.svg)
Website live. First jobs booked.
For the master-mechanic workshop car.acho, Maze & Friends built the first online presence: brand strategy, a content shoot with photos and videos, copy and a complete website. The first jobs came in directly through the website.
Maze & Friends from Vienna built the first online presence for car.acho, a master-mechanic workshop for all makes: brand strategy, a content shoot with photos and videos, copy and a complete website. The workshop offers servicing, maintenance, bodywork and paint to manufacturer specifications. The result: the website went live, and the first jobs came in directly through it. The photos and videos were later used to build up social media as well.
Dealer quality, but not yet visible.
car.acho specialises in servicing, maintenance, bodywork and paintwork on vehicles of all makes. The promise: the same quality as a franchised workshop, for less. Rudolf Varga and his team work in a traditional franchised dealership and use its entire infrastructure. Only identical parts are fitted, sourced directly from the manufacturer or from well-known suppliers.
This is possible because most of the expensive effort of meeting manufacturer standards falls away. Servicing and repairs still follow manufacturer specifications, for all makes. None of this was visible online yet. The founding team needed a first digital presence that looked high-end from day one and led new customers straight to a booking.
“Will I get the same quality here as at the main dealer?”
The question an all-makes workshop has to answer on its website already.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Kick-off callContent defined and brand strategy set for the first digital presence.
02Concept and timelineContent planned and processes fixed, together with the founding team.
03Content shootServices captured in photos and videos, for a consistent look on the website.
04Website and revisionsA complete website with original photos, copy and videos, finalised in one revision round.
05Go-liveWebsite online, first jobs booked. Photos and videos later used for social media too.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne website, everything produced in-house.
We built the entire presence from original content. A content shoot shows the services the way they happen in the workshop. Photos, videos and copy add up to one consistent look. After a revision round, a complete website was ready on a tight schedule, presenting car.acho as a high-end brand from day one.
Real work instead of stock photos
The content shoot shows the services with original photos and videos. Every image on the website comes from the real business, none from a picture library.
Website from a single source
Strategy, copy, photos, videos and build all came from us. That kept communication short and made the tight schedule possible in the first place.
Content that keeps working
car.acho later also used the photos and videos to build its own social media presence. One shoot delivers material for several channels.
Three things that last.
Your own images build trust
If you show real work, you don’t have to claim quality. The images from the workshop speak for themselves.
Positioning first
First the brand strategy, then the shoot. That way every photo pays into the same message.
Short paths, short timelines
When strategy, content and website come from a single source, a new business gets online faster.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
