Explainer video for Nachfolger. The FAQ, ready to watch.

With the HiFive, Nachfolger mobility GmbH makes an inflatable child seat for families who travel or use car sharing. Maze & Friends from Vienna produced explainer videos in which founder Gerd Mitter answers the most common questions about the seat himself. They were part of a campaign with its own design line and performance marketing in five countries.

Explainer video by Maze & Friends for the inflatable HiFive child seat by NachfolgerExplainer video · YouTube

Video on YouTube, 40 seconds. It only loads after you click and accept marketing cookies.

The video in brief.

Format
FAQ explainer video, one question per video
Length
40 seconds
Used on
Website FAQ section and YouTube
Online since
September 2020

Nachfolger wanted short videos for the FAQ section of its website instead of answering the same questions individually over and over again. Maze & Friends picked out the most popular questions and turned each one into a video of its own.

The project behind it.

Nachfolger’s website had plenty of visitors but too few purchases. Together with an agency from Berlin, Maze & Friends developed a design line for social media, ran campaigns in five countries and used Facebook ads to win prospects for a crowdfunding campaign in three countries. Sales rose, and new retail partners came on board.

Read the full case study: Nachfolger

Client
Nachfolger mobility GmbH
Industry
Inflatable child seats for travel and car sharing
Services
Content production, social media, performance marketing, community management

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