Maze & Friends is a marketing agency from Vienna for clients in Abu Dhabi who want to be understood in Europe, and especially in Germany, Austria and Switzerland. We shoot brand films and event content in Abu Dhabi and in Europe, write English and German content, run campaigns for European audiences and make sure AI assistants describe you accurately.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with Abu Dhabi companies and institutions on content and campaigns for European audiences, with a focus on the DACH region (Germany, Austria and Switzerland). The team produces brand films and event content on planned shoot days in Abu Dhabi and Europe, writes in English and German, runs LinkedIn and paid campaigns and measures AI visibility, meaning how ChatGPT, Perplexity and Google's AI Overviews name and describe a company. Maze & Friends has produced photos and brand films in Abu Dhabi for the brand PP-Performance.
Source: case study Vienna Region, Maze & Friends company data.
Abu Dhabi's economy has moved well beyond oil. In the third quarter of 2025, the emirate's GDP reached a record AED 325.7 billion, and non-oil sectors made up 54 per cent of it. Mubadala's assets under management grew to AED 1.4 trillion in 2025, ADGM reported almost 14,000 active licences in the first half of 2026, and Hub71 has grown to 390 start-ups since 2019. Culture and tourism brought 26.6 million visitors and 2.2 million business event delegates in 2025.
Much of that growth has a European address, and part of it is in the German-speaking world. Borouge Group International, owned in equal parts by Abu Dhabi's XRG and Austria's OMV, is headquartered in Vienna. XRG completed its takeover of Covestro in Leverkusen in December 2025. Abu Dhabi-owned companies now employ people, recruit talent and talk to customers and authorities in German, while head office speaks English.
Being understood in two languages takes more than translation. Microsoft ranks the UAE first worldwide for generative AI adoption, at 73.3 per cent of people aged 15 to 64, and European audiences are catching up: decision-makers increasingly ask AI assistants before they read a press release. We produce content that people watch to the end and make sure the sources AI assistants rely on describe you correctly, in English and in German. We fly to Abu Dhabi for shoot days and events and do the rest from Vienna.
Shoot days in Abu Dhabi and at your European sites, prepared with a shooting schedule, a shot list and the permits sorted in advance, produce a brand film, interviews, short formats and photos. English and German versions come from the same material. For PP-Performance we produced photos and brand films in Germany and Abu Dhabi.
Abu Dhabi's event calendar draws decision-makers from Europe: ADIPEC, Abu Dhabi Finance Week and Abu Dhabi Sustainability Week. We cover stands, panels and side events with interviews, recap films, reels and photos, prepared with the organiser and delivered with English and German subtitles. For aws we filmed the Austrian Business Angel Day 2025 with five interviews, an aftermovie and a reel.
When an Abu Dhabi-owned company runs sites in Germany or Austria, recruiting happens in German and competes with local employers. We build careers pages, recruiting videos and social recruiting campaigns with your European employees on camera, aligned with group messaging from Abu Dhabi.
GEO, short for generative engine optimisation, makes sure ChatGPT, Perplexity and Google's AI Overviews name you and describe you accurately. We test the questions investors, partners, candidates and visitors ask in English and German, record what the models say and which sources they use, and then build answer content and credible mentions.
European partners read the people before the press release. We position executives and fund or start-up leaders for European audiences, write LinkedIn posts in English or German in their voice and produce photo and video during shoot days in Abu Dhabi or at European events.
Tourism, culture and consumer brands from Abu Dhabi reach German-speaking audiences with German landing pages and campaigns on Meta, Google and LinkedIn aimed at Germany, Austria and Switzerland. Conversion tracking shows which campaign produces bookings or enquiries.
Events in Abu Dhabi where we can cover your appearance. Dates as published by the organisers on 25 October 2026; please check close to the event, as dates in the region have shifted at short notice in 2026.
30 minutes by video call, free of charge: which European audiences matter, in which language, and what already exists? Afterwards you receive a fixed-price quote.
We check how you appear on Google in Europe, on LinkedIn and in English and German AI answers, and what the models say about you.
A fixed-price quote that lists every item, including flights and permit-related costs we know of. The contract is with Maze Marketing & IT GmbH in Austria; invoicing between a UAE and an Austrian company is set out in the quote.
