The event lasts a day. The content lasts a year.

An event video, also called an event film, captures the mood and content of an event and uses them to promote the next edition. The best-known forms are the emotional aftermovie and the recap video with interviews. On top of that come short clips for social media that run around the event. In B2B, mood alone is rarely enough. What people want is substance: what was said and why attending was worth it. If you have those answers on camera, you sell the next edition with material instead of promises. Maze & Friends produces event videos for conferences and award ceremonies.

What an event video costs depends on the length of the event, the size of the crew, the number of formats and how fast you need delivery. A one-camera team for an evening is different from several cameras with interviews and live clips over two congress days. Same-day live clips also need an editing station on site. Instead of hourly rates, you get a fixed-price quote with a format plan after the briefing, and it is best to compare quotes by output per shoot, meaning how many usable clips and photos you end up with. A single film is rarely the best yardstick.

An aftermovie is a short, emotionally cut film that sums up an event afterwards, usually 60 seconds to three minutes long. Editing and music should make everyone who wasn’t there want to attend the next edition, which makes the aftermovie the main film for the organiser’s landing page and ticket sales. For aws, we cut the aftermovie for the Austrian Business Angel Day in two formats: 5:4 for the website and LinkedIn, 9:16 for reels, each with subtitles. If you want to show content rather than mood, you also need a recap.

An aftermovie mainly conveys emotion, a recap video mainly conveys information. Recap means review: the video shows which topics and speakers there were, often with interviews. In B2B the recap is often more valuable, because the audience comes for the content and wants proof before booking. The aftermovie remains the stronger format for ads, because it conveys mood in seconds. Both come from one shoot if the shooting plan is designed for it from the start. Our guide compares when an aftermovie or a recap pays off more.

As an aftermovie, an event video is ideally 60 to 90 seconds long for social media and up to three minutes for the event landing page. Recap videos with interviews can run longer, but usually work better as a series of short clips, because each speaker clip gives you a reason to post. For reels: as short as the message allows, vertical and with subtitles, because many videos play without sound. At the RIZ UP Genius Award ceremony, the interviews ran up to 120 seconds and the recap up to 90 seconds. We set the right lengths in the format plan.

You get the first event clips and selected photos while people are still talking about the event, and the full aftermovie on a delivery plan we fix in advance. Live clips can go online on the same day if you wish; for that, we plan an editing station on site. Everything else gets the calm in post-production that a good edit needs. At the RIZ UP Genius Award ceremony, 40 selected and edited photos were ready within 24 hours of the event. How fast it goes for you depends mainly on the number of formats and on your approvals.

If you want an event filmed, we need the running order in advance, a contact person for the event day and a list of the most important speakers and sponsors. We also agree interview slots and a quiet spot for soundbites, and for speeches we need audio straight from the mixing desk, which we arrange beforehand with the event technicians. If photos are also meant for sponsors, add a list of logos and stands that must be in shot. The clearer it is beforehand which formats you need afterwards, the more precisely we can shoot on the day. Our guide shows how to use the material to promote your next event.

Event content keeps working if you treat it as a library rather than raw material for a single film. One shoot produces the aftermovie, recap clips, speaker clips, attendee voices and photos. You release them in stages until the next edition: the afterglow right after the event, speaker clips in the quiet phase, attendee voices at ticket launch and best-ofs in the final stretch. Photos and voices also supply material for sponsor decks and newsletters. At the RIZ UP Genius Award ceremony, the photo selection became a 13-slide LinkedIn carousel in the client’s branding.

Filming yourself is enough for spontaneous stories and live impressions, where a smartphone often does the job. For the aftermovie and interviews, it rarely is. There, sound and light decide. Speeches need audio straight from the mixing desk, evening events need fast lenses, and good soundbites only come from focused interviewing in a quiet spot. What nobody records cleanly on the day, no edit can replace later. A professional core plus your team’s own phone clips, which we can work into the edit, has proven itself. The material stays authentic, and the important moments are still secured.

A team that combines photographer and videographer at your event delivers film and photos in the same visual language, and you coordinate only one provider. Photographer and camera agree beforehand who stands where and when, instead of getting in each other’s shots. At the RIZ UP Genius Award ceremony for the Vienna Region, one evening produced 40 photos, three interviews, a recap and a 13-part LinkedIn carousel. Usage rights are also handled consistently, which makes passing material on to sponsors and press easier. For pure documentation without film, an event photographer alone is enough.

