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No problem. Only solutions.
For Autohaus Willander in Mauer, Vienna, Maze & Friends produced a brand film that sells trust instead of discounts. Managing director Robert Varga steps in front of the camera himself, and the short version reached 51,286 views on YouTube in 30 days.
Maze & Friends from Vienna produced a brand film for Autohaus Willander, a family business in Mauer, Vienna, since 1964, that sells trust instead of discounts. Managing director Robert Varga steps in front of the camera himself, filmed in half a day at five real locations. The shoot delivered a main film, two reels and a testimonial. The short version (cutdown) reached 51,286 views on YouTube in 30 days.
The worry starts before the visit.
Customers don’t distrust car dealerships because of the price. They distrust them because the estimate rarely matches the invoice, because nobody picks up the phone after the sale, because parts are supposedly unavailable and because the insurer plays ping-pong. The search data shows exactly that: engine warning light, tyres, dent, courtesy car. Worry and time, not horsepower.
Willander does it all under one roof: sales, servicing, accident repairs, paint shop, insurance claims, courtesy cars. Online, though, none of this was visible. And the corporate competitor a few kilometres away is big and everywhere.
“Will this be expensive? How do I get home now? How long will it take?”
The three questions every workshop customer asks before picking up the phone.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial call and dataSearches in Austria, real voices from forums, competitors. No concept without numbers.
02Ten concepts, honestly ratedEvery idea with tone, effort, locations and budget range. Robert Varga chooses an explainer format.
03Storyboard in 30 framesPre-visualised with AI so that half a day is enough.
04Shoot day at five locationsShowroom, vehicle lift, paint booth, office, yard. Robert on camera throughout.
05Edit, voice-over, logo animationMain film, two reels, end cards in the house colours.
06Launch and baseline measurementPublished on YouTube, Meta and LinkedIn, measured from day one. Every figure with a reference date.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingA boss who knows no problems.
An off-screen narrator claims Robert has a problem. Robert grins into the camera and proves him wrong. Scene by scene, he solves real customer cases with Viennese wit (Schmäh) instead of ad speak. At the end, his own car won’t start, and a customer hands his line straight back to him.
Against the industry reflex
No percentage signs, no special offers. A sales claim matters five times in a lifetime, when you buy a car. This claim matters every week: “The solution to your problems.”
Cannot be delegated
Anyone who promises to stand behind every problem can’t leave that to an actor. Robert steps in front of the camera himself.
One shoot, three formats
Main film for the website and YouTube, two reels for social, portraits for LinkedIn. All from half a day.
Show, don’t tell.
Main film · 1:30What the spot achieved.
Sources: YouTube Studio, Google Business Profile, production plan.
Testimonial · videoWhat the client says.
Robert Varga on the collaboration, recorded on the shoot day in the showroom.
Reels and images from the project.
Reel 1 · Cutdown
Reel 2 · Workshop
Three things that last.
Trust beats discounts
A claim that holds every week works longer than any promotion.
The boss is the medium
Robert is the face. Every scene builds his personal profile as well as the dealership’s.
Preparation is shooting time
With 30 storyboard frames, every shot was fixed before the shoot. That is why half a day was enough.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
