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Laser technology, explained with pinpoint precision.
For Dr. Bohrer Lasertec, Maze & Friends produced a portrait film as part of a portrait series for the region. In the interview, owner Dr. Markus Bohrer explains himself what his company does, in a way that non-specialists can follow. The film runs on the website and on social media.
Maze & Friends from Vienna produced a portrait film for Dr. Bohrer Lasertec, a laser technology specialist with clients from a range of industries. As part of a portrait series for the region, the team interviewed owner Dr. Markus Bohrer in person. The film explains core values and services in a way that non-specialists can follow, and runs on the website and on social media. It strengthens Dr. Bohrer as the face of his brand.
Strong work, vague presence.
Dr. Bohrer Lasertec works in a specialised technical niche. Its services are demanding and often hard for outsiders to grasp. Previous marketing approaches stayed too vague. As a result, the real value of the brand did not reach the target audience.
Dr. Markus Bohrer also had an open question of his own: can a company portrait make a difference at all in such a specialised niche? The answer had to do two things. Explain technical content so that everyone understands it. And show how Dr. Bohrer Lasertec supports clients from a range of industries as a reliable partner.
“What exactly do you do, and what does it bring my business?”
The question a portrait in a technical niche has to answer.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial callServices, audiences and goals of the portrait clarified together.
02ConceptCore values and services condensed into a few clear messages, as part of a portrait series for the region.
03Shoot and interviewThe company and its services on camera, plus Dr. Markus Bohrer in a personal interview.
04Edit and approvalTechnical content made easy to understand, photos and layout in the brand’s style.
05LaunchThe film on the website and social media, so the brand is tangible at first contact.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingA film everyone understands.
Instead of listing technical terms, the portrait shows what Dr. Bohrer Lasertec does for its clients. The film presents the core values and the range of services in detail. In the interview, Dr. Markus Bohrer explains himself what matters. Complex technology becomes a story that non-specialists can follow too.
Clear instead of vague
The film shows core values and services in concrete terms, with easy-to-understand technical information. Prospects see straight away how Dr. Bohrer Lasertec supports a range of industries as a partner.
The boss in the interview
Dr. Markus Bohrer talks about his company himself. That gives the portrait a personal touch and strengthens him as the face of the brand.
One film, many channels
The portrait runs on the website and on social networks. Prospects experience the brand from the very first digital contact.
Show, don’t tell.
Portrait film
Testimonial · videoWhat the client says.
“I really liked working with Maze & Friends. I feel the Americans would say: ‘To nail it down’. They got it exactly right. They managed something that may not be that easy to get across: to sum it up well, to present it and to put it across so that everyone can understand it.”
Three things that last.
Clear before complete
If you offer complex technology, clear sentences win. Not every feature has to be in the film, but every benefit does.
The expert is the medium
Dr. Bohrer explains it himself. That builds trust no voice-over artist can replace.
One portrait, many uses
Website, social media, portrait series: a well-planned film works across several channels.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
