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Shot for customers. Shared by the team.
For Blecha, an aluminium company with customers in more than 60 countries, Maze & Friends produced a brand film with drone footage. Worldwide social ads took it to new audiences, and the company’s own employees proudly shared it in their networks.
Maze & Friends from Vienna produced a brand film with drone footage for Blecha, an aluminium company that supplies standard and custom-made products to more than 60 countries. The film tells the company’s roots, innovations and team. Worldwide social ads took it to new audiences. The result: more visibility online, and the employees proudly shared the film in their networks.
Delivered worldwide, behind digitally.
Blecha works in the aluminium industry, with a range that runs from standard to custom-made products. A multilingual team, modern facilities and a fast supply chain serve customers in more than 60 countries. Digitally, though, the company fell short of that standard. Its expertise and the breadth of its range were to become visible online as well.
The goals: strengthen the brand, open up new markets and foster team spirit. Blecha needed a presence that speaks to customers worldwide and in which its own employees recognise themselves. That called for a story about the company’s roots, innovations and the commitment of its team, told in moving images.
“Who is behind this supplier, and can they deliver what we need?”
The question international buyers ask before they make first contact.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial call and goalsStrengthen the brand, open up markets, foster team spirit: three goals, one content package.
02Concept and storylineRoots, innovations, team: Blecha’s story as the common thread of the film.
03Drone shootFacilities from the air, products in detail, people at work.
04Edit and creativesBrand film and social media formats in one design line.
05Worldwide social adsPerformance campaigns on a global scale, with the company’s own team as multipliers.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingFrom the air, up close.
At the centre is a purpose-made brand film. It shows the range of products, brings the facilities into the picture with drone footage and tells Blecha’s story: its roots, its innovations and the commitment of its team. Our approach: authentic, with real insight and with people who recognise themselves on screen.
Drone over the facilities
Aerial footage gives an overview of the facilities in a few seconds. Combined with close-ups of the products, it builds a picture from the whole down to the single part.
A story instead of a data sheet
Roots, innovations and the commitment of the team: the film tells who is behind the products. That builds trust with customers who do not yet know Blecha.
Played out worldwide, shared internally
Social ads took the film to audiences all over the world. At the same time, employees shared it in their own networks and became ambassadors for the brand.
Show, don’t tell.
FilmWhat the film set in motion.
Source: project documents.
Three things that last.
Employees are reach
A film the team is proud of gets shared. That brings reach that advertising budget alone cannot buy.
Industry needs images
Facilities and products are worth seeing when you show them properly. Drone and detail complement each other.
One film, several goals
The same film works externally for the brand and markets, and internally for team spirit.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
