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aws Austria Wirtschaftsservice: promotional bank & start-up scene, event film & interviews, Austrian Business Angel Day 2025

A look back that sells the next edition.

For Austria Wirtschaftsservice (aws), Austria’s federal promotional bank, Maze & Friends shot the event film for the Austrian Business Angel Day 2025, with five interviews between the sessions. The aftermovie runs in two formats, and aws now receives more qualified enquiries for its high-calibre events.

ClientAustria Wirtschaftsservice GmbH (aws)
ProjectAustrian Business Angel Day 2025
ServicesConcept, shoot day, interviews, edit in two formats
5
Interviews on the evening
Raw footage, October 2025
2
Formats with subtitles
5:4 for the website and LinkedIn, 9:16 for reels

Maze & Friends from Vienna produced the event film for Austria Wirtschaftsservice (aws) at the Austrian Business Angel Day 2025, the annual gathering of private investors in Austria. A small team covered the evening and conducted five interviews. The result is an aftermovie in two formats: 5:4 for the website and LinkedIn, 9:16 for reels, each with subtitles.

Event filmInterviewsSubtitlesReel 9:16Aftermovie 5:4

An evening that won’t happen twice.

A business angel day lives on encounters: pitches, conversations, handshakes. Without a film, all that is left is photos. aws wanted a film that shows why you should be there next time.

The conditions: no disruption to the programme, short distances, interviews between the sessions, approvals that take many stakeholders into account.

Stage at the opening, Austrian Business Angel Day 2025.
Stage at the opening, Austrian Business Angel Day 2025.

“Why should I be there next year?”
The question the aftermovie answers.

How the project ran.

Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.

  1. 01Briefing and schedule

    Programme, positions, interviewees. The plan follows the day, not the other way round.

  2. 02Shoot day with two cameras

    Wide shots and close-ups in turn: stage, conversations, details.

  3. 03Interviews without a studio

    Founders and investors speak wherever they happen to be standing.

  4. 04Edit in two versions

    Long version for the website and the look back, short version for LinkedIn and the invitation.

  5. 05Approval and rights

    Many faces, many rights. The approval process was in place before the shoot.

The Maze & Friends project process as a ring of nine steps01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09Reporting

Energy you can see.

The film follows the evening: arrival, stage, conversations, awards. Voices from Bernhard Sagmeister (aws), Katarzyna Renata Pichler (Business Angel of the Year 2025) and Alexander Thees (KfW Capital) carry the story, and subtitles make it work without sound.

Two cameras, one rhythm

Two cameras, one rhythm

Wide shots and close-ups in turn: the hall, the stage, the faces in the audience.

Interviews without a studio

Interviews without a studio

Short questions, clear answers, right in front of the event wall. Five conversations in one evening.

Two formats from day one

Two formats from day one

5:4 for the website and LinkedIn, 9:16 for reels. Both with burned-in subtitles.

Show, don’t tell.

Watch the aftermovie: aws Austria Wirtschaftsservice
Aftermovie

What became of the evening.

For aws, the look back has brought more qualified enquiries for its high-calibre events.

5
Interviews
in one evening
2
Formats
5:4 and 9:16

Sources: production documents, October 2025.

Reels and images from the project.

Reel · 9:16
Reel · 9:16
Project photo 1 from the collaboration with aws Austria Wirtschaftsservice
Project photo 2 from the collaboration with aws Austria Wirtschaftsservice
Project photo 3 from the collaboration with aws Austria Wirtschaftsservice
Project photo 4 from the collaboration with aws Austria Wirtschaftsservice
Project photo 5 from the collaboration with aws Austria Wirtschaftsservice
Project photo 6 from the collaboration with aws Austria Wirtschaftsservice

Three things that last.

The day dictates the plan

Interviews between the sessions, not against the programme.

Two versions from day one

The long and short versions come out of the same edit, not as an afterthought.

Think about approval early

Many faces, many rights: the approval process is in place before the shoot.

Your project could be next.

In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.

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