.svg)
Two events, no second take.
For Wirtschaftsagentur Burgenland, Burgenland’s business development agency, Maze & Friends covered two accelerator events with event photography, at Filmquartier Wien and at Airport City Space. The photo series show participants, supporters and investors, and ran on the social media channels of the agency and of a partner.
Wirtschaftsagentur Burgenland supports start-ups and companies in Burgenland. Its accelerator programmes bring together participants, supporters and investors, and they needed to become better known. Maze & Friends photographed two events, at Filmquartier Wien and at Airport City Space, capturing the atmosphere, the participants and the investors. The images appeared on the social media channels of the agency and of a partner, and the feedback was positive.
Good programmes need moments people can see.
Wirtschaftsagentur Burgenland supports and mentors start-ups and companies in Burgenland. Its accelerator programmes bring together participants, supporters and investors. For the programmes to grow, they have to reach the right people: potential participants just as much as investors. Text alone will not do that. It takes images that show what the events are really like.
That is why the agency opted for a content shoot at two accelerator events in two locations, Filmquartier Wien and Airport City Space. The photos were to capture the atmosphere and the people, and then draw attention on social media. Events offer no second take: every moment has to land the first time.
“Is the programme worth it for me, and who else is taking part?”
The question founders and investors ask before they commit to an accelerator programme.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01BriefingGoals, programmes and key moments agreed with the agency.
02Event at Filmquartier WienAtmosphere, participants, supporters and investors photographed at the first accelerator event.
- 03Event at Airport City Space
The second accelerator event, with the same eye for mood and people.
04Selection and editingA series of selected and edited photos per event, ready for publication.
05PublicationThe images appeared on the agency’s social media channels and on a partner channel.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingTwo events, two photo series.
Maze & Friends covered both accelerator events with photography, the first at Filmquartier Wien, the second at Airport City Space. Each event got its own photo series, capturing the atmosphere and setting and showing the people it is all about. The photos appeared on the agency’s social media channels and on a partner channel.
Capturing the mood
The photos capture the atmosphere and setting of both venues. Anyone who was not there gets a feel for how the events run.
Showing people
Participants, supporters and investors take centre stage. This shows who is behind the accelerator programmes and who already benefits from them today.
Making use of reach
The images appeared on the channels of the agency and of a partner. That way they reached more people and strengthened interest in the programmes.
What the images achieved.
Source: project documents.
Three things that last.
Events are content
A well-photographed event promotes the next one. The images keep working once the hall is empty.
People before the stage
Showing participants and investors in the picture shows what a programme stands for. Stage shots alone cannot do that.
Think partner channels in
An additional partner channel takes the images to people who do not yet know your own channels.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
