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Versatile is good. Recognisable is better.
Maze & Friends developed a social media strategy for Milan Milic, managed his channels and ran campaigns. Many projects became one brand that people recognise. His reach has tripled, and his channels now bring in enquiries with order values between €7,500 and €48,000.
At the start of his career in personal branding, Milan Milic wanted to promote several projects through his influencer account. Maze & Friends from Vienna developed a social media strategy with him, took over his channels, introduced new posting designs and ran performance campaigns. The result: a clear personal brand, more visible projects, a higher engagement rate and new leads, meaning contacts from interested prospects.
Many talents, one message?
Milan Milic was at the start of his career in personal branding. He wanted to use his influencer account to promote several projects and, at the same time, position himself at a high level. Whether that works comes down to two questions: who is he talking to, and what does he stand for?
The difficulty lay in his versatility. His personality provides material for plenty of content, but the more topics an account covers, the faster the core message gets diluted. The task: respect Milan’s range and still build a brand that people recognise at first glance.
“What does this account actually stand for?”
The question followers ask when a profile plays too many topics at once.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Kick-off meetingMilan’s vision, goals and projects clarified together.
02Strategy and positioningA social media strategy that respects his versatility and still creates a clear position.
03Content and posting designsNew posting designs and original content, so every message instantly looks like Milan.
04Channel managementManagement of his social media channels taken over, from planning to publication.
05Performance campaignsTargeted ads make his projects more visible and strengthen engagement with his growing community.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne personality, clearly told.
We organised Milan’s versatility instead of trimming it. A strategy sets out which message he plays where and for whom. Original content and new posting designs make every post recognisably his, and targeted campaigns take his projects to the people who are interested in them.
A strategy that allows for range
The social media strategy respects Milan’s different sides and still gives them a shared framework. That keeps the positioning clear, even when the topics change.
Content from a single source
We produced the content, designed new posting layouts and managed the channels. Every message reflects Milan’s personality and still reaches the right audience.
Ads with a goal
Targeted performance campaigns increase the visibility of his projects and strengthen engagement with the growing community. They also generate new leads for Milan.
What the personal branding achieved.
Source: project documents.
Testimonial · videoWhat the client says.
Milan Milic on working with Maze & Friends (in German).
Three things that last.
Organise, don’t trim
Versatility is no problem as long as a strategy organises the topics. Clarity comes from a framework, not from leaving things out.
Design makes you recognisable
Consistent posting designs make every post instantly look like Milan, whichever project it is about.
Reach needs a budget
Good content alone rarely does the job. Targeted campaigns take it to the people who are genuinely interested.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