An event photographer documents an event in pictures, from stage and networking to atmosphere and details, selected and edited for social media and press. Good event photography works unobtrusively and knows the running order, so it is in the right place for the keynote and the award presentation. In B2B, pictures in which speakers and sponsors are clearly recognisable are in demand, because those are the photos that get shared. For Wirtschaftsagentur Burgenland, we photographed two accelerator events, at Filmquartier Wien and at Airport City Space, and the pictures then ran on the social channels of the agency and a partner.

What an event photographer costs depends mainly on the length of the event and the number of edited images. Travel comes on top, as does the question of whether a selection should be ready for social media on the same day. Usage rights matter too: if sponsors and press are to use the images, that belongs in the quote. An hourly rate alone says little. What counts is how many good, edited images you end up with. If video is added, a combined team saves coordination and a second appointment. After the briefing, you get a fixed-price quote. Our guide to business photographers in Vienna covers the price factors in more detail.

As an event photography and video team from Vienna, Maze & Friends covers events across Austria and the DACH region, based at Vienna Airport. For the Vienna Region, we are covering six events in autumn 2026, starting with the RIZ UP Genius Award ceremony at Congress Casino Baden. For aws, we shot the film for the Austrian Business Angel Day 2025, and for Wirtschaftsagentur Burgenland we photographed at Filmquartier Wien and Airport City Space. For events in and around Vienna, short distances are an advantage when the schedule changes on the day. You will find more examples on our events industry page.

Event video production starts before the event with a briefing and a format plan, not on the event day. We clarify the goal and channels and decide which formats you will need until the next edition. That produces the shooting plan with interview slots and audio sources. On the event day, a well-rehearsed team works with video and stills cameras without disrupting the programme. Then come the first clips and photos, followed by the aftermovie and recap on the agreed delivery plan with defined rounds of revisions, and finally the publishing plan, so the material runs alongside ticket and sponsor sales.

You get the event video in the formats your channels need, usually horizontal for the website and vertical for reels. For aws, we delivered the aftermovie in 5:4 for the website and LinkedIn and in 9:16 for reels, each with subtitles. We recommend subtitles for every social version, because many videos play without sound. Interviews stay in their original language and get subtitles, so the voice stays real. At the RIZ UP Genius Award ceremony, the carousel and posts were in English, with the organiser’s hashtags. We plan on-screen text so that further language versions are possible without a new edit.

In an event video, you may only use music whose licence covers the planned use, including in ads. Often overlooked is the live music at the event itself. Bands or DJs usually play other people’s songs, and those rights don’t automatically extend to your video. Platforms recognise such songs and mute or block videos. That is why we usually cut the aftermovie to licensed music and use the original sound for speeches and atmosphere. We record the licence in the quote, so you can run the video without restriction on all planned channels.

After the shoot, you shape the event video through defined rounds of revisions, the number of which is set in the quote beforehand. You see a first cut and give consolidated feedback, for example on the order, music, on-screen text or the choice of speakers. The edit has a limit, though: it can only use what was recorded on the day. Wishes nobody filmed on the event day can’t be added later, which is why we agree priorities such as sponsors or guests of honour in the briefing before the event. We obtain approval from people who speak in interviews before publication.

When photographing at events, the GDPR and the right to one’s own image apply, so guests should know in advance that filming will take place. A note in the invitation and clearly visible signs on site have proven themselves. Guests who don’t want to be in shot get a marker, such as a coloured dot on their name badge. Anyone who speaks in an interview or appears prominently gives explicit consent. The organiser sets the legal basis. We align the shooting plan and image selection with it and only use approved material. It is best to clarify the details with your data protection adviser.

The usage rights to all delivered event videos and photos are yours, for all agreed channels including ads. If sponsors or partners are also to use the material, we record that in the quote, so they can share it without asking. We hand over the raw footage on request, so you can have further clips cut from it later, for example to promote the next edition. Live music and third-party presentation slides come with their own rights, which we take into account in the edit. Anyone who speaks in an interview gives consent in advance.

You can tell whether event content pays off from the figures for the next edition: ticket sales, registrations, sponsor enquiries and applications from exhibitors. Add views and watch time for the clips and clicks to the event landing page. To make this measurable, the clips need tagged links and the landing page needs clean tracking. With the film for the Austrian Business Angel Day, aws gained more qualified enquiries for its high-end events. Not every event needs this effort. A one-off internal format with no follow-up edition often gets by with photos and a short clip, and we will tell you that, too.