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Experience the retreat before you book.
For AHOM Retreats, Maze & Friends built the entire presence: brand identity, content strategy, brand film, influencer collaborations and social ads in several target countries. Direct enquiries came in via social media, and the retreats were fully booked.
For AHOM Retreats, a start-up that organises retreats for entrepreneurs and employees, Maze & Friends from Vienna built the entire presence: brand identity, content strategy, brand film and social ads in several target countries, complemented by influencer collaborations. The content shows the retreat experience before anyone books. The result: direct enquiries via social media, more booked retreats and fully booked places.
An experience nobody knew yet.
AHOM Retreats is a young start-up that organises retreats for entrepreneurs and employees. At the start, everything still had to be done: brand identity, a consistent presence, a content strategy. And a retreat sells an experience you cannot try out before booking. Without a clear picture of it, the decision remains a leap into the unknown.
So the question was: how does a brand presence stay consistent and still look attractive? And how do you reach different audiences with advertising on social media without watering down the message? On top of that came several target countries. Every ad had to reach the right people there and show at a glance what AHOM is about.
“What does a retreat like this feel like, and is it worth the time?”
The question images and videos have to answer before anyone books.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Brand identityA consistent, attractive presence: design, layout and tone of voice for every channel.
02Content strategyTopics and formats that make the retreat experience tangible before anyone books.
03Content productionImages, brand videos and new content formats that give an authentic picture of the experience.
04Social ads in the target countriesPrecise audiences for each country, clear messages in every ad.
05Community and influencersCommunity management and influencer collaborations. Enquiries come in directly via the company’s own social media channels.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingShow how it feels.
We set AHOM Retreats up from scratch: brand identity, design and a content strategy that puts the experience at the centre. New content formats and influencer collaborations show what a retreat feels like. Social ads with precise audience targeting bring this content to the chosen target countries, and community management turns interest into direct enquiries.
One presence, many audiences
One consistent design and clear copy for every channel. The brand stays the same, and the message adapts to each audience.
The experience before the booking
Brand videos, new content formats and influencer collaborations give potential guests an authentic picture of the retreat before they decide to book.
Ads with a precise target
Every ad is designed for one audience and one target country. Enquiries come in directly via AHOM’s social media channels.
Show, don’t tell.
Brand film
Guest feedback · video
Marco · guest feedbackWhat the guests say.
For AHOM, we recorded the voices of retreat guests on site. Here, Robert and Marco, both entrepreneurs, talk about what they took away.
Read the transcript (English translation)
Robert: I really enjoyed the retreat, for a great many reasons. The location certainly stands out. The nature and the surroundings are magical, and in my view they have a very healing effect on body and mind. I would also single out the food: the vegan food was incredibly good. One big takeaway for me is the breathing exercises. I would never have thought that breathing could have such a big influence on well-being and health. I would actually recommend the retreat to anyone: switch off, go out into nature, eat healthily, meditate and discover a deeper level of yourself. That’s why I would recommend the retreat over Netflix.
Three things that last.
Experiences need images
Booking a retreat means buying a feeling. Authentic content up front takes the uncertainty out of the booking.
Aim precisely, don’t scatter
Clear audiences for each country sharpen the message. That is how enquiries arrive directly through the company’s own channels.
Influencers open new circles
Influencer collaborations bring the retreat to new audiences, in a voice that doesn’t sound like advertising.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