Messages, audiences and formats, worked out with your team. For shoots in Abu Dhabi we clarify early who applies for which permit, so the schedule holds.
Film, photos and interviews in Abu Dhabi or at your European sites, bundled with event coverage where possible. You bring the people; we bring crew and equipment.
Films, German pages, campaigns and AI visibility work go live with tracking. Each month you see what European audiences watched, asked and applied for, and where effort should shift.
Our studio is at Vienna Airport. For campaigns aimed at audiences in the UAE, Arabic-language work or a partner in your office every week, an agency in Abu Dhabi will serve you better. Our strength is the European side: German-speaking audiences, European media habits, trade fairs and the sources AI assistants rely on in German.
Filming in Abu Dhabi requires permits with content approval from the Creative Media Authority, and drone shots need an additional no-objection certificate. Paid creator content inside the UAE has its own permit rules. We clarify these before the quote. We don't give legal or tax advice, and we don't sell number-one guarantees, bought followers or reviews.
Groups with sites, employees and customers in Germany, Austria or Switzerland that need corporate film, employer branding and executive communication in German and English, consistent with head office.
Organisations that want European investors, founders and partners to know them: event content from Abu Dhabi Finance Week, executive LinkedIn, interview films and AI visibility in English and German.
Hotels, attractions, cultural institutions and brands looking for visitors and customers from the DACH region: German landing pages, campaigns aimed at Germany, Austria and Switzerland and films that show the experience before anyone books. For Vienna Region, our location marketing achieved 5.5 million reach in four years.
Working from Vienna for clients in Abu Dhabi only works with clear ownership and good planning. Here is what we commit to.
Film, event content, German and English writing, campaigns and AI visibility come from one team, so the story stays the same in both languages.
The senior people from the initial call fly to Abu Dhabi for shoot days and events and stay on your project. That slows our growth. We accept it.
Enquiries from European partners, applications for your European sites and accurate mentions in AI answers, each traced to its source. Reach is a means, not a result.
If a shoot can't be permitted in time or a format won't reach the audience you need, we say so before anyone books a flight.
Services
Industries
More markets
Because the audience you want to reach in Europe often speaks German, and we work in that market every day. Maze & Friends produces film and event content in Abu Dhabi and Europe, writes English and German content and measures how AI assistants describe you. For campaigns aimed at the UAE itself, a local agency is the better choice.
Yes. For the chip tuning brand PP-Performance, we produced photos and brand films in Germany and Abu Dhabi, alongside social ads and merchandise. We plan shoots in Abu Dhabi around permits, light and the event calendar, and bundle film, photos and interviews into as few shoot days as possible.
Yes, once the organiser has confirmed filming access for your stand or session. We plan interviews, stage moments and stand shots with you in advance and deliver a recap film, reels and photos with English and German subtitles. ADIPEC runs from 2 to 5 November 2026 at ADNEC, Abu Dhabi Finance Week from 7 to 10 December 2026.
A filming permit with content approval from the Creative Media Authority, and an additional no-objection certificate for drone shots. Add consent from everyone recognisable on camera and a schedule that respects heat, light and building access. We clarify before the quote who applies for which permit, so the shoot date holds.
No, we write and produce in English and German. If a film needs Arabic subtitles or an Arabic version, we plan it in from the start and have it produced by a specialised translator, so the edit leaves room for it. Arabic-language campaigns for audiences in the UAE belong with an agency in the region.
It makes sure AI assistants name you and describe you correctly when Europeans ask about your field. Models answer from sources they trust, and German questions often draw on German-language sources. We measure what ChatGPT, Perplexity and Google's AI Overviews say about you in English and German, then build answer content and credible mentions, with monthly reports.
Through one fixed-price quote and a contract with Maze Marketing & IT GmbH, based at Vienna Airport. The quote lists every item, flights included; invoices are issued in Austria in the agreed currency. The tax treatment between a UAE and an Austrian company is checked with your accountant where needed; we don't give tax advice. Usage rights are agreed in writing.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at how your company is seen in Europe today, by search engines, AI assistants and decision-makers, and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
.svg)
Aftermovies and event recaps done right
Drone footage for companies