Maze & Friends is your marketing consultancy in Vienna: we advise managing directors and heads of marketing across the DACH region on positioning, channel choice, budget and measurement. Then, if you wish, we carry out the plan ourselves, with film, website, LinkedIn, campaigns and AI visibility from one team. You get a clear recommendation on where your biggest lever lies, and someone who stands behind it.
In short: Marketing consulting is strategic support for a company on whom to reach, with which message, through which channels, and how success is measured. Maze & Friends from Vienna combines marketing consulting with execution: analysis and roadmap come from the same team that then builds the film, website, campaigns and content and measures the results.
Many companies have a strategy paper, carefully drawn up, nodded through in the meeting and then filed away. The content is rarely the problem. Between recommendation and execution there is a gap nobody feels responsible for: as soon as the consulting is finished, the agency gets a briefing that is missing half the reasoning.
The opposite is just as common: activity without a plan. A new website, then a campaign, at some point a video, because the competitor has one. Each step is reasonable on its own. Together they cost budget without direction.
Marketing consulting only pays off when it ends in decisions, such as which channel gets budget first and which figure it has to be measured by. And it becomes more honest when the people who make the recommendations build them afterwards themselves. Whoever has to deliver the work plans with the budgets and resources that actually exist.
Strategy, film, website and campaign are created in the same team. There is no interface for anyone to hide behind. What we recommend in consulting, the same people carry out.
The senior people from the initial call also work on your project. That slows our growth. We accept it.
Enquiries, applications, booked meetings. Reach is a means, not a result. We agree together before the start which KPI counts for you.
We tell you when an idea costs a lot and delivers little. Even if it is ours. In consulting, that sometimes means starting smaller than you intended.
In the first conversation, we clarify which decision is coming up and what has happened so far, and tell you honestly whether we are the right people for it. Then you get a fixed-price quote.
Website, channels, data and competition go on the table, and if you wish, the question of whether AI assistants such as ChatGPT know your brand. You get the assessment in writing and in plain words.
With the decision-makers, we sharpen positioning and offer, meaning what you stand for and how customers start working with you. At Planungsbüro Grassl, the workshop produced a knowledge base that the further content builds on.
The next steps, ordered by impact and effort, with a budget framework and the KPIs we let ourselves be measured by. You decide which of them happen.
We carry out the roadmap ourselves, or we brief your team and your suppliers so that the reasoning doesn’t get lost along the way.
We regularly check whether the agreed KPIs are moving and adjust the plan based on the figures.
Classic marketing consulting analyses and recommends, and execution then lies with you. That works well if your team is strong enough to carry the plan itself. An agency carries out what it is briefed on, and the strategy then often comes from your side.
Maze & Friends combines both, and with us consulting is no waiting room for the big package. If your own team or a freelancer suits part of the work better, we tell you. Even if you carry out the roadmap with others, it belongs to you.
How far consulting can reach with us is shown by the Kazakhstan export project: we supported Austrian wine producers in exporting to Kazakhstan, with multilingual brochures and an event held together with the Austrian Trade Commission in Almaty. The result was contacts with potential importers. Founder Manuel Zellnig also contributed as a creative expert to the Austrian Economic Chamber’s (WKO) transformation guides for printing companies and florists.
A new website, rebranding, a change of agency or a bigger ad budget: before money flows, a second look from outside pays off. We check whether the planned project solves your actual problem and tell you when a smaller step would achieve more.
Many service firms have grown through referrals, but that can’t be planned. For Planungsbüro Grassl, we started with a baseline measurement and a workshop. From that come the content and campaigns for a new construction management subscription.
Anyone starting out needs clarity first and then a presence that wins business. For the master car repair shop car.acho, we created brand strategy, photos, videos, copy and website from one source, and the first orders came in directly through the website.
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The questions people ask before deciding on marketing consulting, and the answers that bring clarity.
Marketing consulting is strategic support for a company on target audience, positioning, channel choice and budget. Good consulting ends in decisions, such as what comes first and how success is measured. At Maze & Friends in Vienna, execution by the same team can follow, from film and website to campaigns and AI visibility. Our claim for it: consulting that also delivers.
A marketing consultant analyses the starting point and develops a plan with you for what makes sense in which order. The basis is your data and conversations with the decision-makers. The result is positioning, channel choice, a budget framework and KPIs. At Maze & Friends, we also check every recommendation for whether it can be carried out with your budget and team, because we often build it ourselves.
A marketing consultancy analyses and recommends; a marketing agency executes. The consultancy supplies strategy and priorities, the agency produces campaigns, content, websites or films. If both are bought separately, time and reasoning often get lost at the handover. Maze & Friends combines both in one team, hence our claim: consulting that also delivers.
What marketing consulting costs depends on the scope, from a single workshop to ongoing support. The number of people involved and the depth of the analysis also move the price. At Maze & Friends, you get a fixed-price quote with no hidden items after the initial call, setting out services and results. The initial call itself is free.
Marketing consulting pays off before decisions that tie up a lot of budget, and when marketing is running whose effect nobody can prove. Typical occasions are a rebrand, a new website, a change of agency or entering a new market. A look from outside also helps when referrals are no longer enough as a source of new clients. If the business goal itself is still open, we clarify that first.
At the end, you get a written roadmap that sets out what needs doing in which order. It contains the assessment of the starting point, the sharpened positioning, the next steps with a budget framework and the KPIs by which success is measured. The documents from the workshop and analysis come with it. The roadmap belongs to you. You can carry it out with us or with your own team.
A marketing plan describes the starting point, goals, target audiences, positioning, channels, measures, budget and KPIs, in that order. The order matters, because each decision builds on the previous one: anyone who picks channels before the audience is clear plans past their customers. A good plan fits on a few pages and names a responsible person and a KPI for every step.
More technical terms, briefly explained: Marketing glossary
Tell us what you are planning and what has happened so far. In the free initial call, we tell you where we see the biggest lever and whether you need us for it. Then you get a fixed-price quote.
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