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01 · Automotive
Autohaus Willander
No problems. Just solutions.
- Brand film
- Personal branding
- Reels
Getting found is engineering.
Getting chosen is craft.
Maze & Friends is the marketing agency from Vienna for brands that want more than reach. We combine brand film, personal branding, performance marketing and AI visibility into one presence that Google and ChatGPT can find and that wins people over.
Book an initial call
Since 2018 · more than 120 brands · 5.0 on Google (36 reviews)
At many brands, the film comes from one place, the website from another and the ads from a third agency. Each piece is well made. Together they still don’t add up to a presence, and nobody feels responsible for the whole. With us, strategy, production and measurement sit at the same table. We think your business through like a management consultancy, and then we do the work ourselves.
Maze & Friends from Vienna makes sure strong brands get found by AI and chosen by humans: with brand film and event content, employer branding, personal branding and LinkedIn, AI visibility (GEO), website and tracking, and performance marketing, all from one team. Manuel Zellnig founded the agency in 2018. Since then, more than 120 brands have worked with us, mainly from industry and mid-sized business, events and conferences, B2B services, and experts and founders in the DACH region (Germany, Austria, Switzerland).
Brand film
production
production
Personal
branding
branding
Performance
marketing
marketing
Brand film
production
production
Personal
branding
branding
Performance
marketing
marketing
One presence
instead of five loose ends.
Website, film, LinkedIn, ads and AI visibility mesh because they are planned together from the start. One senior person is accountable for the whole, from the first concept to the final analysis. In the end, you see in numbers what it delivered.
All under one roof.
Nothing off the shelf.
Brand film
& event content
Brand film
Corporate film
Aftermovie
Event photography
Reels & cutdowns
Drone footage
Shot for
more than one channel.
Core message first
Fixed-price quote before the shoot
Formats for every channel
Usage rights stay with you
Brand films, event content, photos and reels that show how good your work really is. We plan backwards from the goal: core message first, then shooting plan and formats for website, LinkedIn, ads and trade fairs. The event lasts a day. The content lasts a year.
Personal
& employer branding
Positioning
LinkedIn profile
Ghostwriting
Recruiting video
Social recruiting
Real people instead of stock photos.
Expert brand on LinkedIn
Posts in your voice
Employer brand from the inside
Photos and video of the team
Customers buy from people, and so do applicants. We make founders and experts visible on LinkedIn and build your employer brand with the people who actually work for you. Before every big deal, someone googles your name. We make sure they find something.
Performance
& tracking
Meta Ads
Google Ads
Webflow websites
Conversion tracking
Measured, not guessed.
Enquiries over reach
Server-side tracking
GA4 and consent
Accounts stay with you
Campaigns on Meta and Google, steered by enquiries and revenue. Plus websites and landing pages in Webflow, cleanly connected to GA4, conversion tracking and consent. You see which channel brings in customers, and all accounts run in your name. Clicks are nice. Enquiries pay salaries.
AI visibility (GEO)
ChatGPT
Perplexity
Gemini
Google AI Overviews
Named where people ask.
Measure the baseline
Structured data
Answers over filler
Monthly report
GEO stands for generative engine optimisation. It means that AI assistants such as ChatGPT, Perplexity and Gemini know your brand and cite it as a source. We measure where you stand today, rework content and structured data, and report every month on whether you get mentioned. AI recommends the brands it knows.
02 · Location marketing
Vienna Region
From insider tip to the shortlist.
- Strategy
- SEO
- Content
03 · Retreats
AHOM Retreats
Experience the retreat before you book.
- Branding
- Content strategy
- Social ads
More projects.
Canal Toys
SEO & GEO
Guides
Newsletter
Meta Ads
Planungsbüro Grassl
Workshop
Brand film
Guides
Meta Ads
RIZ UP Genius Award
Event coverage
Photography
Interviews
Recap
aws · Business Angel Day
Event film
Interviews
Aftermovie
Dentosophie
Storyboard
Website videos
Testimonials
Reels
iSi Group
Content plan
Interviews
Brand film
Creative Design
Proud to have worked with these brands.
Get found by AI. Chosen by humans. Consulting that also delivers.
Testimonials
What clients say
when we’re not in the room.
Raphaela Graf
Vienna Region
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“
The most competent, most reliable, most creative agency in social media! Manuel Zellnig and his team promote and advise at the highest level, professionally and personally!
Dr. Markus Bohrer
Dr. Bohrer Lasertec GmbH
“
I really enjoyed working with Maze & Friends. I have the feeling the Americans would say “to nail it down”. They got it spot on.
Peter Friedrich
Ing. Walter Sumetzberger GmbH
“
I would really like to thank Maze & Friends for the good cooperation, the excellent collaboration and the professional preparation for our new video.
