.svg)
One shoot day, an entire company.
For Lumitech, active in lighting technology for 25 years, Maze & Friends produced a corporate film on a single shoot day. It explains the services to customers and shows applicants what everyday work looks like, on the website and on social media.
Lumitech has been active in lighting technology for 25 years. Maze & Friends from Vienna produced a corporate film for the company: script, one shoot day, interviews with CEO Dr. Stefan Tasch, managers and employees, plus reels. The film explains the services to customers and shows applicants everyday working life. It runs on the website and social media, and feedback from customers and applicants was positive.
Hard to explain and looking for staff.
When a regional institute asked Lumitech for a portrait, it was a chance to improve the company’s own presence. On social media, it had so far barely managed to show its services and customer benefits clearly. The offer needs explaining, and without explanation there is no desire to buy.
Then there was the labour market. Lumitech wanted to use its regional roots in Austria to attract qualified employees. So a single film had to reach two audiences: customers who want to understand what they are buying, and applicants who want to see what it is like to work there.
“What’s in it for me, and what is it like to work there?”
The two questions from customers and applicants that a film has to answer.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Goals and audiencesCustomers and future employees defined as the audiences, core services and customer benefits as the message.
02ScriptRange of services prepared visually, with the region built in as an argument for applicants.
03One shoot dayInterviews with CEO Dr. Stefan Tasch, managers and employees, plus real processes in the company.
04Edit and approvalCorporate film and reels edited, reviewed and approved.
05PublicationFilm on the website and social media, with positive feedback from customers and potential employees.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingOne corporate film, two audiences.
Maze & Friends built the script so that the film answers both questions. Customers see the core services and benefits, clearly explained. Applicants see real processes, the atmosphere in the company and the advantages of the region. All interviews with the CEO, managers and team were recorded on a single shoot day.
Explain, don’t list
The film makes complex services visible and understandable. Potential customers grasp faster what Lumitech does and how they benefit.
Real everyday work
We showed processes and workflows as they really are. The interviews with management and team give applicants an honest insight into daily work.
The region as an argument
The film links the company’s strengths with those of the region. This turns the location in Austria into an argument for qualified applicants.
Show, don’t tell.
Corporate filmWhat the film achieved.
Source: project documents.
Three things that last.
One film, two jobs
Customer communication and recruiting can share one script, as long as both audiences are part of the thinking from the start.
Authenticity convinces applicants
Real processes and real people say more about an employer than any job ad.
Planning saves shooting time
A clear script makes it possible to film the company, its management and its team in a single day.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
