Maze & Friends is your social media agency in Vienna: we plan topics and shoots, produce the content in our own team, look after your community and use social ads to amplify what works organically. Success is measured in enquiries and applications. We count likes, but we don’t celebrate them.
In short: Social media marketing is a company’s planned communication on platforms such as LinkedIn, Instagram or Facebook, with its own posts and paid ads. Maze & Friends works as a social media agency from Vienna: we develop the strategy and content calendar, produce the content ourselves, run the channels including the community and place social ads. The aim is measurable results such as enquiries or applications.
Many company channels post out of a sense of duty, from the Christmas greeting to the trade fair photo. Each post is fine on its own; together they say little. Reach rises or falls depending on the week, and nobody can say whether an enquiry ever came of it.
Behind this there is usually a division of labour nobody planned: someone on the team posts on the side, one agency shoots a video now and then, another runs ads. Nobody holds the whole strategy. The algorithms, meaning the platforms’ selection logic, reward regularity and content people actually watch, and that is exactly where scattered one-off posts fail.
We treat social media as one channel in a system. Every platform gets a clear job, and ads amplify what works organically. In the end, we count the enquiries or applications the channel brought in.
After a detailed briefing, we decide which platform has which job, which topics really interest your customers and at what rhythm you stay visible. The content calendar shows in advance what appears where and when. You approve before anything goes online.
Video, photos, graphics and copy are created in our own team, often from one shoot day that delivers material for many posts. We plan vertically and make everything work without sound, because the feed mostly plays muted, and we develop post designs that make your posts recognisable in the feed.
We answer comments and messages in your tone and pass enquiries on to the right person on your team. We agree sensitive topics with you in advance. A channel where nobody replies looks like a shop with the lights off.
Ads on Meta and LinkedIn bring the posts that perform well organically to new audiences. We optimise for the result that counts for you, such as enquiries or applications, with clean conversion tracking in the background. How we run paid campaigns in detail is described on our performance marketing page.
Interactions and reach show early whether a topic works. What decides is what happens next: clicks to the website, enquiries, applications, sales. In the regular report, you see both, plus what we will change next.
First we clarify your goal and starting point and tell you honestly whether social media is the right lever right now. Then you get a fixed-price quote.
Before we plan, we look at what has worked on your channels so far and who actually follows you. That produces a strategy with a clear role for every platform.
Topics and formats are fixed before production starts, including the shoot days. You approve the plan.
We produce the posts and publish them according to plan, with every format cut to fit its platform.
We look after comments and messages continuously. We amplify strong posts with social ads as soon as it becomes clear which ones work.
We regularly show you which content brought enquiries or applications and plan the next topics accordingly. Accounts and content stay in your name throughout.
We don’t buy followers, and we don’t promise reach figures either. Social media builds trust through many repeated contacts, and there is no shortcut for that. What can be accelerated is the spread of good content, and that is exactly what social ads are for.
Social media doesn’t replace a clear offer or a website that keeps visitors, either. If prospects get lost on the website, more reach mostly means more loss. Then we start there first, with our website & tracking service.
And in B2B, people often prefer to follow people rather than company logos. The company page and the personal profiles of management therefore complement each other. How we make people visible on LinkedIn is described on our personal branding page. How social media leads to applications is shown on our employer branding page.
A strong offer that is too quiet internationally. For the Vienna Region, the business location agency for Vienna, Lower Austria and Burgenland, we combine content and Meta ads with a strategy aimed at enquiries: 5.5 million reach in four years, and according to its management, international enquiries now come in through it too.
If you sell with your name, you need a presence that lives up to what the name promises. For Milan Milic, we took on strategy, channel management, post designs and campaigns. The result: reach tripled, with enquiries worth between €7,500 and €48,000.
You want to become better known in your own catchment area and bring people into your shop. For Optik Küssenpfennig in St. Veit an der Glan, we developed the content calendar after a detailed briefing and looked after the community, alongside ads on Facebook and Instagram. The result: more visibility and stronger trust in the brand.
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The questions people ask before deciding on social media marketing, and the answers that bring clarity.
A social media agency plans and runs a company’s presence on platforms such as LinkedIn or Instagram. That includes strategy, content calendar, content, community management and ads. At Maze & Friends, the content is created in our own team, and the channels are measured by enquiries or applications. Ask every agency beforehand what it lets itself be measured by, and ask to see how it reports on it.
The cost of a social media agency in Vienna is made up of management, content production and the ad budget for social ads. How much of each makes sense depends on your goal and the number of channels, but above all on how much video is to be produced. At Maze & Friends, ongoing support starts with a three-month minimum term and is then cancellable monthly. After the initial call, you get a fixed-price quote with no hidden items.
Your company should be active where your customers or applicants spend their time and where you can deliver regularly. In B2B, LinkedIn is usually a given. Instagram suits brands with strong images, in hospitality and retail for example, and Facebook often reaches older and regional audiences. Better two channels done well than five done by halves. We define the role of each platform in the channel check.
Organic posts appear without ad budget to your followers and their contacts; social ads are paid adverts with a deliberately chosen audience. Organically, you build trust and recognition. With ads, you reach new people specifically and lead them to an enquiry or application. The two work best together: we prefer to promote content that has worked organically, because it has already proven its effect.
Community management means looking after the people who interact with your channels: answering comments, handling messages, picking up questions and dealing with criticism objectively. It turns a reaction into a conversation and often a conversation into an enquiry. We reply in your tone and pass enquiries on to the right person on your team. We agree sensitive topics with you in advance.
What stays with you is mainly knowledge and approvals. You supply topics and contact people and approve the content calendar, and on shoot days you or your team appear on camera. We handle planning, production, publishing and community management. What helps most is one fixed contact person on your side who clears up quick questions fast and knows what is going on in the company. Without insights from the business, every channel sounds interchangeable.
Likes and followers only bring customers if the right people follow and there is a clear next step. As early indicators, they show whether a topic lands, but not whether anyone buys. That is why we connect social media with the website and conversion tracking, meaning measurement of which post led to an enquiry. A small, well-matched audience is worth more than a large one that never buys.
Your channels and ad accounts belong to you and run in your name from the start. For the management, you grant access that you can withdraw at any time. The usage rights to the content produced also lie with you; we set out scope and formats in the quote. If you change provider later, you take everything with you, including the learned audiences in the ad accounts.
More technical terms, briefly explained: Marketing glossary
Show us your channels and figures. In the free initial call, we clarify which platforms are worth it for you and which lever counts first. Then you get a fixed-price quote.
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Building thought leadership on LinkedIn