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Elegance doesn’t stop at the shop door.
For the menswear outfitter Paolo Sarti, Maze & Friends delivered a photo shoot, a consistent design for the social media channels and ad campaigns. In the feed, the brand now looks as refined as its collections, and the ads bring in new customers.
Paolo Sarti is a menswear outfitter with a passion for high-quality leather goods and elegant accessories. The brief called for an online presence that shows this quality, and ads that reach new customers. Maze & Friends developed a consistent design for the social media channels, carried out a photo shoot with product and brand images, and planned and optimised ad campaigns. The result: a coherent brand presence, more reach and new customers.
Elegance can’t simply be claimed.
Paolo Sarti stands for menswear with high standards: fine leather goods, elegant accessories, clothing for special occasions. People who buy this kind of thing pay attention to detail. Online, images and design therefore have to show the same care as the collections themselves. Otherwise a brand with these standards looks like any other in the feed.
There was a second goal as well: reaching new customers alongside existing ones. That takes ads that fit the brand and target the right people. So the task was twofold: a presence that reflects the quality, and campaigns that take this presence to new customers.
“Will I find the right thing here for that special occasion?”
The question images and ads have to answer before anyone buys.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01BriefingClose coordination with Paolo Sarti on brand, collections, target audience and the standards for the visual language.
02Design strategyAn elegant colour scheme and a consistent design for all social media channels.
03Photo shootProduct and brand photos that show the craftsmanship and elegance of the collections.
04Website and social mediaThe photos run on the website and the social media channels, in a consistent design.
05Ad campaignsAds on social media for more reach and new customers, continually refined.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne look, across every channel.
Maze & Friends combined three building blocks: a consistent design for the social media channels, a professional photo shoot and targeted ads. Everything follows the same line, from the colour scheme to the visual language. As a result, Paolo Sarti looks as refined in the feed as his collections, and the campaigns take that impression to new customers.
Design with a clear line
An elegant colour scheme and a consistent layout for all social media channels. Every post builds the same brand and is recognisable as Paolo Sarti at first glance.
Photos that show craftsmanship
A professional shoot with product and brand photos. The images showcase the craftsmanship and elegance of the collections and carry both the website and social media.
Ads with a goal
Targeted ad campaigns on social media, strategically planned and continually optimised. They take the new brand presence to people who don’t know Paolo Sarti yet.
Three things that last.
Quality needs its own images
With premium fashion, the photo decides the first impression. Your own shots show details no stock image has.
One design for all channels
A fixed colour scheme makes every post recognisable, even if it is only on screen for a second in the feed.
Brand presence first, then the ad
Campaigns work better when the brand presence behind them is right. Reach alone convinces nobody of quality.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
