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A film that sorts the programme.
For Ghezzo Events, Maze & Friends conceived and produced a website film. It shows seminars, conferences and B2B events for real estate, hospitality and industry at a glance, runs centrally on the website and in dedicated cuts on social media.
Maze & Friends from Vienna conceived and produced a website film for Ghezzo Events. Ghezzo Events organises seminars, courses, conferences and B2B events for real estate, hospitality and industry. The film shows this range at a glance, runs centrally on the website and was adapted for social media. The result: a clearer presentation of the business areas and stronger user engagement on the website.
One offering, many formats.
Seminars, courses, conferences, B2B events: Ghezzo Events is active in real estate, hospitality and industry. The company brings together bright minds, new ideas and relevant questions so that knowledge flows and partnerships take shape. Coaching, consulting and further training round off the offering. For participants and partners, the result is a platform with plenty of options.
This range is a strength, but it is hard to explain in a few seconds. Ghezzo Events wanted to show its professionalism, creativity and the scope of its offering online, and win new clients as a result. The brief was a website film that separates the business areas clearly and still reads as one shared brand.
“Is this conference really worth my time?”
The question participants ask before they sign up for a seminar or a conference.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial callOffering, audiences and goals of Ghezzo Events clarified together.
02ConceptKey messages and visual elements defined for events, conferences and seminars.
03ProductionFootage that captures the atmosphere and scale of the events.
04Website integrationFilm built directly into the website so visitors get an impression straight away.
05Social mediaThe film adapted for social media and other digital channels.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingClear sections, one brand.
We developed a website film for Ghezzo Events that puts the areas of events, conferences and seminars in the spotlight. In the concept phase, we defined key messages and visual elements, and production followed. The film was built directly into the website and quickly gives visitors a vivid impression. We adapted it specifically for social media.
Clear sections
Events, conferences and seminars each get their own place in the film. Visitors quickly see which format suits them and their topic.
Atmosphere over lists
Moving images show the atmosphere and scale of Ghezzo Events’ events. That often explains more than a long list of agenda items and speakers.
One film, many channels
The film runs on the website and was adapted for social media and other digital channels. That way, one production works for the entire content marketing.
Show, don’t tell.
Website filmThree things that last.
Range needs order
If you offer many formats, you have to separate them clearly. Otherwise visitors are left with nothing but a muddle.
Moving images show mood
Many people decide on gut feeling whether a conference is worth it. A film conveys exactly that.
Shoot once, use often
A website film can be adapted for social media and other channels, so it works several times over.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
