Maze & Friends is a marketing agency from Vienna for clients in Dalmatia: hotels, villas, marinas, charter companies, wineries and licensed real estate agencies in Šibenik, Primošten, Split, Zadar and Dubrovnik. We film and photograph what you offer, write it in German, run campaigns for guests and buyers in Germany, Austria and Switzerland and make sure AI assistants recommend you when they plan.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with tourism, nautical, hospitality and real estate businesses on the Dalmatian coast that want guests, sailors and buyers from the DACH region (Germany, Austria and Switzerland). The team produces film and photography on planned shoot days in Dalmatia, writes German-language websites and campaigns, covers trade fair appearances in the DACH region and measures AI visibility, meaning how often ChatGPT, Perplexity and Google's AI Overviews recommend a business. Property marketing is produced for licensed agencies and developers and follows the Croatian rules for advertising listings.
Source: Maze & Friends company data.
Croatia recorded 110.1 million overnight stays in 2025, according to the Croatian National Tourist Board, and the Dalmatian counties carry a large part of them: Split-Dalmatia 20.9 million, Zadar 15.5 million, Dubrovnik-Neretva 9.3 million and Šibenik-Knin 6.6 million. Germany is the largest source market with 22.3 million overnight stays, Austria adds 8.2 million. On the water the picture is similar: among boats on permanent berths in Croatian ports, 15.7 per cent sail under the German flag and 14.0 per cent under the Austrian one, and Šibenik-Knin alone holds 3,019 of them.
Those guests plan in German. They compare holiday homes on German-language portals, read German reviews and increasingly ask AI assistants: the German travel study Reiseanalyse counts more than 13 million holiday trips by Germans in 2025 that were planned or booked with the help of AI applications. A hotel that answers only in English, or a villa whose German page reads like a machine translation, loses the booking before the guest ever sees the sea.
Property follows the same audience. House prices in Croatia rose 14.1 per cent on average in 2025, and buyers from the German-speaking world look closely before they sign. Since July 2026, a new Croatian act on real estate brokerage has also applied, including rules on how listings may be advertised. We work on both sides from Vienna, with film and photos that show what you offer, German content that sounds native and campaigns that reach guests and buyers where they decide.
One or two shoot days with a shooting schedule and shot list produce a brand film, short formats for social media and a photo set for your website and portals. We shoot when light and occupancy allow it, often in the shoulder season, and plan drone shots only where they are permitted. Everything comes in 16:9, 9:16 and 1:1, and the material belongs to you.
German pages for your hotel, holiday homes, charter fleet or winery, written for guests from Germany, Austria and Switzerland, not translated word for word. We set up GA4 and conversion tracking, meaning we measure which page and which campaign lead to a booking request.
Meta and Google campaigns aimed at the cities and audiences your guests come from, timed to the weeks in which your own booking data shows they plan. For AHOM Retreats we ran social ads in several target countries; enquiries came in directly via social media and the retreats reached full capacity.
GEO, short for generative engine optimisation, makes sure ChatGPT, Perplexity and Google's AI Overviews recommend you when someone asks in German for a family hotel near Šibenik or a marina with good berths near Zadar. We record what the models answer today and which sources they use, then build German answer content and mentions on sources they trust.
Property films, photography, German listing texts and campaigns for buyers in the DACH region, produced for licensed real estate agencies and developers. Croatia's new act on real estate brokerage, in force since July 2026, includes rules for property adverts; your agency confirms before the shoot that a listing may be advertised.
Ferien-Messe Wien, CMT in Stuttgart, boot Düsseldorf, FESPO in Zurich, f.re.e in Munich and ITB Berlin bring German-speaking travellers and the travel trade together each year. We film your stand and conversations and turn them into content for the rest of the season.
Travel and boat fairs in the DACH region, plus events on the coast, where we can cover your appearance. Dates as published by the organisers on 25 October 2026. Whether Croatian exhibitors take part is up to each fair and exhibitor.
30 minutes by video call, free of charge: which guests or buyers, which season, what already exists in German? Afterwards you receive a fixed-price quote.
We check how you appear on Google in Germany, Austria and Switzerland, on the portals your guests use and in German AI answers, and who gets recommended instead.
A fixed-price quote with every line item, travel included. Your contracting party is Maze Marketing & IT GmbH in Austria; invoicing between two EU companies is set out in the quote.
