Maze & Friends is a marketing agency from Vienna for clients in London who are taking their business into Germany, Austria and Switzerland. We build the German website, shoot the film, cover your trade fair stand, run the campaigns and make sure AI assistants name you when buyers in the DACH region ask in German.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, works with London companies on market entry into the DACH region (Germany, Austria and Switzerland). The team writes German-language websites and campaigns, produces brand films and trade fair content, runs LinkedIn and paid media in the region and measures AI visibility, meaning how often ChatGPT, Perplexity and Google's AI Overviews name a company in German and English answers. Shoot days in London or at DACH trade fairs are planned as trips.
Source: case study iSi Group, Maze & Friends company data.
London builds companies that sell far beyond the UK. The city's economy produced £656.3 billion in 2024, according to the ONS, and London tech raised $17.8 billion in 2025, including a record $7 billion for AI. Fintech, professional services, creative industries and life sciences all export expertise. The nearest large market for that expertise speaks German: Germany is the UK's second-largest trading partner, with total trade of £155.4 billion in the four quarters to the first quarter of 2026, and trade with Austria adds another £10.2 billion.
Since Brexit, that market is closer on the map than in practice. Your buyers in Frankfurt, Vienna or Zurich read English, but only 47 per cent of people in the EU can hold a conversation in it, and those who decide a contract often search, compare and ask AI assistants in German. Bitkom reports that 67 per cent of Germans aged 16 and over use generative AI at least occasionally. If the German answer names three competitors and not you, your English website never gets the visit.
We work on that gap from Vienna. One senior team writes German pages that sound like the market, films your stand at the trade fairs where your buyers walk the aisles, runs LinkedIn and paid media aimed at the cities that matter and builds the sources AI assistants quote. We travel to London for shoot days and workshops. Your London agency keeps the UK; we take the German-speaking side.
German pages written for buyers in Germany, Austria and Switzerland, in Webflow or alongside your existing site. We adapt the argument as well as the words, with different proof points, different headlines and local references. German and Austrian law expect a legal notice (Impressum) on business websites; we build it in, your advisers supply the wording. GA4 and conversion tracking show which page produces enquiries.
GEO, short for generative engine optimisation, makes sure AI assistants name you when someone asks for a provider like you. We put your market's buying questions to ChatGPT, Perplexity and Google's AI Overviews in German and English, record who gets named and which sources they rely on, then build answer content and credible mentions. Monthly reports show where you appear.
German trade fairs are international by design: in 2025, two-thirds of exhibitors came from abroad, according to the trade fair association AUMA. We film your stand, talks and customer conversations, deliver recap films, reels and photos and turn one appearance into months of content. For aws we filmed the Austrian Business Angel Day 2025 with five interviews, an aftermovie and a reel.
Campaigns on LinkedIn, Google and Meta that target the cities, industries and job titles you sell to, with German creatives and landing pages. For Nachfolger we ran campaigns in five countries together with a Berlin agency. Budget goes where enquiries come from, and the report says which ones.
In a new market, buyers trust the people before the company. We position founders and country leads for German-speaking decision-makers and write LinkedIn posts in your voice, in German or English. Photo and video happen when we are in London anyway. For Milan Milic, personal branding tripled his reach and brought enquiries with project values between €7,500 and €48,000.
A brand film shot in London with German subtitles, and recruiting content for your first hires in Berlin, Munich or Vienna. For Sumetzberger we produced commercials with a German voice-over and German and English subtitles; for iSi Group the brand film “iSi World” became the core of the company's communication.
London events where we can film your appearance for your German-speaking audience. Dates as published by the organisers on 25 October 2026.
30 minutes by video call, free of charge: what you sell, which German-speaking country should come first and which buyers you need there. Afterwards you receive a fixed-price quote.
We search the way your future buyers in Frankfurt, Vienna and Zurich search, on Google, on LinkedIn and in AI assistants, and show you which competitors they meet before they meet you.
Every line item in one fixed-price quote, trips to London included. The contract is with Maze Marketing & IT GmbH in Austria; VAT between a UK and an Austrian company after Brexit is set out in the quote.
