Maze & Friends is a marketing agency from Vienna for clients in Thailand: hotels, resorts, wellness and retreat operators and lifestyle brands that want more guests from Germany, Austria and Switzerland. We film and photograph what you offer, write it in German, run campaigns in the DACH region and make sure AI assistants recommend you when German-speaking travellers plan.
In short: Maze & Friends, a senior-led marketing agency based at Vienna Airport, helps hotels, resorts, wellness operators and lifestyle brands in Thailand win more guests and customers from Germany, Austria and Switzerland. The work covers resort film and photography on planned shoot days in Thailand, German booking pages, campaigns aimed at the DACH region, content from travel fairs there and AI visibility, meaning how often ChatGPT, Perplexity and Google's AI Overviews recommend a property when German-speaking travellers plan.
Source: Maze & Friends company data.
Thailand welcomed 32,974,321 international arrivals in 2025, according to the Ministry of Tourism and Sports, fewer than the year before, and provisional figures for January to September 2026 are down another 3.8 per cent. In a market that is no longer growing on volume, the value of each guest matters more. The Tourism Authority of Thailand has framed its 2027 strategy around a single line: Healing is the New Luxury.
Guests from the German-speaking world fit that strategy closely. Germany sent 965,898 visitors in 2025, and they stayed 18.09 days on average, almost twice the 9.89 days across all markets. Switzerland added 194,911 arrivals and Austria 114,715, and Switzerland is the only one of the three that grew in the first nine months of 2026, by 3.2 per cent. Together, the three markets account for a larger share of tourism revenue than of arrivals.
Those guests plan in German. They read German reviews, compare German-language offers and increasingly ask AI assistants: the German travel study Reiseanalyse counts more than 13 million holiday trips by Germans in 2025 planned or booked with AI help. A resort with an English-only website, or a German page that reads like a machine translation, is a long way from the shortlist. We close that gap from Vienna, with film that shows the experience, German content that sounds native and campaigns that reach guests where they decide.
One or two shoot days with a shooting schedule and shot list produce a brand film, short formats and a photo set that show the stay before anyone books it. Treatments, rooms, food and the people who make the difference, filmed without disturbing your guests. For AHOM Retreats we made a brand film that shows the retreat experience before booking.
German pages for your hotel, resort or wellness programme, written for guests from Germany, Austria and Switzerland. We answer the questions they ask before booking, from treatments to transfers, and set up GA4 and conversion tracking to show which page and which campaign produce booking requests.
Meta and Google campaigns aimed at German-speaking travellers who book two or three weeks rather than a long weekend, with German creatives and landing pages that answer their questions. We test small, keep what produces booking requests and report per country. For AHOM Retreats, social ads in several target countries filled the retreats to capacity.
A German couple planning three weeks on the Andaman coast now asks ChatGPT for resort tips before opening a booking site. GEO, short for generative engine optimisation, is the work of being in that answer. We record what ChatGPT, Perplexity and Google's AI Overviews recommend today, which German sources they quote, and build your presence on your site and on those sources.
ITB Berlin, Ferien-Messe Wien, CMT in Stuttgart, FESPO in Zurich and f.re.e in Munich bring the German-speaking travel trade and travellers together. We film your stand, meetings and presentations and turn them into content for tour operators, newsletters and social media.
Tour operators, travel agencies and corporate travel buyers in Germany, Austria and Switzerland decide with people they know. We position owners, general managers and sales leads on LinkedIn, write posts in English or German in their voice and produce portraits during the shoot days in Thailand.
Travel fairs in the DACH region where we can cover your appearance. Dates as published by the organisers on 25 October 2026. Participation of Thai exhibitors depends on each fair and exhibitor.
30 minutes by video call, free of charge, in your afternoon and our morning: which guests you want more of, which months need filling and what exists in German. A fixed-price quote follows.
We follow a German-speaking guest from the first search to the booking request: Google in Germany, Austria and Switzerland, review portals, social media and German AI answers.
One fixed-price quote, travel included, with no hidden items. The contract is with Maze Marketing & IT GmbH in Austria; invoicing and tax between Thailand and Austria are set out in the quote.
