Maze & Friends is a marketing agency from Vienna for clients in Zug: international headquarters, Crypto Valley companies, commodity traders and life sciences firms whose teams work in English and whose markets include the German-speaking world. We produce brand films and employer branding, run LinkedIn for executives and make sure AI assistants describe you correctly.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with companies in the Canton of Zug on brand film, event content, employer branding, LinkedIn presence, websites and AI visibility in English and German. Shoot days in Zug and conference coverage in Rotkreuz or Zurich are planned as trips; strategy, approvals and campaign work run remotely. The agency does not write investment promotions or financial advice.
Source: Maze & Friends company data.
Zug punches far above its size. According to the Federal Statistical Office, the canton accounts for 27 per cent of the value added by Switzerland's commodity trading core. Crypto Valley counts 1,766 active blockchain companies, 41 per cent of them in Zug itself. The canton's economic promotion lists around 360 life sciences companies with some 9,600 people, and about 60 US biotechs have chosen Zug as their European base in the last decade. Roche Diagnostics runs its global headquarters in Rotkreuz. At the end of 2025 the commercial register held 43,275 legal entities, with a record 3,688 new registrations that year.
The workforce is just as international. Foreign nationals make up 30.6 per cent of the canton's residents, and 14.1 per cent mainly speak English, the highest share of any Swiss canton. At work, 40.1 per cent regularly use English, and in top management and academic roles it is 63.4 per cent. Yet the customers, candidates and authorities around you often read German first.
The result is a familiar gap. Head office communicates in English and at group level, while the market next door looks for German pages, local faces and clear explanations of businesses that are not easy to explain. AI assistants fill that gap with whatever sources they find, accurate or not. We close it from Vienna: content in both languages, explanations people understand and a presence that AI assistants can quote. We come to Zug for shoot days and handle the rest online.
Commodity trading, blockchain infrastructure and diagnostics are hard to show in a stock photo. A brand film built on interviews and real work explains what you do and why it matters, in English with German subtitles or the other way round. For Dr. Bohrer Lasertec we produced a portrait film that makes complex technical services understandable for anyone.
When a third of the canton holds a foreign passport, recruiting speaks several languages. We build careers pages, recruiting videos and social recruiting campaigns that show real colleagues and the language actually spoken in your office, aimed at the profiles you hire in Switzerland and abroad.
In Crypto Valley and in trading, reputation sits with people as much as with companies. We position founders and executives, write LinkedIn posts in English or German in their voice and produce photo and video during bundled sessions in Zug. For Milan Milic, personal branding tripled his reach and brought enquiries with project values between €7,500 and €48,000.
The Crypto Valley Conference takes place in Rotkreuz, CV Summit at the Kongresshaus in Zurich. We cover talks, panels and stands with interviews, recap films, reels and photos, coordinated with the organiser beforehand. For RIZ UP GENIUS 2026 we delivered 40 photos, three interviews, a recap and a 13-part LinkedIn carousel.
GEO, short for generative engine optimisation, makes sure ChatGPT, Perplexity and Google's AI Overviews name you and describe you accurately. We test the questions buyers, candidates and partners ask in English and German, record what the models say and which sources they use, and then publish clear answer content and earn mentions on credible sources.
A European base in Zug often serves customers in Germany and Austria. We build Webflow websites and landing pages in English and German with GA4 and conversion tracking, meaning we measure which page and which ad lead to an enquiry, and run campaigns on LinkedIn, Google and Meta aimed at the DACH region (Germany, Austria and Switzerland).
Events around Zug where we can cover your appearance. Dates as published by the organisers on 25 October 2026.
30 minutes by video call, free of charge: who needs to understand you, in which language, and what already exists? Afterwards you receive a fixed-price quote.
We check how you appear on Google, on LinkedIn and in English and German AI answers, including what the models say about your business and where they get it from.
One fixed-price quote covering every item and every trip to Zug. The contract is with Maze Marketing & IT GmbH in Austria; currency and VAT for a Swiss company are set out in the quote.
Messages, audiences and the language plan, worked out with your team. Where legal or compliance review is needed, we agree the approval path before anything is written.