What does working with us look like?
Contact
What does working with us look like?
Contact
In Vienna
since 2018. More than 120 brands later.
+120
Brands
2018
Founded in Vienna
7
Services under one roof
37
Projects in detail
Behind the numbers are brand films, campaigns and expert brands, from restaurants to industrial companies. Maze & Friends was founded in Vienna in 2018 by Manuel Zellnig.
Rated on Trustpilot and Google.
There you can read how clients experience working with Maze & Friends. What we can do for your brand is something we work out in a no-obligation initial call.
Consulting that also delivers
What you can hold us to.
- 01
One team, one table.
Strategy, film, website and campaign come out of the same team. There is no hand-over point for anyone to hide behind.
- 02
Whoever pitches, stays.
The senior people from your initial call also work on your project. It slows our growth. We accept that.
- 03
We count what lands.
Enquiries, applications, booked meetings. Reach is a means, not a result.
- 04
Thinking along is included.
We tell you when an idea costs a lot and brings little. Even when it is ours.
Frequently asked questions
What does Maze & Friends do?
Maze & Friends is a marketing agency from Vienna that makes brands visible and turns that visibility into enquiries. We produce brand films and event content, build expert and employer brands on LinkedIn, get you seen in Google and in AI answers, develop websites with clean tracking and run campaigns. Every project is led by senior people who roll up their sleeves themselves.
Who does Maze & Friends work for?
Maze & Friends works for brands that sell quality and want to show it. That includes premium brands, mid-sized and industrial companies, event and conference organisers, B2B service firms, and experts and founders in the DACH region. What they have in common is an offer that needs trust before anyone buys or applies.
Which service fits my goal?
That depends on what you’re missing: trust, applications, enquiries or findability. If trust is missing, a brand film helps. If applications are missing, employer branding. If enquiries are missing, performance marketing with clean tracking. If a person should become visible as an expert, personal branding on LinkedIn. If AI assistants don’t know your brand, AI visibility (GEO). In the initial call, we work out where the biggest lever is.
What sets Maze & Friends apart from a traditional advertising agency?
At Maze & Friends, the senior people from the initial call also work on the project, and strategy, production and measurement sit in one team. That’s why film, LinkedIn, website, ads and AI visibility are aligned from the start. We advise like a management consultancy and do the execution ourselves. Hence our claim: Consulting that also delivers.
Where does Maze & Friends work?
Maze & Friends is based at Towerstraße 3, 1300 Vienna Airport (Schwechat), Austria, and works on site in Vienna, Lower Austria and Burgenland. For clients in Germany and Switzerland, we travel to shoot days on location, and everything else runs from Vienna. Initial calls and check-ins can take place by video if you prefer.
Why should my brand show up in AI answers?
Because more and more purchase decisions start with a question to ChatGPT, Perplexity or Google’s AI answers. If you’re not mentioned there, you end up on the shortlist less often. AI visibility, also called GEO (generative engine optimisation), makes sure AI systems know your brand, describe it correctly and cite it as a source. To get there, Maze & Friends measures the baseline and reworks content and structured data in a targeted way.
Who is behind Maze & Friends?
Maze & Friends was founded in 2018 by Manuel Zellnig, who still runs the agency as Managing Director. The legal entity is Maze Marketing & IT GmbH. The team includes specialists in content, design, 3D, and web and tracking. Since its founding, more than 120 brands have worked with Maze & Friends.
How do you measure whether marketing works?
We measure enquiries, applications and revenue, not just reach and likes.
To do that, we set up Google Analytics 4, conversion tracking (measuring which ad or page led to an enquiry) and, on request, server-side tracking. Before launch, we agree on the metric that counts. After that, you regularly see which channel brings in customers and where budget goes to waste. Accounts and data run in your name.
What happens if a measure doesn’t work?
Then we change it, based on the numbers rather than gut feeling. Because the metric that counts is set in advance, we see early on whether an ad, a post or a page is falling short of the goal. We test variants, shift budget or stop a measure. And if a different tool fits better, we tell you openly.
What does working with Maze & Friends cost?
That depends on goal and scope, which is why you get a fixed-price quote after the initial call.
It spells out services, process and rights, with no hidden items and no extra charges later. One-off projects such as a brand film are billed once. Ongoing support has a three-month minimum term and can then be cancelled monthly. The initial call itself comes with no obligation.
How do I get started?
You book a time online for a no-obligation initial call or write to office@mazenfriends.agency.
In the call, we clarify goal, starting point and target audience. Afterwards, you get a proposal with the process and a fixed-price quote. You do not need to prepare anything. The only helpful thing is a thought on what should be different twelve months from now.
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