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The cobbler’s children need shoes too.
Maze & Friends from Vienna makes sure strong brands get found by AI and chosen by humans. The agency applied the same methods to its own presence: analysis, content strategy, SEO blog, case studies and video, all in-house. Since then, it has held a stronger position in search engines.
Maze & Friends is a marketing agency from Vienna, founded in 2018 by Manuel Zellnig. Its methods worked for clients but were used too little on its own presence. So Maze & Friends analysed its own presence, developed a content and social media strategy, and produced SEO blog articles, case studies and videos in-house. The result: a better position in search engines and visibility on every channel.
Good for others, too quiet for ourselves.
Maze & Friends helps companies become better known, reach new audiences and sell more. That works for clients, but we did too little of it for our own presence. Our range of services was not presented convincingly online, and the agency was less visible digitally than it should have been.
The task was clear: apply the methods we use for clients to Maze & Friends, consistently. The goals were more enquiries via Google and social media and a presence that shows the region what the agency can do, instead of merely claiming it.
“If you’re that good, why can’t anyone find you?”
The question every agency has to put up with when it is not visible enough itself.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Analysis of our own presenceWhat already works, and where is the potential? An honest look at all our own channels.
02Content and social media strategyExpertise and creativity up front, with topics from best practices to marketing trends.
03Production in-houseSEO-optimised blog articles, case studies and videos, all produced ourselves.
04PublicationContent on the website, blog and social media, with insights into our work and that of our clients.
05Campaigns and measurementPerformance campaigns bring the content to potential clients. The numbers show what works.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingShown, not claimed.
Instead of talking about its work, Maze & Friends shows it. The principle is the same as for clients: understand, build, prove. Blog articles answer the questions potential clients type into search engines, case studies show real projects with starting point, approach and result, and videos offer a look into everyday work. Everything is made in-house, from strategy to edit.
SEO blog with substance
Blog articles on best practices and marketing trends improve the position in search engines. They show how Maze & Friends thinks before anyone even gets in touch.
Case studies as proof
Real projects show how Maze & Friends works for clients and what comes out of it. Every case study replaces a claim with an example.
Video and campaigns
Videos offer a look into our own work and that of our clients. Performance campaigns bring this content to exactly the people Maze & Friends wants to reach.
Three things that last.
Ourselves first
Consulting that also delivers begins with our own presence. Anyone who sells visibility to others has to practise it themselves.
Analysis before action
First check honestly what already works. Then focus where the greatest potential lies.
Examples beat claims
A good case study convinces more than any list of services. That is why Maze & Friends shows work instead of adjectives.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
