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First the brand. Then the enquiries.
For the Swiss mentoring start-up 79degrees, Maze & Friends developed the brand from scratch, along with brand films, animated graphics and the management of its social media channels, campaigns included. Shortly after the launch, the first enquiries came in via Instagram.
For 79degrees, a Swiss start-up offering mentoring for entrepreneurs and employees, Maze & Friends from Vienna developed the brand from scratch. Brand films, animated graphics and the management of the social media channels, campaigns included, came on top. Before that, there was neither consistent branding nor a social media strategy. Shortly after the launch, the first enquiries came in via Instagram.
Good idea, no brand.
79degrees started with a clear idea: mentoring designed individually for entrepreneurs and employees, split into two specialist areas. What was missing was everything that makes an idea visible. There was no consistent branding and no clear social media strategy. Without a recognisable face, even a good offer stays invisible online.
The task was big: create a distinctive, recognisable brand from scratch and communicate the core messages precisely. That called for a coherent brand image, optimised social media channels and faster content production. Two specialist areas had to fit under one roof, clearly distinguishable and still recognisable as a single brand.
“Is this mentoring right for my situation?”
The question the brand and its channels have to answer before anyone gets in touch.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01BrainstormingAn intensive start to capture the vision and ambitions of 79degrees precisely.
02Design conceptDesign concept, layouts and copy: one visual identity for both mentoring areas.
03Brand films and motion designBrand films and animated graphics (motion design) carry the message in image and movement.
04Social media taken overCopy, posts and community management from a single source, with one consistent message.
05Campaigns and ongoing supportTargeted performance campaigns and ongoing community management. The first enquiries came in via Instagram.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne brand, two areas.
It began with an intensive brainstorming session on vision and ambitions. That led to a design concept that presents both mentoring areas under one brand. Brand films and motion design graphics carry the message, and targeted campaigns take it to the audience. We took over the social media channels so that every message fits the brand.
Brand from scratch
Design concept, layouts and copy in one consistent style. One brand for both specialist areas, clear in its message and instantly recognisable on every channel.
Moving images that explain
Brand films and motion design graphics show what mentoring at 79degrees means. They supply the material for posts and ads on every channel.
Channels in one pair of hands
We took over the social media channels: posts, community management and performance campaigns. That keeps the message consistent and goal-oriented, from the first post to the first enquiry.
Show, don’t tell.
Brand filmWhat the launch delivered.
Source: project documents.
Three things that last.
Brand before reach
Campaigns only pay off once design and message are in place. Otherwise you are buying reach for a presence that says nothing.
One team for every channel
When branding, content and community are handled by one team, the message stays the same on every channel.
Instagram as an enquiry channel
For a young start-up, Instagram can be more than a shop window. This is where the first enquiries came from.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
