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The big screen for exclusive living.
For Exclusive Home, an interior design partner from fireplace to kitchen, Maze & Friends produced a cinema commercial. Shot at five locations, with the managing director and his partner in front of the camera, the commercial ran in more than 20 cinemas in Austria.
Maze & Friends from Vienna produced a cinema commercial for Exclusive Home, an interior design partner covering everything from stoves and fireplaces to tiles and bathrooms, kitchens and furniture. The commercial was shot to a script at five locations, with the managing director and his partner in front of the camera. After a two-week revision phase, it ran in more than 20 cinemas in Austria.
From fireplace to kitchen.
Exclusive Home was founded as a specialist company for installing and servicing stoves and fireplaces. Then came tiles, stone and bathrooms. Today the company is a partner for every aspect of interior design: furniture, interior fittings, kitchens and complete solutions. A broad offering that is hard to tell in a few seconds.
The stage for it was the cinema screen. Through our partner agency PIXIT Design, the commercial reached Cineplexx cinemas as part of a brand presentation. In the cinema, nobody can click it away, but there is no second chance either: picture and sound have to be spot on in maximum quality and stay in the mind.
“Who will plan and build my whole home from a single source?”
The question the commercial answers with images and sounds instead of lists.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Brief and frameworkCinema commercial for the brand presentation, brought to the screen through our partner agency PIXIT Design.
02Script and image sequencesBefore the shoot, the client sees how the day will run and what every shot will look like.
03Shoot day at five locationsWith the managing director and his partner on the Exclusive Home premises, with props for the visual aesthetic.
04Post-production and revisionsEffects, text and sound in the edit, followed by two weeks of revisions up to the cinema version.
05Premiere and screeningJoint viewing with Cineplexx and the managing director in Lower Austria, followed by screenings in more than 20 cinemas.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingCalm instead of sensory overload.
The commercial relies on indulgent calm rather than pace. Picture and sound show the products and the work behind them, and every sound is placed deliberately. The managing director and his partner appear in front of the camera. The result is a blend of sensuality and exclusivity that matches the client’s wishes and stays in the mind.
A shoot day you can plan
Script and image sequences are fixed before the shoot. On set, we go through the schedule together once more, then shoot to plan, efficiently and with a good deal of fun.
Five locations, one look
Five locations on the Exclusive Home premises, plus carefully chosen props. Every shot follows the same visual aesthetic, so the commercial feels all of a piece.
Sound that stays
In post-production, effects, text and the sounds of the products and the work are added. They are meant to anchor the commercial firmly in viewers’ minds.
Show, don’t tell.
Cinema commercialWhat became of the commercial.
Source: project documents.
Three things that last.
A script saves shoot time
When clients know in advance what every shot will look like, the shoot day runs calmly, efficiently and is even fun.
Cinema calls for calm
On the big screen, calm has more impact than pace. Sound brings products to life that the audience cannot touch.
Other industries inspire
Every project outside your own industry brings ideas that feed into the next production.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
