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Five generations, not a speck of dust.
For the iSi Group, Maze & Friends produced the brand film “iSi World”: five generations and three business areas in one story, carried by interviews and flashbacks. The collaboration brought 150% more reach and twice as many B2B enquiries.
Maze & Friends from Vienna produced the brand film “iSi World” for the iSi Group. The company looks back on five generations and operates in three areas: Automotive, Culinary and Components. The basis was a content plan, delivered through interviews, flashbacks and modern visualisations. The film shows history, generational handover and expertise, and it became the core of the company’s communication, internally and externally.
Telling tradition without looking old.
The iSi Group has a history that spans five generations. The company is at home in three areas: Automotive, Culinary and Components. That much experience is a real asset, but it is hard to show. Hardly anyone reads a company chronicle, and a pure product showcase would not do the story justice.
On top of that came a generational handover. It was to become visible, together with the company’s wealth of experience and its plans for the future. The brief was therefore to tell tradition and new beginnings in a modern, accessible format that works internally and externally and makes iSi’s values tangible.
“How do you tell five generations without anyone switching off?”
The core question of every corporate film about a long history.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Kick-off and valuesHistory, values and future plans of the iSi Group worked out together.
02Content planA plan built around iSi: tradition, spirit of invention and three business areas in one story.
03Interviews and flashbacksIn-depth conversations, looks back and modern visualisations as the building blocks of the story.
04Edit and sign-offThe material becomes the film “iSi World”, agreed with the company.
05Use in communicationThe film becomes the core of the company’s communication, internally and externally.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne film, three timelines.
We developed a content plan for iSi that brings the company’s story together in one film. In-depth interviews carry the narrative, flashbacks show where it comes from, and modern visualisations show the way ahead. That makes tradition, spirit of invention and the range of business areas tangible in “iSi World”, without the film turning into a chronicle.
People tell the story
In-depth interviews give the story faces. Experience and the generational handover are told first-hand, by people who know the company.
Showing the roots
Nostalgic flashbacks show where iSi comes from. They connect five generations of company history with what defines the company today in all three areas.
Making the future visible
Modern visualisations make the plans for the future visible. Automotive, Culinary and Components appear in one shared visual language, as one brand.
What the film brings together.
Source: project documents.
Testimonial · videoWhat the client says.
Markus Leitner on working with Maze & Friends.
Three things that last.
People carry history
Interviews turn company history into a story. Dates alone move nobody.
One film, many uses
A well-built brand film works internally and externally and becomes the core of communication.
Plan before camera
A clear content plan decides which story gets told before the first scene is shot.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
