Maze & Friends is your SEO agency in Vienna if your customers google first and get in touch second. We build pages that answer real search questions and check every month whether visitors turn into enquiries.
In short: SEO, short for search engine optimisation, covers every measure that helps a website get found in Google’s unpaid search results: technical foundations, content and links from other websites. Maze & Friends is a senior-led SEO agency from Vienna that combines search engine optimisation with website and content from the same team. Success is measured by enquiries and revenue.
Plenty of company websites look tidy and still stay invisible in search. Their copy describes the company in words nobody types. People search for their problem, rarely for your product name, and the click goes to the provider with an answer to exactly that.
Then there is the technology. Pages load too slowly on mobile, or important subpages are missing from Google’s index. Often two of your own pages compete for the same search term. That competition against yourself is called cannibalisation, and it costs rankings without anyone noticing.
And even position one doesn’t run itself. Ranking first for your own product name still rarely gets you discovered, because customers search for their problem, not for a solution whose name they don’t yet know. That is why our SEO starts with the question of which search leads to an enquiry.
Before we change anything, we measure: where do you rank for which search terms, and where is the technology holding you back? Every starting figure gets a reference date, so it can later be shown what has moved.
Load time, mobile display, indexing, redirects and structured data: we clear away whatever stops Google from reading your site. Structured data is machine-readable extra information, about your company or your services for example, that helps Google and AI systems classify your page correctly, even where the text alone would be ambiguous.
Every important service gets its own page with its own search term. The answer to the core question sits at the top, with evidence and FAQs below. Once a template has been built cleanly and measured, we transfer it to further pages.
Guides reach people who aren’t searching for you yet, but for their problem. For every guide, we choose a topic with real search volume, meaning measurable demand, and write it so completely that readers need no second source.
Anyone searching with a place or district sees the map first. We maintain your Google Business Profile and make sure your company details are consistent across all directories. We only build location pages where you genuinely work.
Google treats links from other websites as recommendations. Before a link is created, we check the source for topical relevance and a real readership. One link from a trade publication in your industry weighs more than many from random directories.
We clarify your goal and catchment area and tell you honestly whether SEO is the right lever right now. Then you get a fixed-price quote.
Rankings, search terms, competitors and technology, recorded with a reference date. Every later report is measured against these values.
Every important search term gets exactly one target page. You see in black and white which pages stay and which are new.
First we repair whatever slows Google down, then we build content. You approve every page before it goes live.
Guides on questions with search volume and mentions on suitable sources are created continuously. Whatever works, we expand.
Every month we put clicks and enquiries next to the baseline, page by page. We name contradictions in the data openly.
SEO brings people who are already searching. If you first need to create demand or need enquiries in the short term, ads get you there faster. We run SEA, meaning paid ads in Google search, in our performance marketing service, and both channels use the same search term data.
More and more questions end up with ChatGPT or in Google’s AI Overviews. These systems value content that is findable and well structured, and that is exactly what SEO lays the foundation for. How we work specifically on AI answers is described on our AI visibility (GEO) page.
And we don’t guarantee rankings. Google alone decides who ranks where, and what we commit to is clean work and a report that also shows uncomfortable figures.
Long before anyone calls, they research, and your offer needs explaining. Service pages and guides answer these questions in advance and bring enquiries from people who already know what you do.
Product and collection pages decide whether someone buys or clicks on. For Canal Toys Deutschland, we rebuilt product pages and guides, made for Google search and for AI answers.
Law firm, practice, workshop or specialist business: if you need to be found locally, you win with local SEO. For that, your business profile and location pages have to fit together, in Vienna and the surrounding area alike.
Industries
Regions
The questions people ask before deciding on SEO (search engine optimisation), and the answers that bring clarity.
An SEO agency makes sure your website is found in Google’s unpaid results for the right search terms. That includes an analysis of the starting point, technical fixes, new or reworked content and links from other websites. A good SEO agency measures success by enquiries and revenue and explains every measure to you. At Maze & Friends, website and content come from the same team.
What SEO costs per month depends mainly on the competition for your search terms and the state of your website. A technically clean website needs less repair and more new content; with a large shop, it is often the other way round. Ongoing support with us has a three-month minimum term and is then cancellable monthly. After the initial call, you get a fixed-price quote with no hidden items.
SEO needs a run-up, because Google first has to register changes and weigh them against other pages. Technical fixes often show results sooner than new content, which first has to build trust. How long it takes in your case depends on your starting point and the competition. That is why we judge SEO by trends over several months.
SEO improves your position in the unpaid search results; SEA pays for ads above or below those results. SEA brings visitors as long as budget flows. SEO builds visibility that lasts, but it needs a run-up. Combining both often makes sense: ads show which search terms bring enquiries, and SEO builds lasting pages for exactly those terms, which keep bringing visitors long after the ad budget has moved elsewhere. How we run ads is described on the performance marketing page.
Yes, because AI systems such as ChatGPT and Google’s AI Overviews rely on content that is findable and well structured. Search engines and AI systems alike understand a technically clean website with clear answers better. That keeps SEO the foundation that AI visibility builds on. What else it takes for assistants to name your brand is explained on our AI visibility (GEO) page.
You can handle the basics yourself, such as clear page titles and copy that answers real customer questions. Technology and links get harder, because they require tools and experience. A middle way often makes sense: we take on the analysis and page plan, and your team writes the content from our template. We review every page before it is published.
Local SEO makes sure you appear in Google Maps and the local results for searches with a location. What counts is a well-maintained Google Business Profile and consistent company details across all directories. Add location pages that show where and for whom you work. For businesses with customers nearby, this is often the shortest path from search to enquiry.
More technical terms, briefly explained: Marketing glossary
Send us your domain and the terms you want to be found for. In a free strategy call, we show you where you stand today and which lever counts first. Then you get a fixed-price quote.
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