Maze & Friends does web design in Vienna for companies whose website should do more than look good. We plan structure, copy and images together with you, and we design every page around one question: what should the visitor do next?
In short: Web design is the design of a website: structure, look, copy and usability on every device. Maze & Friends is a web design agency from Vienna that builds company websites from one source, from the core message and your own photos and videos to the finished site in Webflow. The aim is a website that shows your brand and leads visitors to an enquiry.
Many company websites are digital business cards. They show a logo and a list of services, and at the end visitors still don’t know why they should get in touch here of all places.
Often it comes down to the order of work. The design is finished before anyone knows what the page should say, and the copy fills placeholders afterwards. The images come from the same picture library your competitor uses, so they tell nobody’s story.
Then there is what visitors don’t see but feel: long load times on mobile, forms with too many mandatory fields, no clear next step. Each of these hurdles costs enquiries. None of them shows up in the design mock-up.
Before we design, we decide which pages are needed and which question each one answers. Every important service gets its own page, so visitors and Google understand straight away what it is about.
We design for mobile first, then for the big screen. Design and imagery follow your brand, while usability follows the visitor: short paths and a visible next step on every page.
We write the copy ourselves or rework yours, with clear headings and the answer to the core question right at the top. That helps readers who only skim on their phones just as much as search engines and AI assistants trying to understand what a page stands for and whom it is written for.
Stock photos show that you have a website. Your own images show who you are. For Ghezzo Events, we produced a website film that shows the company’s divisions at a glance and is embedded directly in the website.
We build with Webflow, a website system that loads fast and comes with hosting and security updates, so you have neither server maintenance nor plugin updates to deal with. Your team then updates copy and images in the editor without putting the layout at risk. How we connect measurement and conversion tracking is described on our website & tracking page.
After launch, the data shows which pages bring enquiries and where visitors drop off, and if you wish, we keep improving wherever it pays off.
We clarify your goal and audience and tell you whether a relaunch is needed or a rebuild of parts is enough. Then you get a fixed-price quote.
Design only starts once the core message and page structure are set down in writing and you have approved the plan.
The most important pages are drafted first, for mobile and desktop. Your feedback goes in before anything is built.
Copy is written in parallel, and photos and videos are shot on a separate shoot day if you wish. With us, placeholders never go live.
We build the website in Webflow and test it on real devices. We redirect old addresses to the new ones, so visitors and Google never see an error page.
At launch, you get documentation and all logins in your name, and if you wish, we keep looking after the website afterwards.
This page describes how we design websites. How we set up GA4 and conversion tracking behind them, so you can see which channel brings enquiries, is described on our website & tracking page. In practice, we plan both together from the start, because a website without measurement leaves you guessing what it delivers, and because tracking can rarely be added cleanly afterwards without rebuilding.
We build with Webflow because it suits company websites and landing pages. For large online shops with complex logic, another system is the better choice, and we will tell you so. Existing shops, on Shopify for example, we optimise where they are, as with Canal Toys Deutschland.
And a relaunch can cost Google rankings if old addresses lead nowhere. That is why redirects and search engine optimisation are part of every relaunch from the first sketch. What we do for Google along the way is described on our SEO page.
Your offer is high-end. Your website looks older than your product. We bring the two to the same level, with a design that fits your brand and pages you can update yourself.
Your first presence should look high-end from day one and lead customers straight to a booking. For car.acho, we created the complete website, including the content shoot, from one source. The website went online, and the first orders came in directly through it.
If customers first need to understand what you do, the website needs structure and moving images. Product application videos, like the ones we produced for KCB Professional Austria, show how a product works before anyone has to ask.
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The questions people ask before deciding on web design & websites, and the answers that bring clarity.
A web design agency designs and builds websites for companies, from the page structure to the finished site online. Good agencies start with the goal and the message; colours and fonts come afterwards. At Maze & Friends, copy and imagery are created by the same team that designs, and every website is planned for Google and for enquiries from the start.
What web design in Vienna costs depends mainly on the scope: number of pages, copy, imagery and functions such as multiple languages or booking. A separate shoot day for photos and videos is an additional item that often pays for itself, because the material also feeds social media and ads. We don’t quote flat prices, because two websites rarely have the same scope. After the initial call, you get a fixed-price quote with no hidden items.
With us, a relaunch runs in six steps: initial call, message and page plan, design, content, build with testing, and launch with handover. The order is what matters. First it is settled what the website should say, then it is designed. Before launch, we redirect every old address to the new one, so existing Google rankings and links don’t lead nowhere.
A relaunch is worth it when the message and structure no longer fit the offer or the system is holding your team back. If the foundation is right, rebuilding individual pages is often enough, such as the homepage and the most important service pages. The data is a good indicator: if visitors come but enquiries don’t, the problem usually lies in the content, and new design alone helps little. In the initial call, we tell you honestly which route is enough.
Your own photos show your real people and projects, and that is exactly what builds trust before anyone gets in touch. Stock photos look interchangeable, because the same images turn up with many providers. That is why we plan photos and videos together with the page plan and shoot them on a separate shoot day that delivers material for the website and social media.
Yes, you update copy and images yourself in the Webflow editor, without coding skills and without putting the layout at risk. For recurring content such as guides or projects, we set up collections that you fill in like a form. We handle larger rebuilds if you wish, and all logins run in your name.
Mobile web design is a must, because Google primarily assesses websites by their mobile version. On top of that, many visitors see you on their phone first, for example after clicking an ad or a LinkedIn post. That is why we design every page for the small screen first and test load time and forms on real devices.
More technical terms, briefly explained: Marketing glossary
Send us the link to your current website. In a free strategy call, we tell you what we would change first and whether a rebuild is enough. Then you get a fixed-price quote.
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