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Two trade fair days in Stockholm, one film that travels on.
For the Austrian delegation at TECHARENA 2026 in Stockholm, Maze & Friends from Vienna covered two trade fair days: interviews at the stand, the stage, the exhibition and matchmaking, condensed into an event film in 4K, a vertical interview reel and a photo series.
Maze & Friends from Vienna covered the Austrian delegation at TECHARENA 2026 in Stockholm with event content, on behalf of the Vienna Region. Over two trade fair days, the team recorded interviews with Advantage Austria, the Austrian Business Agency and companies at the stand, took photos of the stage, the exhibition and matchmaking, and produced an event film in 4K and a vertical interview reel.
The stand comes down. The images stay.
For two days, TECHARENA in Stockholm brings together start-ups, investors and companies. Austria was represented by a joint stand of Advantage Austria, the Austrian Business Agency, the Vienna Business Agency and the Vienna Region.
The task for Maze & Friends: to capture the conversations at the stand and the images of the arena so that, after the event, they become a film, a reel and a photo series for the delegation’s own channels.
Two trade fair days,
three results: event film, interview reel and photo series.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Two trade fair days in StockholmInterviews in front of the delegation wall, plus the stage, the exhibition and matchmaking.
02PhotosTwo cameras, one visual language: stage light, conversations, details.
03Edit and graphicsEvent film in 4K with lower thirds, interview reel with animated subtitles.
04DeliveryFilm, reel and photos, ready for the website and social media.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingBig arena, small screen.
The event film combines the big images of the arena with the conversations at the stand. In 75 seconds, it shows who represented Austria in Stockholm and what people talked about. The interview reel picks out one conversation and brings it into portrait format, made for the feed.
Event film in 4K
Arena, exhibition and stand in one film, with lower thirds for the interviewees.
Vertical interview reel
One conversation, 22 seconds, with animated subtitles.
Photo series
Stages, matchmaking and stand, photographed on both trade fair days.
Show, don’t tell.
Event film · 75 secondsReels and images from the project.
Interview reel · 22 seconds
Three things that last.
Faces before logos
A wall full of logos explains little. A conversation in front of it shows who stands behind them.
Shoot both formats on site
Plan for horizontal and vertical at the same time, and you won’t need a second appointment afterwards.
The hall belongs in the picture
The light show and the arena give the stand a setting that a trade fair photo alone doesn’t have.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
