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People order with their eyes.
For Bowl Kuchl in Schwechat near Vienna, Maze & Friends delivered food photography and a content strategy. Our own light box produced cut-out shots and image series for social media and the website, each photo with a description and search terms so that guests from the region can find it.
For Bowl Kuchl, a bistro for poke bowls and healthy dishes in Schwechat near Vienna, Maze & Friends from Vienna delivered food photography and a content strategy. Using our own light box, we produced cut-out shots, meaning subjects without a background for later graphics, along with image series for social media and the website. Every photo was given a description with search terms. The result: a stronger online presence and new guests from the region.
Good food has to be seen.
Bowl Kuchl in Schwechat near Vienna specialises in bowls and healthy meals: Hawaiian poke bowls, refined with traditional Austrian touches. The offer was there, but awareness in the region was not yet. Anyone looking for a bistro nearby often decides within seconds, and they decide with their eyes.
The task: high-quality photos that make people hungry for the food, and a stronger public image that brings in new guests. The images had to be versatile: as a series for social media, as cut-out shots for later graphics and as material for the website. And they had to be found as well as seen.
“Does it taste as good as it looks?”
The question every photo has to answer with yes.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Content strategyBowl Kuchl’s dishes put at the centre, image themes around healthy eating defined.
02Shoot planningDishes, series and cut-out shots planned in advance so that one shoot delivers every format.
03Photo shoot with light boxOur own light box produces cut-out shots for graphics and image series on healthy eating.
04Image descriptions with keywordsImage descriptions with relevant keywords so that potential guests find the photos more easily.
05RolloutPhotos and graphics on the website and on several social media channels.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne shoot, many formats.
We developed a content marketing strategy that puts Bowl Kuchl’s dishes in the spotlight. The shoot with our own light box produced cut-out shots for later graphics and image series around healthy eating. The photos run on the website and on several social media channels, described with keywords that help potential guests find them.
Cut-out shots from the light box
Our own light box produces clean cut-out shots. They later become graphics and posts, without having to photograph every subject again.
Image series that whet the appetite
Series around healthy eating and Bowl Kuchl’s dishes. Every image should make people want to come back to Schwechat for their next visit.
Photos people can find
Every image gets a description with relevant keywords. That way, the photos show up where people search for bowls and healthy food nearby.
Three things that last.
Cut-out shots are a stockpile
Clean cut-out shots from the light box supply material for many graphics, without a new shoot every time.
The photo is the first menu
With food, the image often decides whether someone drops by. That is why high-quality photos are not an extra.
Keywords for images too
Describe photos with the right terms and they are easier to find. Good images need good copy.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
