Maze & Friends is a marketing agency from Vienna for clients in Singapore who are expanding into Europe, and into Germany, Austria and Switzerland in particular. We cover your appearances at Singapore's big conferences, build German-language websites and campaigns, shoot films that explain complex technology and make sure AI assistants name you in English and German.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with Singapore companies on their expansion into Europe, with a focus on the DACH region (Germany, Austria and Switzerland). The team produces event content at conferences in Singapore, brand films and German-language websites, runs LinkedIn and paid campaigns in Europe and measures AI visibility, meaning how often ChatGPT, Perplexity and Google's AI Overviews name a company. German, Austrian and Swiss companies with their Asia headquarters in Singapore are also among the clients the agency serves.
Source: Maze & Friends company data.
Singapore is where companies run Asia from. The Economic Development Board calls it the most popular regional headquarters destination in Asia, and its conferences draw the world: the Singapore FinTech Festival reports more than 70,000 participants from 142 countries and regions. Finance, deep tech, AI, maritime and biomedical companies grow up regional and plan global from the start.
Europe is the natural next step, and the paperwork has become lighter. The free trade agreement between the EU and Singapore has been in force since 21 November 2019. A digital trade agreement followed on 1 February 2026. Singapore's direct investment stock in the EU reached €273.9 billion in 2024. The traffic runs both ways: the Singaporean-German Chamber of Industry and Commerce has more than 500 members, and SwissCham Singapore represents over 200 companies.
Europe's biggest economy reads German, and its buyers increasingly ask AI assistants before they reply to an email. Microsoft ranks Singapore second worldwide for generative AI adoption, at 64.3 per cent; the habit is spreading in Germany and Austria as well. We help from Vienna with German pages, campaigns and AI visibility for the European launch, and with event content when Europe comes to Singapore. We fly in for the big conference weeks and shoot days, and do the rest remotely.
For a few days each year, Singapore FinTech Festival, ATxSG, SuperAI and TOKEN2049 put European investors, partners and press in the same halls as you. We film your keynote, panel or stand, interview the people you meet and deliver recap films, reels and photos with English and German subtitles. For RIZ UP GENIUS 2026 we delivered 40 photos, three interviews, a recap and a 13-part LinkedIn carousel.
German landing pages or a full site in Webflow, written for buyers in Germany, Austria and Switzerland, with GA4 and conversion tracking that shows which page and which campaign produce enquiries. German and Austrian law expect a legal notice (Impressum) on business websites; we build the page, your advisers supply the wording.
GEO, short for generative engine optimisation, makes sure ChatGPT, Perplexity and Google's AI Overviews name you when European buyers ask for a provider like you. We test your market's buying questions in both languages, record who gets named and which sources the models trust, then build answer content and credible mentions. Monthly reports show where you appear.
Fintech infrastructure, AI and biomedical products are hard to show and easy to misunderstand. A film built on interviews, real work and clear visual explanations fixes that. For the biotech company Pregenerate, our brand film made organ-on-a-chip models understandable for viewers without prior knowledge.
European partners and investors read founders before they read pitch decks. We position founders and country leads for European audiences, write LinkedIn posts in your voice in English or German and produce photo and video during conference weeks in Singapore.
Singapore companies hiring their first team in Berlin, Munich or Vienna need recruiting content in German. DACH companies running their Asia hub in Singapore need employer branding in English that still sounds like head office. We produce careers pages, recruiting videos and campaigns for either case.
Conferences in Singapore where we can cover your appearance for European audiences. Dates as published by the organisers on 25 October 2026.
30 minutes by video call, free of charge, in your afternoon and our morning: which European market first, which audiences, what already exists? Afterwards you receive a fixed-price quote.
We check how you appear on Google in Germany, Austria and Switzerland, on LinkedIn and in English and German AI answers, and who European buyers find instead.
A fixed-price quote with every line item, travel included. Your contracting party is Maze Marketing & IT GmbH in Austria; invoicing and tax between Singapore and Austria are set out in the quote.
Audiences, key messages and proof points for Europe, worked out in English. German copy is then written by native speakers in our team.
Event coverage, brand film and interviews in Singapore, bundled into one trip around a conference week wherever possible.
German pages, campaigns and AI visibility work go live with tracking. Monthly reports show enquiries and mentions in Europe, and where budget should move.
Our studio is at Vienna Airport. For campaigns aimed at Singapore or South-East Asia, a local agency knows the market better. Our part is Europe, and German-speaking Europe above all: its language, its trade fairs, its media habits and the sources AI assistants rely on there.
Drone shots in Singapore need permits from the Civil Aviation Authority, and conference filming needs the organiser's approval; we clarify both before the quote. We don't give legal or tax advice, we don't promise number-one rankings and we don't buy followers or reviews.
Scale-ups preparing a European launch: German landing pages, founder visibility on LinkedIn, explainer films and AI visibility in English and German.
German, Austrian and Swiss companies whose Asia headquarters needs event content, employer branding and executive communication in English that still fits the group's voice at home.
Funds, accelerators and event organisers that want European founders and investors to know them. For aws we filmed the Austrian Business Angel Day 2025 with five interviews, an aftermovie and a reel; for Vienna Region, location marketing achieved 5.5 million reach in four years.
Working from Vienna for clients in Singapore only works with clear ownership and good timing. Here is what we commit to.
Event content, German website, campaigns and AI visibility come from one team, so your European launch has one owner.
The senior people from the initial call fly to Singapore for conference weeks and stay on your project. That slows our growth. We accept it.
Enquiries, meetings and mentions in Europe, tracked to the source. Reach is a means, not a result.
If Europe can wait another year, or one market is enough to start, we say so, even if the bigger plan would be the bigger project for us.
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Because Europe's largest economy speaks German, and we work in that market every day. Maze & Friends builds German pages, campaigns and AI visibility for Germany, Austria and Switzerland, and covers your appearances at Singapore conferences for European audiences. For campaigns in Singapore or South-East Asia, a local agency is the better choice.
Yes, once the organiser has confirmed filming access. We plan interviews, stage moments and stand shots with you beforehand and deliver a recap film, reels and photos with English and German subtitles. Singapore FinTech Festival runs from 18 to 20 November 2026 at Singapore EXPO, ATxSG from 26 to 28 May 2027. Travel appears as its own line in the quote.
Yes, and the set-up often suits both sides. We write in German for head office and in English for the region, so event content, employer branding and executive communication from Singapore sound like one company. Shoots and event coverage happen during conference weeks; everything else runs remotely from Vienna.
We plan around it. Vienna is six hours behind Singapore during the European summer and seven in winter, so our mornings overlap with your afternoons. Calls and approvals sit in that window, and production work continues while you sleep. Reports and drafts are waiting for you in the morning.
It means being named when European buyers ask ChatGPT, Perplexity or Google's AI Overviews for a provider like you. In German, those answers often draw on German-language sources. We measure which companies are named for your buying questions in English and German, then build answer content and credible mentions. Results grow over months, and we report monthly.
For decision-makers and consumers, usually yes. Technical audiences often accept English, but sales pages, ads and LinkedIn content for buyers work better in German, and Austrian and Swiss readers notice details. We decide per audience and channel in the concept phase, so you don't pay for translations nobody needs.
Your contracting party is Maze Marketing & IT GmbH, based at Vienna Airport in Austria. You receive a fixed-price quote with every line item, including travel, and invoices from Austria. Tax treatment between a Singapore and an Austrian company is set out in the quote and, where needed, checked with your accountant; we don't give tax advice. Usage rights are agreed in writing.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at where your company is missing in Europe today, in search, on LinkedIn and in AI answers, and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
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