Every company needs different content. Whether it is the design of a brochure, filming for the new image film or the daily content of their social media presence. With content marketing, they benefit from continuous content for their existing customers and fascinating content for their new customers. In this way, they bind customers to their brand in the long term and draw on further sales potential and win ambassadors for their brand.

If you already have an established business, you probably know that employees are expensive. They can get sick and they need to be looked after by someone. They go on maternity leave and they need consistent training in the ever-changing world of digital marketing. If you work with a professional agency, you will be looked after throughout the year and save time, stress and money in the long run. Furthermore, an external view of a company is an added advantage and protects creativity from operational blindness. We would be happy to show you further advantages in an initial meeting.

Content marketing can also be used in traditional marketing (e.g. flyers, websites or sales catalogues). The big advantage is the unconventional way of using it, reaching customers and potential customers with content instead of advertising. Good content answers questions from potential customers that they enter in search engines or discuss on social media. This strengthens customers' trust in the company and creates long-term relationships.

Today's customers seek interaction with brands. The company acts as a support not only through its products and services. There is more of a demand for a constant communication platform instead of clumsy advertising messages. Nowadays, people want to talk more with other consumers or brand ambassadors as well as be informed and inspired more often. In addition, thinking about the brand should not be neglected and this is only offered by continuously interesting content. Consumers want to build a relationship with their brands and thereby gain trust in the company. Content marketing starts exactly here and builds a long-term communication channel for the different target groups. The better the content, the more the customer interacts with the brand, which increases the consumption of the products and services, but also the possibility to get free and interesting suggestions for improvement from the customers. Above all, this saves expensive development costs in researching customer needs, as these are communicated on a voluntary basis with increased trust.

Today's world is becoming increasingly fast-paced and complex. People are overwhelmed with a mass of information and so search engines also analyse their content. Therefore, texts and the type of content marketing are VERY important for search engines! The sooner a search engine or algorithm sees your message or product or service as the right answer to the consumer's search query, the sooner your service will be suggested to the customer or searcher as a solution. So the better one aligns their content to the needs of the target group as well as the search engines, the more likely their services will be presented as results of the search query to their potential consumers.

Necessary is a very "elastic" term here. The more the better, because as in the search engine question above, the ranking of your solution has a positive effect on your result rate with each additional well-positioned content. However, there is no fixed monthly number here. What is important is regularly relevant and useful content for your target group and for positioning your service and product. This improves your organic ranking (placement without additional sponsored advertising budget) and creates increased consumer interest in your target group. As a guideline, we would recommend at least 3 social media postings per channel, whereby a small number can be sufficient for Twitter or Pinterest. For a blog, we recommend continuity above all, with 2 blog posts per week often being a recommended minimum number at the beginning for good content marketing. However, since we work with special duplicatable strategy content, we can create a higher amount of content from less information at almost the same effort. We would be happy to discuss this in more detail in an initial meeting.