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Well seen. Online too.
For Optik Küssenpfennig in St. Veit an der Glan, Maze & Friends took over social media: editorial calendar, locally targeted ads on Facebook and Instagram, and community management. The reach lands where potential customers live and shop.
Optik Küssenpfennig is an established optician in St. Veit an der Glan that wanted to reach more customers in its own catchment area. After a thorough briefing, Maze & Friends developed an editorial calendar, ran ads on Facebook and Instagram and looked after the community. Ongoing monitoring kept the campaigns on course. The result: more visibility, more interaction and greater trust in the brand.
Regulars know him. Newcomers don’t yet.
Optik Küssenpfennig is an established optician in St. Veit an der Glan, Carinthia. Its customer base is solid, but the business was meant to keep growing and win more customers. Today, new customers often look for their optician online first, and that is exactly where the offer needed to reach a wider audience.
For that, the optician needed an agency to create content, manage the social media presence and increase reach specifically within its own catchment area. Wasted reach is expensive for a local business: every ad shown outside the region reaches people who are unlikely ever to drop by. What was needed was reach with a local focus, not reach without a target.
“Where can I get good advice on my new glasses nearby?”
The question a local optician has to show up for online.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Thorough briefingGoals, offer and catchment area clarified together with the optician.
02StrategyA strategy matched to the needs of Optik Küssenpfennig and its region.
03Editorial calendarRegular posts, planned together with the client, so that the community stays active.
04Ads on Facebook and InstagramTargeted campaigns for potential customers, backed by active community management.
05Monitoring and optimisationOngoing analysis and optimisation of the campaigns until the goals were reached.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingPost regularly, advertise with precision.
The foundation was an editorial calendar, developed together with the client, so that posts appear regularly and the community stays active. In parallel, ads ran on Facebook and Instagram, aimed squarely at potential customers. Community management increased interaction and built trust, and ongoing optimisation made sure the goals were reached.
An editorial calendar, not chance
Regular posts, planned together with the client. That keeps the channel alive, and regulars and prospects alike have a reason to check in regularly.
Ads with a local focus
Campaigns on Facebook and Instagram, aimed at the optician’s catchment area. The reach lands where potential new customers live and shop.
A community that trusts
Targeted community management increases interaction with the audience and strengthens trust in the brand. Continuous monitoring shows what works and what needs sharpening.
Three things that last.
Local means aiming precisely
For an optician, every ad in the catchment area counts. Reach outside the region only costs budget.
Regularity builds trust
A fixed editorial calendar keeps the community active. If you show up regularly, you stay top of mind when the next pair of glasses is due.
Measure, then sharpen
Monitoring and ongoing optimisation turn a campaign into a system that hits more precisely every week.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
