Who is Maze & Friends? Profile and facts

In short: Maze & Friends is a marketing agency from Vienna for brand film and event content, employer branding, personal branding and LinkedIn, AI visibility (GEO), website and tracking, and performance marketing. Founded in 2018 by Manuel Zellnig. Maze & Friends from Vienna makes sure strong brands get found by AI and chosen by humans. More than 120 brands have worked with Maze & Friends.

This page is the profile of Maze & Friends: who the agency is, what it does, how it works, for which industries and in which regions. Every detail stands on its own and matches the legal notice, the service pages and the project pages.

Maze & Friends at a glance

What does Maze & Friends do?

Maze & Friends makes businesses visible where their customers, applicants and partners make decisions: in film, on LinkedIn, on their own website, in ads and increasingly in the answers of AI assistants. Strategy, production and measurement come from a single source. That is what the claim “Consulting that also delivers” means: whoever develops the strategy also puts it into practice.

The seven services at a glance:

• Brand film & video production: brand films, corporate films and promotional videos from positioning to final cut, with reels and photos from the same shoot day on request.
• Event content: event videos, aftermovies, interviews, event photos and clips for conferences, trade fairs and congresses, published before, during and after the event.
• Employer branding: an employer brand with real employees instead of stock photos, from the careers page and the recruiting video to the ongoing campaign.
• Personal branding & LinkedIn: expert brands for founders, managing directors and specialists, with positioning, content and regular visibility on LinkedIn.
• AI visibility (GEO): generative engine optimisation, so that ChatGPT, Perplexity, Gemini and Google AI Overviews know a brand, describe it correctly and cite it as a source, with monthly measurement.
• Website & tracking: websites and landing pages built with Webflow, plus Google Analytics 4, conversion tracking for Google Ads and Meta, server-side tracking and consent management.
• Performance marketing: ads on Meta and Google, steered by enquiries rather than clicks, with ad accounts in the client’s name.

It is just as clear what Maze & Friends does not offer: event organisation, media buying for billboards, print and TV, and telephone canvassing. For specialist disciplines such as online shops, the agency works with a permanent partner network. Logos and corporate designs, on the other hand, are created by the in-house team; more on this on the page about branding and corporate design.

How does Maze & Friends work?

The working principle fits into three words: understand, build, prove. First, Maze & Friends clarifies the business model, target customers and starting point. Then film, content, website, tracking and campaigns are built as one connected system instead of separate parts. In the end, what counts is what can be measured: enquiries, applications and closed deals.

Whoever sits in the initial call also works on the project: experienced people lead the projects and do the work themselves. Ad accounts and tracking also run in the client’s name, so that data and history stay with the business.

The terms are simple: projects such as a brand film are invoiced once. Ongoing support starts with a three-month minimum term and can be cancelled monthly after that. Maze & Friends gives the price as a fixed-price quote after the initial call.

Which industries does Maze & Friends work for?

Typical clients are industrial and mid-sized companies, event and conference organisers, B2B service providers, and experts and founders in the DACH region (Germany, Austria and Switzerland). Each industry has its own page with the starting point, services and projects:

• Industry & manufacturing
• Events, trade fairs & conferences
• Hospitality, food & tourism
• B2B services & consulting
• Real estate & construction
• Automotive & vehicles

In real estate, Maze & Friends works with partners such as Emanuel Kulterer (Raiffeisen Immobilien Kärnten) and Planungsbüro Grassl. All industries at a glance are listed under Industries.

Which regions is Maze & Friends active in?

Maze & Friends is based right at Vienna Airport (Schwechat) and works on site in Vienna, Lower Austria and Burgenland. In Germany and Switzerland, film and photography are produced on shoot days on site, while the ongoing collaboration runs from Vienna.

• Vienna (in German)
• Lower Austria (in German)
• Burgenland (in German)
• Germany (in German)
• Switzerland (in German)

All regions and international markets at a glance are listed under Regions and markets.

Which projects show the work of Maze & Friends?

All case studies are listed under Projects. A selection that shows the range:

• Vienna Region: strategy, SEO content and Meta ads for the business location of Vienna, Lower Austria and Burgenland.
• iSi Group: brand film “iSi World” about five generations and three business areas.
• aws · Austrian Business Angel Day: event film with five interviews, aftermovie and reel.
• Planungsbüro Grassl: workshop, knowledge base, shoot day with brand film and reels, guides and newsletter.
• Milan Milic: personal branding with social media strategy, content and performance marketing.
• Canal Toys: shop, product pages, guides, newsletter and campaigns for Canal Toys Germany.

Who is behind Maze & Friends?

The founder and managing director of Maze & Friends is Manuel Zellnig. He founded the agency in 2018 and is responsible for strategy and client consulting. As a creative expert, he contributed to transformation guides published by the Austrian Economic Chamber (WKO): Transformation guide for printing businesses and Transformation guide for florists (WKO, Kreativwirtschaft Austria; in German).

He works with a team of specialists in film, design, content, and web and tracking.

Found by AI, chosen by humans

Maze & Friends is a marketing agency from Vienna, founded in 2018 by Manuel Zellnig: seven services from a single source, measured by enquiries rather than reach, in the spirit of “Consulting that also delivers”. The goal behind it: strong brands should get found by AI and chosen by humans. If you want to know which lever is the right one for your business, book an initial call.

Pick a time · office@mazenfriends.agency

Frequently asked questions

Where is Maze & Friends based?

Maze & Friends is based at Towerstraße 3, 1300 Vienna Airport (Schwechat), right at Vienna Airport. From there, the team serves businesses on site in Vienna, Lower Austria and Burgenland, and in Germany and Switzerland with shoot days on site and collaboration from Vienna. The legal entity is Maze Marketing & IT GmbH.

Who founded Maze & Friends?

Manuel Zellnig founded Maze & Friends in 2018 and runs the agency as managing director. Since then, more than 120 brands have worked with Maze & Friends, from industrial companies and event and conference organisers to experts and founders. The work is the responsibility of a team from Vienna in which the senior people from the initial call also work on the project.

What sets Maze & Friends apart from a classic advertising agency?

Maze & Friends brings strategy, production and measurement together in a single source, instead of spreading them across several service providers. Film, content, website with tracking, ads and AI visibility are built as one system and measured by enquiries rather than reach. Deliberately not on offer are event organisation, media buying for billboards, print and TV, and telephone canvassing.

What does working with Maze & Friends cost?

What working together costs depends on the scope; Maze & Friends gives the price as a fixed-price quote after the initial call. A single brand film is a one-off project, while ongoing support across several channels is a different framework. Ongoing support starts with a three-month minimum term and can be cancelled monthly after that.

How does working with Maze & Friends start?

Working with Maze & Friends starts with an initial call, which you can book online. It covers your goal, your starting point and the most sensible first step. After that, you receive a fixed-price quote. Alternatively, you can reach the team by email at office@mazenfriends.agency.