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When clients call, they already know who’s coming.
Maze & Friends produced business photos for the family business Sparta Bautenschutz: portraits of the team and shots on the job, natural rather than posed. On the website, they show who advises, plans and carries out the building repair work.
Sparta Bautenschutz is a family business specialising in building repair and restoration, from engineering to execution. To show this expertise online, the company needed its own business photos for the website. After a detailed briefing, Maze & Friends photographed portraits of the team and shots on the job, with a focus on natural images. The result: a modern website that presents a competent and personable company.
Expertise doesn’t show at first glance.
Sparta Bautenschutz is a family-run company and a reliable partner for building repair and restoration. The team covers every stage, from engineering to specialist execution. Working closely with testing institutes and industry, it develops repair concepts matched to each building. The benchmarks are quality, cost-effectiveness and keeping to schedule, plus individual advice.
These strengths come across in a personal conversation, but they are hard to convey on a website. Sparta Bautenschutz wanted to communicate its professionalism and values online as well, and needed its own business photos to do so. They were meant to make the team’s expertise and commitment visible and so win the trust of clients who do not yet know the company in person.
“Can I trust this company with my building?”
The question owners ask before they commission a repair.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial callStrengths and values discussed: what should clients recognise at first glance?
02Briefing and photo conceptSubjects, style and atmosphere defined in detail, as the basis for a consistent presence.
03ShootPortraits of the staff and shots of the company in action, with a focus on natural images.
04Selection and editingSuitable shots selected, edited and agreed with the company.
05WebsiteThe images are built into the website. The site looks modern and professional.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingImages that build trust.
Together with Sparta Bautenschutz, Maze & Friends developed a photo concept that makes the company’s strengths visible. A detailed briefing on subjects, style and atmosphere was followed by the shoot: portraits of the staff and shots of the team on the job. It mattered that the images look natural. That way they show professionalism and personality at once.
Faces of the team
Portraits show the people who advise, plan and carry out the work. Clients see who they are dealing with before they pick up the phone for the first time.
Work in action
Shots of the team on the job show what building repair means in practice. That makes specialist knowledge tangible, even for clients without a technical background.
A consistent presence
All images follow a shared concept of subjects, style and atmosphere. As a result, the website looks modern, professional and all of a piece.
Three things that last.
A briefing saves shoot time
If you settle subjects, style and atmosphere beforehand, you shoot with more focus and have less to fix afterwards.
Natural looks credible
Authentic shots show competence more convincingly than staged poses.
Images build trust
With construction work in particular, clients want to know who is coming. Good portraits answer that before the first appointment.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
