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Viennese engineering, understood internationally.
For Sumetzberger, a Viennese company with a long tradition, Maze & Friends produced commercials that show what its systems at Klinik Floridsdorf do for patients. A German voice-over guides viewers through the images, and subtitles in German and English open the spots up to an international audience.
Sumetzberger is a Viennese systems engineering company with a long tradition and decades of experience. The task: show what its modern systems at Klinik Floridsdorf do for patients, locally and internationally. Maze & Friends developed a content strategy and produced commercials with a professional German voice-over and subtitles in German and English. The spots run on social media and other platforms and strengthen the company’s positioning.
Good engineering doesn’t explain itself.
Sumetzberger is a Viennese company with a long tradition and decades of experience. Its modern systems work at Klinik Floridsdorf, also known as Krankenhaus Nord, and bring benefits for patients. Yet that very benefit was hard to get across. Anyone who doesn’t see the systems in action sees only technology, and misses the difference it makes for the people who benefit from it.
There was a second goal. Sumetzberger wanted to show its premium positioning beyond the local market as well, on the international stage. So the message had to work across language barriers without losing quality, and reach a broad international audience on social media and other platforms.
“What does this technology do for patients?”
The question every spot has to answer in a few seconds.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Content strategyKey messages defined: modern solutions, long-standing expertise, benefits for patients.
02Concept for the spotsScenes planned to show what the systems at Klinik Floridsdorf do for patients.
03ProductionCommercials that show the systems and their benefits in an appealing, easy-to-follow way.
04Voice-over and subtitlesProfessional German voice-over, subtitles in German and English for an international audience.
05Rollout across all channelsPlayed out on social media and other platforms, for local and international audiences.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne voice, two languages.
Maze & Friends developed a content strategy that puts modern solutions and long-standing expertise at the centre. It led to commercials that show the systems and their benefits for patients at Klinik Floridsdorf. A professional German voice-over guides viewers through the images, and subtitles in German and English open the spots up to an international audience.
Benefits over data sheets
The spots go beyond the technology and show what it means for patients in everyday hospital life. That turns a piece of equipment into a benefit people can grasp.
Professional voice-over
A German voice-over gives the spots calm and credibility. The voice explains, the images show, and both remain clear without any prior knowledge.
Subtitles in two languages
Subtitles in German and English make the spots usable internationally, including where videos play without sound, such as in a social media feed.
Show, don’t tell.
Commercial
Testimonial · videoWhat the client says.
“I would really like to thank Maze & Friends warmly: for the good cooperation, the excellent collaboration and the professional preparation for our new video.”
Read the transcript (English translation)
Peter Friedrich from Ing. Walter Sumetzberger GmbH in Vienna. I would really like to thank Maze & Friends warmly for the good cooperation, the excellent collaboration and the professional preparation for our new video.
Three things that last.
Show the benefit first
Technology convinces when you see what it changes for people. The benefit for patients carries the story, not the data sheet.
Subtitles open markets
One voice-over, two subtitle languages: that is how a spot works locally and internationally, without a second production.
One spot, many channels
The spots run on social media and other platforms. Well-produced content works on several stages at once.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
