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Guests find ONO. Now applicants do too.
Maze & Friends photographed and filmed the food and drinks at ONO Bowl & Tea in Wiener Neustadt, prepared the content with search terms for the website and social media, and shot a recruiting spot. The restaurant gained more organic reach and more job applications.
ONO Bowl & Tea is a poke bowl and bubble tea restaurant in the centre of Wiener Neustadt that wanted to become better known and find new staff. Maze & Friends photographed and filmed food and drinks in a content shoot, prepared the content with suitable search terms for the website and social media, and shot a recruiting spot. The result: more organic reach, meaning reach without an advertising budget, and more job applications.
Win guests, find a team.
ONO Bowl & Tea sits in the centre of Wiener Neustadt and serves poke bowls and bubble tea. The restaurant wanted to strengthen its brand image and become better known. Anyone in the town centre who fancies a bowl or a bubble tea should think of ONO first and find it online quickly.
There was a second goal too: new staff. ONO wanted to fill open positions and show itself as an attractive employer. Many applicants look at a business online first, often on social media. What they see there helps decide whether they get in touch. So the presence had to win over guests and future colleagues alike.
“Where can I get a good bowl in Wiener Neustadt?”
The question ONO should show up for in search and on social media.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial callGoals agreed: a stronger brand, more awareness, new applicants for open positions.
02Content strategyWhich dishes, drinks and messages do we show, and where? A plan for the website and social media.
03Content shootProducts in focus: bowls and bubble teas, photographed and filmed.
04Recruiting spotA spot presents ONO as an attractive employer and speaks directly to applicants.
05Publication with keywordsPhotos and videos with suitable keywords and SEO copy on the website and social media.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingProducts in focus, people in the spot.
The products take centre stage. The content shoot shows bowls and bubble teas the way guests experience them. Maze & Friends prepared photos and videos for the website and social media and added suitable keywords and SEO descriptions. A dedicated recruiting spot also speaks to applicants.
Products at the centre
The content shoot puts food and drinks in focus. The images show what makes ONO what it is and strengthen the brand image on every channel.
Getting found
Photos and videos carry suitable keywords, and the copy is optimised for search engines. This makes it easier for potential guests to find ONO, even without an advertising budget.
An employer with a face
The recruiting spot presents ONO as an attractive employer and speaks directly to applicants. It helped bring in more qualified applications.
Three things that last.
The product is the star
In food service, the picture sells. Good light on a bowl and a cup does more than any slogan.
Keywords for images too
Describe photos and videos properly and you get found more easily, with no advertising budget at all.
Recruiting is marketing too
A recruiting spot shows guests and applicants at the same time what a business stands for.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