Audiences, messages and a campaign calendar that follows your booking data, worked out with you in English.
Film, photos and short formats bundled into one or two shoot days, with schedule, shot list and consent forms prepared, at times that suit your guests and your team.
German pages, campaigns and AI visibility work go live with tracking to the booking request. Each month you see which country and channel brought guests, how long they stay and where budget should move.
Our studio is at Vienna Airport, and we don't write Thai-language campaigns. For guests from Thailand, Asia or markets other than the German-speaking ones, a local agency knows them better. Our part is the DACH region: German language, German-speaking travel habits, the fairs and the sources AI assistants rely on in German.
We don't give legal, visa or tax advice, and we don't make health claims about treatments; those statements come from you and your medical team. Bought reviews, fake followers and number-one guarantees aren't on offer.
Properties in Phuket, Koh Samui, Krabi, Bangkok or the north that want more direct bookings from Germany, Austria and Switzerland, and the long stays that come with them: film, photos, German booking pages, campaigns and AI visibility.
Programmes that sell an experience guests can't try before booking. For AHOM Retreats we built brand identity, content strategy, brand film and social ads in several target countries; direct enquiries came in via social media and the retreats reached full capacity.
Thai brands bringing cosmetics, spa or food products to German-speaking customers: product and lifestyle photography, German product pages and campaigns. For VITAmyne we created the image concept and product and lifestyle photography for the online shop.
Working from Vienna for clients in Thailand only works with clear ownership and good timing. Here is what we commit to.
Resort film, German booking pages, campaigns and AI visibility come from one team, so a guest in Zurich sees the same stay on Instagram, on your site and in an AI answer.
The senior people from the initial call are the ones who fly to Thailand and stand behind the camera at your resort. That slows our growth. We accept it.
Booking requests, confirmed stays and nights per guest, traced to their source. Reach is a means, not a result.
If a campaign would run while you are fully booked, or a German page won't pay back its cost, we say so first.
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Because guests from Germany, Austria and Switzerland plan and book in German, and we write and advertise for them every day. German visitors stayed 18.09 days on average in 2025, almost twice the overall average. Maze & Friends films in Thailand, writes German content and runs campaigns in the DACH region; for other markets, a local agency is the better choice.
About 1.28 million in 2025, according to the Ministry of Tourism and Sports: 965,898 from Germany, 194,911 from Switzerland and 114,715 from Austria. They stay longer than average, which makes them more valuable per arrival. Provisional figures for 2026 show Switzerland growing while the overall market declines.
Yes. We plan one or two shoot days with a schedule and shot list, at times that suit your guests and your team, and deliver a film, short formats and a photo set in all common formats. Guests appear only with written consent. Drone shots are planned only where permitted, and travel appears as its own line in the quote.
Many German-speaking guests read English, but they compare, trust and book more easily in German, and AI assistants answer German questions largely from German sources. We start with the pages and campaigns closest to the booking, measure the effect and expand only where German content pays back its cost.
Yes, and the habit is growing. The German travel study Reiseanalyse counts more than 13 million holiday trips by Germans in 2025 planned or booked with AI help. We ask the questions your guests would ask, in German, note which resorts the assistants recommend and which sources they rely on, then publish German answer content and earn mentions there.
Yes. Before the fair we agree which trade meetings, presentations and stand moments matter; on the day we film; afterwards you receive a recap, reels and photos to send to tour operators and use in newsletters. In 2027, Ferien-Messe Wien runs from 14 to 17 January and ITB Berlin from 16 to 18 March.
You contract with Maze Marketing & IT GmbH at Vienna Airport, in English. The fixed-price quote lists every item, travel included, and invoices come from Austria. Currency and the tax treatment between a Thai and an Austrian company are set out in the quote and checked with your accountant where needed; we don't give tax advice.
Still have questions?
In the initial call, we answer whatever is still open and tell you honestly whether we are the right fit for your project.
In a free 30-minute call we look at how guests from Germany, Austria and Switzerland find you today and which step will have the most effect first. Afterwards you receive a fixed-price quote. Consulting that also delivers.
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Drone footage for companies
