Maze & Friends is a marketing agency from Vienna for clients in Zurich whose teams work in English and whose customers often decide in German. We produce brand films, event content and LinkedIn presence in both languages, build the website and campaigns around them, and measure whether AI assistants recommend you in English and German answers.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with companies in Zurich on content and campaigns in English and German. The team shoots brand films and covers conferences in Zurich on planned shoot days, writes LinkedIn content for executives and founders, builds bilingual websites with tracking and measures AI visibility, meaning how often ChatGPT, Perplexity and Google's AI Overviews name a company. Strategy, approvals and campaign work run remotely.
Source: Maze & Friends company data.
Zurich runs on finance, technology and research. In the canton, the financial sector produces one in six francs of value added, CHF 32.8 billion in 2023, with more than 103,400 employees, and insurers alone account for 37 per cent of it. ETH Zurich recognised 46 new spin-offs and start-ups in 2025, which raised CHF 540 million. Around them sit life sciences, consulting and the European engineering sites of global tech companies.
Those teams rarely speak only one language. The Federal Statistical Office found that 10.8 per cent of the canton's residents mainly speak English, and across Switzerland 23 per cent of employed people usually speak English at work. Customers, candidates and partners in Switzerland, Germany and Austria still search and compare in German. A brand that exists only in English loses half the conversation, and one that runs two separate agencies for two languages usually ends up with two brands.
Research has also moved. Eurostat counts 47.0 per cent of Swiss residents aged 16 to 74 using generative AI in 2025, 34.4 per cent of them for work, well above the EU average of 32.7 per cent. When a buyer asks ChatGPT which provider to shortlist, the answer is built from sources the model trusts. We work on both sides from Vienna: content that people want to watch, and the visibility that makes AI assistants name you. We come to Zurich for shoot days and events and do the rest online.
One or two shoot days at your offices, prepared with a shooting schedule and shot list, give you a brand film, interviews, short formats and photos. Interviewees speak the language they think in; we deliver English and German versions with subtitles. For the biotech company Pregenerate, our film made organ-on-a-chip technology understandable to viewers without prior knowledge.
Zurich hosts conferences such as Point Zero Forum and CV Summit at the Kongresshaus and HR Festival Europe. We cover your talk, panel or stand with interviews, recap films, reels and photos, coordinated with the organiser in advance. For aws we filmed the Austrian Business Angel Day 2025 with five interviews, an aftermovie and a reel.
In finance, insurance and technology, decision-makers trust the people behind a company before the company itself. We develop positioning and profile, write posts in your voice in English or German and produce photo and video during bundled sessions in Zurich. Where your industry requires it, compliance approves every post before it goes out; we plan that step into the rhythm.
GEO, short for generative engine optimisation, aims for one result: when someone asks an AI assistant for a provider like you, your name comes up. We test at least 20 buying questions from your market in both languages, record who gets named and which sources the answers rely on, then build answer content and mentions on credible sources. Monthly reports show where you appear.
Zurich employers compete with global companies and research institutions for the same people. A careers page and recruiting video that show real work, real colleagues and the language people actually speak in your office do more than another benefits list. We run the workshop, produce video and photos and target campaigns at the profiles you hire.
A Webflow website in English and German with GA4 and conversion tracking, meaning we measure which page and which ad lead to an enquiry. Campaigns on LinkedIn, Google and Meta target Zurich, Switzerland or the whole DACH region (Germany, Austria and Switzerland). Accounts and data stay in your name.
Events in and around Zurich where we can cover your appearance. Dates as published by the organisers on 25 October 2026; where the next edition has no date yet, we name the most recent one.
30 minutes by video call, free of charge: where do customers and candidates come from today, which language do they use, what already exists? Afterwards you receive a fixed-price quote.
We check how you appear on Google, on LinkedIn and in English and German AI answers, and compare you with the competitors your buyers shortlist.
A fixed-price quote with every line item, travel included. Your contracting party is Maze Marketing & IT GmbH in Austria; invoicing, currency and VAT between Switzerland and Austria are set out in the quote.
Target groups, key messages and the language plan, decided before anyone writes or films: which formats need English, which need German, which need both.