Audiences, messages and a calendar that follows booking behaviour, worked out with you in English. For property, the agency confirms which listings may be advertised before anything is produced.
Film, photos and short formats bundled into one or two shoot days at your hotel, villa, marina or property, with schedule, shot list and consent forms prepared.
German pages, campaigns and AI visibility work go live with tracking to the booking request or enquiry. Monthly reports show what produced bookings, and where budget should move.
Maze & Friends is not a real estate agency and doesn't sell or broker property. We produce marketing for licensed agencies and developers, and only for listings the agency has cleared for advertising under Croatian law. Legal questions about listings, rentals or taxes belong with your lawyer or tax adviser.
Our studio is at Vienna Airport, not on the coast, and we don't write Croatian-language campaigns. For guests from Croatia or from markets other than the German-speaking ones, a local agency is the better partner. Our strength is the DACH side: German language, German-speaking travel habits, the fairs and the sources AI assistants rely on in German. Bought reviews and number-one guarantees aren't on offer.
Hosts in Šibenik, Primošten, Split, Zadar and Dubrovnik who want more direct bookings from Germany, Austria and Switzerland: film and photos, German booking pages, campaigns and AI visibility. For AHOM Retreats we built brand, content, brand film and social ads in several countries, and the retreats reached full capacity.
With German and Austrian flags on almost a third of permanently berthed boats in Croatia, nautical businesses have a clear audience. We produce film and photo content, German pages and campaigns, and cover your stand at boot Düsseldorf.
Real estate professionals marketing to German-speaking buyers within the Croatian rules for property adverts, and producers looking for buyers in the DACH region. For five Austrian wine producers we organised a joint export project to Kazakhstan with a market trip, brochures in three languages and an event with the Austrian Trade Commission.
Working from Vienna for clients on the Dalmatian coast only works with clear ownership and good timing. Here is what we commit to.
Film, German pages, campaigns and AI visibility come from one team, so your offer looks and sounds the same everywhere a German-speaking guest meets it.
The senior people from the initial call come to the coast for shoot days and stay on your project. That slows our growth. We accept it.
Booking requests, direct bookings and buyer enquiries, tracked to the source. Reach is a means, not a result.
If a campaign would run when your house is already full, or a listing isn't legally ready to advertise, we say so before you spend on it.
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Because your most important guests and buyers speak German, and we write and advertise for them every day. Germany was Croatia's largest source market in 2025 with 22.3 million overnight stays, and Austria added 8.2 million. Maze & Friends films on the coast, writes German content and runs campaigns in Germany, Austria and Switzerland.
Yes. We plan one or two shoot days with a schedule and shot list, ideally in the shoulder season when light, access and occupancy allow good images without disturbing guests. You receive a film, short formats for social media and a photo set in all common formats. Drone shots are planned only where they are permitted. Travel appears as its own line in the quote.
It means property adverts follow clearer rules. Croatia's new act on real estate brokerage has applied since July 2026 and includes requirements for how listings are advertised. We therefore produce films, photos and ads only for licensed agencies and developers, and the agency confirms before the shoot that a listing may be advertised. For legal details, your lawyer is the right contact.
Yes. We agree beforehand which conversations, presentations and moments matter, film the stand and deliver a recap, reels and photos for your channels and newsletter. In 2027, Ferien-Messe Wien runs from 14 to 17 January, boot Düsseldorf from 23 to 31 January and ITB Berlin from 16 to 18 March.
Travellers increasingly ask AI assistants where to stay and berth. The Reiseanalyse counts more than 13 million holiday trips by Germans in 2025 that were planned or booked with AI help. We test the questions your guests ask in German, record which hotels, marinas or villas get recommended and which sources the answers use, then build German answer content and credible mentions.
No. We work with you in English and write for your guests and buyers in German. Croatian-language communication stays with you or your local partners. That division keeps things clear: you know your place and your guests on site, we know how German-speaking guests search, compare and decide.
Simply, as both companies sit in the EU. You contract with Maze Marketing & IT GmbH at Vienna Airport, receive a fixed-price quote with every item and travel listed, and invoices from Austria. VAT between two EU businesses is set out in the quote and checked with your accountant where needed; we don't give tax advice. Usage rights to all material are agreed in writing.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at how German-speaking guests and buyers find you today and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
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