Film, photos and interviews bundled into one or two shoot days at your offices, with schedule, shot list and consent forms prepared. You bring the people; we bring crew and equipment.
Website, LinkedIn, recruiting campaigns and AI visibility work go live with tracking. Monthly reports show enquiries, applications and mentions, and what should change.
We don't write token sales, investment promotions or anything that reads like financial advice. Where financial market rules apply, your lawyers decide what can be said, and we build their review into the schedule. Bought followers, fake reviews and number-one guarantees aren't on offer either.
Our studio is at Vienna Airport, not in Zug. If you need an agency at your offices every week, or campaigns in Swiss German dialect, a local partner will serve you better. If you want English and German content, film, LinkedIn and AI visibility from one senior-led team, we are a good fit.
Group functions that need corporate film, executive LinkedIn presence and a careers offer that works in English and German. For iSi Group we produced the brand film “iSi World” across five generations and three business areas; the collaboration brought +150% reach and twice as many B2B enquiries.
Firms with a business that takes more than one sentence to explain: explainer films, founder visibility, conference content and AI visibility, always with your compliance team in the loop.
Companies, including US biotechs with their European base in Zug, that need to explain science to customers, investors and candidates. For the biotech company Pregenerate, we made organ-on-a-chip models understandable in a brand film and two reels.
Working from Vienna for clients in Zug only works with clear ownership. Here is what we commit to.
Film, employer branding, LinkedIn, website and AI visibility come from one team, so head office and market hear the same story.
Whoever runs your initial call also runs your shoot day in Zug and stays on the project afterwards. That slows our growth. We accept it.
Applications, enquiries and accurate mentions in AI answers, each traced to its source. Reach is a means, not a result.
If a campaign would need claims your compliance team won't approve, we say so before production, not after.
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“I really enjoyed working with Maze & Friends. I feel the Americans would say: ‘to nail it down’. They got it spot on. They managed to sum up something that perhaps isn’t easy to convey, present it well and get it across in a way that everyone can understand.”
Explaining complex technical work so that anyone understands it is the job in Zug as well. Faithfully translated from the German case study, with name and role.
Because one team covers English and German content, film, employer branding and AI visibility together. Maze & Friends travels to Zug for shoot days and conferences and handles strategy, approvals and campaigns online. That fits international headquarters that want one story for head office and market. If you need an agency in your offices every week, a local partner is the better choice.
Yes. Workshops, approvals, reporting and most content can run in English from start to finish. Where customers or candidates in Switzerland, Germany or Austria read German, native speakers in our team write the German versions, adapted to Swiss conventions on request. Films get subtitles in whichever language the audience needs.
Yes, on brand, film, events, employer branding, LinkedIn and AI visibility. We don't write token sales, investment promotions or financial advice, and statements about returns or regulation come from you and your lawyers. Crypto Valley counts 1,766 active blockchain companies, 41 per cent of them in Zug, so explaining clearly is the competitive advantage, not volume.
Yes, once the organiser has confirmed that filming is allowed. The Crypto Valley Conference takes place in Rotkreuz, CV Summit at the Kongresshaus in Zurich. We plan interviews, stage moments and stand shots with you beforehand and deliver a recap, reels and photos. Travel appears as its own line in the quote.
We show the company as it is, in the languages people actually use there. In Zug, 40.1 per cent of employed residents regularly use English at work. A workshop surfaces what makes the job worth taking, then we produce recruiting videos, employee photos and a careers page, and target campaigns at the profiles you need, in Switzerland or abroad.
Yes, that market is home ground for us. Many companies use Zug as their European base and sell across the DACH region. We build German landing pages, run LinkedIn and Google campaigns aimed at German and Austrian buyers and cover your presence at trade fairs there. AI visibility work covers German answers as well as English ones.
With a fixed-price quote and a contract with Maze Marketing & IT GmbH, based at Vienna Airport. Every item, including each trip to Zug, is listed in advance; invoices are issued in Austria in the currency agreed in the quote. VAT between Switzerland and Austria is checked with your fiduciary where needed; we don't give tax advice.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at how your company is described today, by search engines, AI assistants and your own channels, and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
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Recruiting videos that get applications
Building thought leadership on LinkedIn