Film, photos, interviews and short formats bundled into one or two shoot days at your company, with schedule, shot list and permissions sorted. You bring the people; we bring crew and equipment.
Website, LinkedIn, campaigns and AI visibility work go live with tracking to the enquiry. Monthly reports show enquiries, applications and mentions, and where budget should move.
Our studio is at Vienna Airport, not in Zurich. We travel for shoot days, workshops and events and handle the rest online. If you need an agency in your office every week, or campaigns in Swiss German dialect, French or Italian, a local partner will serve you better. If you want English and German content from one team, we are a good fit.
We don't give legal, tax or regulatory advice. Where financial products or medical claims are involved, your legal and compliance teams sign off, and we build that approval into the schedule. We also don't sell number-one guarantees, bought followers or reviews. Case studies show what we do; the claim to be the best agency in Zurich is one we leave to others.
Firms whose expertise is hard to show and whose decision-makers buy on trust: executive LinkedIn presence, interview-led brand films, conference coverage and a website that answers questions before the first meeting, in English and German.
Young companies that need a brand from scratch or a film that explains complex technology. For 79degrees, a Swiss mentoring start-up, we built the brand, brand films and social media strategy; the first enquiries arrived via Instagram. For Pregenerate, a biotech company, we made organ-on-a-chip models understandable in one film.
Teams in Zurich that sell into Germany and Austria, or open a site there. Austria exported goods worth EUR 9.8 billion to Switzerland in 2025, and the trade runs both ways. We know the Austrian and German side of that conversation, including its trade fairs, media habits and search behaviour.
Working from Vienna for clients in Zurich needs clarity about who owns what. Here is what we commit to.
English and German content, film, LinkedIn, website and ads come from one team, so your brand sounds the same in both languages.
The senior people from the initial call come to Zurich for shoot days and stay on your project. That slows our growth. We accept it.
Enquiries, applications and booked meetings, tracked to the source. Reach is a means, not a result.
If a second language version costs a lot and your buyers don't need it, we tell you, even if the idea was ours.
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Because one team can cover English and German content, film, LinkedIn and AI visibility together. Maze & Friends travels to Zurich for shoot days and events and handles strategy, approvals and campaigns online. That suits international teams that want one brand in two languages. If you need an agency in your office every week, a local partner is the better choice.
Both, decided per format in the concept phase. Workshops and approvals can run entirely in English. Brand films get English and German versions or subtitles, LinkedIn posts are written in the language your audience reads, and websites can be fully bilingual. German copy is written by native speakers, and we adapt it for Swiss readers on request, without the ß.
Yes, if the organiser allows filming, which we clarify beforehand. We plan the interviews, the moments on stage and the shots at your stand with you, then deliver a recap film, reels and photos. Point Zero Forum and CV Summit both take place at the Kongresshaus Zürich. Travel is a separate line in the quote.
It means appearing when buyers ask ChatGPT, Perplexity or Google's AI Overviews for a provider like you. In 2025, 47.0 per cent of Swiss residents aged 16 to 74 used generative AI, according to Eurostat. We measure which companies get named for your buying questions in English and German, then build answer content and credible mentions. Results grow over months, and we report monthly.
Yes, that is home ground for us. We know Austrian and German search behaviour, trade fairs and media, and we write German copy for those markets, not Swiss German translated back. Typical first steps are a German landing page, LinkedIn content for the new market, campaigns aimed at specific cities and event content at the trade fairs where your buyers are.
Your contracting party is Maze Marketing & IT GmbH, based at Vienna Airport in Austria. You receive a fixed-price quote with every line item, including travel, and invoices from Austria. Currency and VAT between a Swiss company and an Austrian one are set out in the quote and, where needed, checked with your fiduciary; we don't give tax advice. Usage rights are agreed in writing.
Yes, with an approval step for compliance built into every workflow. We don't make claims about financial products, returns or medical effects; those statements come from you and are signed off by your legal team. What we bring is the format: interviews, conference content, LinkedIn presence and websites that explain expertise clearly. The schedule accounts for review rounds from the start.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at where your company is missing in English and German search and AI answers today, and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
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