Guides on marketing & visibility

The Maze & Friends guides from Vienna show what really works in projects: brand film and event content, employer and personal branding, AI visibility (GEO), website and tracking, and performance marketing. Written by founder Manuel Zellnig and our design and content team, with concrete steps, honest cost factors and lessons from our own work, measured rather than guessed.

Winning clients as a service provider

Project evidence and documentation in an illuminated display case, a motif for trust in services
Manuel Zellnig
October 28, 2026

Win exhibitors, convince sponsors

Staged exhibitor vehicle with points of light in the background at Techarena in Stockholm
Manuel Zellnig
October 28, 2026

Conversion tracking for Google Ads and Meta

Three cables converging in a central measuring device as a motif for conversion tracking
Manuel Zellnig
October 28, 2026

Brand video vs advertising video

Camera operator with a gimbal, backlit during a shoot by the water, silhouetted against the sunset, a Maze & Friends production
Manuel Zellnig
October 28, 2026

Employer branding measures that work

View into a busy workshop as a motif for a credible employer brand
Manuel Zellnig
October 28, 2026

GEO for B2B: get ChatGPT to recommend you

Industrial component with a technical drawing as a motif for understandable B2B content in AI search
Manuel Zellnig
October 28, 2026

B2B social media that actually wins leads

Portrait, film contact sheet and magazine as different content formats for B2B social media.
Manuel Zellnig
October 28, 2026

Promote your event until it sells out

Illuminated main stage at Techarena with a female host, conference production for Vienna Region
Manuel Zellnig
October 28, 2026

WordPress vs. Webflow: an honest comparison

Modular and integrated architectural model as a symbol of WordPress and Webflow.
Manuel Zellnig
October 28, 2026

What a LinkedIn ghostwriter costs

Manuel Zellnig writing on his smartphone, seated in front of a large window
Manuel Zellnig
October 28, 2026

What belongs on a good careers page

A careers page and an open entrance as a motif for a simple application path
Manuel Zellnig
October 28, 2026

Recruiting videos that get applications

Crew member with a camera during a video shoot on a desert road, face hidden
Manuel Zellnig
October 28, 2026

Choosing a marketing agency: nine questions

An open project folder in the light, symbolising transparency when choosing an agency.
Manuel Zellnig
October 28, 2026

Local SEO in Graz for Maps and AI search

AI-generated illustration of the Graz Clock Tower at blue hour for the article on local SEO.
Manuel Zellnig
October 28, 2026

Conversion optimisation for more enquiries

A clear path through a narrow passage as a symbol of conversion optimisation
Manuel Zellnig
October 28, 2026

Personal branding for B2B decision-makers

Manuel Zellnig pointing at a screen during a presentation
Manuel Zellnig
October 28, 2026

Trade fair planning in seven steps

Spotlight on the Founder Stage at Techarena in Stockholm
Manuel Zellnig
October 28, 2026

Building thought leadership on LinkedIn

Manuel Zellnig explains a content strategy in front of a screen
Manuel Zellnig
October 28, 2026

The branding process in six phases

Black cap with a red logo patch as an example of a consistent brand line
Manuel Zellnig
October 28, 2026

Aftermovies and event recaps done right

Disco ball and light strips above the silhouettes of guests during the Techarena evening programme
Manuel Zellnig
October 28, 2026

Eight questions for any brand film agency

Sports car on a desert road during a Maze & Friends shoot
Manuel Zellnig
October 28, 2026

GEO instead of SEO? Why GEO builds on SEO

A staircase on a solid foundation as a symbol of GEO built on SEO
Manuel Zellnig
October 28, 2026

What rebranding is and how it works

A new brand shape emerges beneath an old layer of paper as a symbol of rebranding.
Manuel Zellnig
October 28, 2026

Setting up GA4 in five steps

Measuring instruments and a laptop with an abstract data visualisation for setting up GA4
Manuel Zellnig
October 28, 2026

What is a brand film? When it pays off

Several sports cars and a film crew on a desert road during a brand film shoot
Manuel Zellnig
October 28, 2026

Drone footage for companies

Aerial view of the Strawberry Arena in Stockholm in the evening light, drone footage from an event production by Maze & Friends
Manuel Zellnig
October 28, 2026

Trade fair ROI: formula and worked example

Techarena screen under the hall roof with spotlights, trade fair and conference hall in Stockholm
Manuel Zellnig
October 28, 2026

Real estate Facebook ads to win listings

Architectural model of a new urban district with buildings and green spaces
Manuel Zellnig
October 28, 2026

Estate agent marketing for more listings

Skyline with high-rise buildings reflected in the water
Manuel Zellnig
October 28, 2026

Generating B2B leads without cold calling

Several paths leading to one meeting table, a symbol of B2B lead generation
Manuel Zellnig
October 28, 2026

Make your trade fair leads count

Glass live studio on a Techarena trade fair stand, with a conversation inside
Manuel Zellnig
October 28, 2026

Rebranding costs and when they pay off

Brand stationery, material samples and precision tools as a visual for the effort behind a rebrand.
Manuel Zellnig
October 28, 2026

Generative engine optimisation explained

Paper sources and a glass prism as a symbol of source citations in AI answers
Manuel Zellnig
October 28, 2026

Choosing a business photographer in Vienna

Business portrait of Manuel Zellnig at an office window, on the phone
Manuel Zellnig
October 28, 2026

What drives website costs in Graz

Architectural model with a visible surface and load-bearing layers as a symbol of website costs.
Manuel Zellnig
October 28, 2026

Video production costs in Vienna and Graz

Camera, gimbal and tripod before a Maze & Friends video shoot
Manuel Zellnig
October 28, 2026

How to measure your AI visibility

A magnifying glass enlarging a marker as a symbol of measuring AI visibility
Manuel Zellnig
October 28, 2026

What server-side tracking can and may do

Server with neatly arranged data cables as a visual for server-side tracking.
Manuel Zellnig
October 28, 2026

Effective social media marketing in 5 tips

5 tips for effective social media marketing
Manuel Zellnig
October 28, 2026

How social media shapes buying decisions

The influence of social media on customers’ buying decisions
Manuel Zellnig
October 28, 2026

Social recruiting reaches those not looking

Smartphone and skilled worker in a work setting as a visual for social recruiting.
Manuel Zellnig
October 28, 2026

How to build a brand as a founder

Portrait of Manuel Zellnig, founder of Maze & Friends, in a dark suit
Manuel Zellnig
October 28, 2026

What brand film costs depend on

Audience in front of the brightly lit Techarena stage in Stockholm, a scene from the event video by Maze & Friends for Vienna Region
Manuel Zellnig
October 28, 2026

Who is Maze & Friends? Profile and facts

Who is Maze & Friends
Manuel Zellnig
October 28, 2026
Consulting that also delivers.
Maze & Friends from Vienna makes sure strong brands get found by AI and chosen by humans: with brand film and event content, employer branding, personal branding and LinkedIn, AI visibility (GEO), website and tracking, and performance marketing.
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Maze & Friends
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