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Vienna Region: location marketing, event coverage & social content, Baden 2026

The applause fades. The carousel keeps turning.

For the Vienna Region, Maze & Friends covered the RIZ UP Genius Award ceremony at Congress Casino Baden with event content: 40 photos, three interviews, a recap and a 13-slide LinkedIn carousel in the client’s typeface and colours. The evening opened a series of six events.

ClientVIENNA REGION Marketing GmbH
EventRIZ UP Genius Award 2026, Congress Casino Baden, 21 September 2026
ServicesPhotos, interviews, recap, story carousel
40
Photos from one evening
selected and edited within 24 hours of the event
13
Slides in the LinkedIn carousel
in English, in the Vienna Region’s branding
3
Interviews with award winners
two formats, up to 120 seconds

Maze & Friends from Vienna is covering six events in autumn 2026 with event content for the Vienna Region, the joint organisation of the business agencies of Vienna, Lower Austria and Burgenland. The series opened with the RIZ UP Genius Award ceremony at Congress Casino Baden: 40 photos, three interviews, a recap and a 13-part LinkedIn carousel in English, in the client’s branding.

Event coveragePhotographyInterviewsRecapCarouselLinkedIn

The evening passes. The content stays.

More than 230 entries, 28 finalists, 13 winning projects and more than €50,000 in prize money: the RIZ UP Genius Award is Lower Austria’s largest ideas competition. For the Vienna Region, the evening is a showcase for the location, but only if the story is told on afterwards.

The task: secure material for weeks in just a few hours, without disrupting the evening, in two languages and in the client’s branding.

Cheque presentation at Congress Casino Baden, 21 September 2026.
Cheque presentation at Congress Casino Baden, 21 September 2026.

“What remains of an evening?”
The timetable for this evening: photos after 24 hours, the recap after five days, interviews after seven.

How the project ran.

Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.

  1. 01Briefing and question list

    Five questions per interview, five back-up questions, two positions in the hall. Agreed before the evening.

  2. 02Accreditation and run of show

    Shooting window 17:00 to 21:30, award ceremony, networking, band.

  3. 03The evening

    Three interviews in two formats, 40 photos, atmosphere rather than minutes.

  4. 04Within 24 hours: photos

    Selection, editing, approval.

  5. 05Five days later: recap and carousel

    Thirteen slides with a story arc, figures and a quote, in the Vienna Region’s branding.

  6. 06Seven days later: interviews

    Two formats per conversation, subtitles in English.

The Maze & Friends project process as a ring of nine steps01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09Reporting

Thirteen slides that tell the evening.

Instead of a write-up, a carousel with a story arc: what the award is, how the evening went, who won, what happened around it. Real photos as backgrounds, figures on a slide of their own, the quote from Lower Austria’s governor translated and labelled, all in the Vienna Region’s typeface and colours.

Context instead of cheering

Context instead of cheering

Three slides explain what the RIZ UP Genius Award is and why the location benefits from it.

Figures as an image

Figures as an image

230 entries, 28 finalists, 13 winning projects, €50,000. One slide, made for sharing.

The cut-out moment

The cut-out moment

A celebration shot, cut out and set in the brand design. The slide that captures the moment of the evening.

What became of the evening.

40
Photos delivered
within 24 hours of the event
13
Slides in the carousel
five days after the event, in English
3
Interviews
two formats per conversation
6
Events in the series
September to November 2026

Sources: event coverage production plan 2026, delivery to the Vienna Region.

Images from the project.

Project photo 1 from the collaboration with Vienna Region
Project photo 2 from the collaboration with Vienna Region
Project photo 3 from the collaboration with Vienna Region
Project photo 4 from the collaboration with Vienna Region
Project photo 5 from the collaboration with Vienna Region
Project photo 6 from the collaboration with Vienna Region

Three things that last.

Preparation beats luck

Question list, positions and run of show are fixed before the evening. That leaves time for the moment.

The client’s branding, our signature

Typeface, colour and logo from the client, dramaturgy and rhythm from us.

The evening is the beginning

Photos after 24 hours, the recap after five days, interviews after seven: the content appears once the evening is over and keeps it in conversation.

Your project could be next.

In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.

More projects.

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