Audiences, key messages and proof points for the German-speaking market, worked out in English. German copy is then written by native speakers in our team.
Brand film and interviews in London, coverage at the DACH trade fairs that matter, bundled into as few trips as possible.
German website, campaigns, LinkedIn and AI visibility work go live with tracking to the enquiry. Monthly reports show what produced conversations, and where budget should move.
Our studio is at Vienna Airport. For campaigns in the UK, your London agency knows the market better, and we are happy to work alongside it within your brand guidelines. Our part is the German-speaking market: its language, its search behaviour, its trade fairs and the sources AI assistants rely on there.
We don't translate line by line, and we don't give legal or tax advice. Data protection, company set-up and VAT after Brexit belong with your advisers; we flag early where they are needed. Number-one guarantees, bought followers and reviews aren't part of what we sell.
Teams with a proven product in the UK that now need German pages, founder visibility on LinkedIn, paid campaigns aimed at German-speaking buyers and a presence in German AI answers.
Consultancies, agencies and specialist firms that sell expertise and need to be trusted before the first meeting: interview-led films, executive LinkedIn and a German website that answers questions. For iSi Group, the collaboration brought +150% reach and twice as many B2B enquiries.
Brands entering German-speaking retail and e-commerce. For Canal Toys, a brand strong in France and unknown in Germany, we built the German shop experience, product pages, guides, newsletters and campaigns.
Working from Vienna for clients in London only works with clear ownership. Here is what we commit to.
German website, film, trade fair content, LinkedIn and ads come from one team, so your strategy isn't lost between four suppliers and two languages.
The senior people from the initial call fly to London and to your trade fairs, and stay on your project. That slows our growth. We accept it.
German-speaking enquiries and booked meetings, each traced to the page, post or campaign that produced it, so your board sees the DACH pipeline in pounds, not in impressions. Reach is a means, not a result.
If Austria or Switzerland can wait and Germany can't, we tell you, even if a three-country launch would be the bigger project for us.
Services
Industries
More markets
Because the market you are entering speaks German, and we work in it every day. Maze & Friends writes German websites and campaigns, films at DACH trade fairs and measures German AI answers. Your London agency keeps the UK, and we take the German-speaking side. We travel to London for shoot days and workshops and handle the rest online.
For a first contact in tech it sometimes is, for winning the decision it rarely is. Only 47 per cent of people in the EU can hold a conversation in English, according to Eurobarometer, and buyers often research and ask AI assistants in German. We decide per audience: English can stay for developer content, while sales pages, ads and LinkedIn for decision-makers usually need German.
Because we cover all three DACH countries and keep the Austrian and Swiss differences in view. A good Berlin agency can serve Germany well. From Vienna we write for German, Austrian and Swiss readers, know the trade fairs on both sides of the border and have Austria's access to central and eastern Europe on the doorstep. The deciding factor should be case studies, not the postcode.
Yes, trade fair coverage is one of our core formats. Before the fair we agree which conversations, demos and interviews matter. On site we film the stand and talks; afterwards you receive a recap film, reels and photos for LinkedIn, your website and sales follow-up. Two-thirds of exhibitors at German fairs come from abroad, so you won't be the only British stand.
Only if it finds you in the sources it trusts for German questions. Those are often German-language trade media, comparison pages and websites. We test the questions your buyers ask, in German and English, document who gets recommended and why, then build German answer content and credible mentions. Results grow over months, and we report monthly.
With one contract and one fixed-price quote. Your contracting party is Maze Marketing & IT GmbH at Vienna Airport, every item and trip is listed in advance, and invoices are issued in Austria. VAT between a UK and an EU business is set out in the quote and checked with your accountant where needed; we don't give tax advice.
Yes, and it is often the best set-up. Your London agency owns the brand and the UK; we work within your guidelines and take the German-speaking market, from German copy and campaigns to trade fair content and AI visibility. We agree interfaces, file formats and approval rounds at the start, so nobody waits on anybody.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at where your company is missing in the German-speaking market today and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
.svg)
Building thought leadership on LinkedIn
Trade fair planning in seven steps