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Fits in the suitcase. And now on the shelf.
Together with an agency from Berlin, Maze & Friends developed a social media design line for Nachfolger, the maker of an inflatable child seat, and ran performance campaigns in five countries. Sales rose, and new retail partners came on board.
Nachfolger mobility GmbH makes an inflatable child seat for travelling families and car-sharing users. Plenty of website visits were to turn into purchases. Together with an agency from Berlin, Maze & Friends developed a social media design line, ran campaigns in five countries and used Facebook ads to win prospects for a crowdfunding campaign in three countries. The result: more awareness, rising sales, new retail partners and demand reaching as far as Latin America.
Plenty of traffic, too few purchases.
Nachfolger mobility GmbH has developed an inflatable child seat. It is light, compact and easy to handle, made for families on holiday and for parents who use car sharing. The task: show these advantages to exactly the people the seat was built for, and make the brand better known along the way.
There was a second goal as well. The website was already busy, but visits needed to become purchases. Awareness alone is not enough if the path to purchase is unclear. So both were needed: a visual language that sticks, and campaigns that demonstrably lead to sales.
“Will it fit in the suitcase? And is it really safe?”
The two questions parents ask before they buy a travel child seat.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Kick-off meetingA clear kick-off: product, target groups, markets and budget for the first campaigns.
02Concept and strategyA social media design line and a plan for the first campaigns. Entertaining in tone, clear in message.
03New feedContent and designs that show what makes the seat special: light, compact, simple.
04Campaigns in five countriesPerformance campaigns for awareness and online sales, continuously measured and adjusted.
05Leads and crowdfundingContacts collected via Facebook ads, then turned into a crowdfunding campaign in three countries for future models.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingShow first, then sell.
Together with an agency from Berlin, Maze & Friends rebuilt Nachfolger’s online communication. The foundation is a design line that entertains, stays clear and anchors the seat’s advantages in parents’ minds. The campaigns build on it: awareness and online sales in five countries, then leads via Facebook ads for a crowdfunding campaign in three countries.
A design line for the feed
Entertaining and clear at the same time. The posts show what makes the seat special: light, compact, easy to handle. That way the advantage sticks, even during a quick scroll.
Performance in five countries
With the performance budget, campaigns ran in five countries from the start, for more awareness and more online sales. New markets took to the seat well, with demand reaching as far as Latin America.
From leads to crowdfunding
Facebook ads built up a list of prospects. That became a crowdfunding campaign in three countries, so future models are known in the community before they launch.
Show, don’t tell.
Explainer videoWhat the campaigns moved.
Source: project documents.
Three things that last.
Images before budget
A new product needs images that show its advantage in seconds. Only then do campaigns take hold.
Test markets, don’t guess
Campaigns in five countries quickly show where demand emerges. Sometimes on the other side of the ocean.
Leads are a head start
Whoever collects contacts today does not launch the next model from zero. The crowdfunding campaign builds on that.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
