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It was always creative. Now it is consistent too.
Maze & Friends developed a colour scheme, design concepts and a series of personal branding videos for the design agency PIXIT from Wiener Neustadt. Since then, every post is recognisable as PIXIT and shows the people behind the designs.
PIXIT Design is a design agency from Wiener Neustadt. Its social media presence was creative but not consistent, and it was meant to attract new clients. Together with PIXIT, Maze & Friends developed a colour scheme and design concepts and produced a series of personal branding videos and images. The result: a consistent, professional presence with content that shows who is behind PIXIT.
Plenty of strong ideas, no common line yet.
PIXIT is a design agency from Wiener Neustadt. Design is its daily craft. Its own social media presence was creative, but not consistent: every post stood on its own, and there was no common line. Many agencies know the feeling: their own presence often comes after the client projects.
The goal was clear: sharpen the agency’s own brand and win new clients via social media. That took a strategic and creative push from outside: a presence that is recognisable as PIXIT at first glance and shows the people and the personality behind the designs.
“Who is behind the agency, and does its style suit us?”
The question companies ask before they contact a design agency.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Joint stocktakeAround one table with PIXIT: what sets the agency apart, and how does that become visible online?
02Strategy and lineGoal, audience and tone of voice for social media defined.
03Colour scheme and design conceptsA visual language that carries PIXIT’s style into every format.
04Videos and photosA series of personal branding videos and images that show creativity and personality.
05New presence liveA consistent feed with content that looks good and has substance.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne style, in every pixel.
Together with PIXIT, Maze & Friends rebuilt the agency’s social media presence. A dedicated colour scheme and clear design concepts make every post recognisable as PIXIT. On top of that come personal branding videos and images that show the agency’s creativity and personality. The result is content that looks good and still has something to say.
Colour scheme and design concepts
A fixed colour palette and recurring layouts give the feed a common line. Every post stays creative but visibly belongs to the same brand.
Personal branding videos
A video series puts the people behind PIXIT in the foreground. Anyone looking for a design agency can see in advance who they will be working with.
Images with personality
New photos complement the videos and fill the feed with motifs that show creativity and make the agency personal and approachable.
Show, don’t tell.
Social media clipThree things that last.
A line beats a one-off
A consistent feed looks more professional than lots of strong individual posts with nothing in common.
Showing people
With agencies, clients also buy the team. Personal branding videos make it visible before the first conversation begins.
Professionals need an outside view too
If you design for clients every day, your own presence benefits from a look from outside.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
