.svg)
From the simulator to the feed.
For Aviation Academy Austria, Maze & Friends produced a brand film and promoted it with performance marketing. The academy trains pilots on full flight simulators that replicate a real cockpit. Film and ads brought more reach and new prospects for the training.
Maze & Friends from Vienna produced a brand film for Aviation Academy Austria and promoted it with targeted ads. The academy trains pilots on EASA-qualified full flight simulators, meaning simulators that replicate a real cockpit. The film ran on the website and social media and also on a regional partner channel. The result: more reach, a better-known brand and new prospects for the training.
A cockpit with no audience.
Aviation Academy Austria prepares future pilots and aviation professionals in Austria for their careers. Training takes place on EASA-qualified full flight simulators that replicate cockpit and systems precisely and realistically. On top of that come instructor operating stations for teaching, experienced trainers and a maintenance team that ensures quality and reliability.
The programme is demanding, and the academy faces international competition. Anyone looking for a career in aviation first has to find Aviation Academy Austria. The goal was therefore to make the brand better known and to reach prospects exactly when they are researching their route into the cockpit.
“Where do I learn to fly, and will it really get me into the cockpit?”
The question future pilots ask themselves before choosing a training programme.
How the project ran.
Every Maze & Friends project runs through the same nine steps, from the initial call to reporting. The list shows what actually happened in this project.
01Initial callGoals agreed: more awareness, more prospects for the training courses.
02ConceptCombining emotion and expertise: what does the film show, and for whom?
03Video shootShoot for the brand film and short reels for social media.
04PublicationFilm on the website and social media, plus a partner channel in the region.
05Performance marketingTargeted ads increase reach and take the film to people looking for a career in aviation.
01Initial call02Analysis03Proposal04Briefing05Workshop06Approval07Production08Launch09ReportingEmotion and expertise in one film.
The brand film portrays the academy and combines emotion with expertise. It ran on the website and on social media. Targeted performance marketing increased reach, and a regional partner channel drew additional attention to career paths in aviation. This is how people looking for pilot training came across the academy.
Emotion meets expertise
The film presents the training as a path into a profession rather than a data sheet. Technology and quality remain visible, and so does the passion for flying.
Reach with a target
Targeted performance marketing takes the film to people interested in a career in aviation and strengthens the academy against international competition.
Partner channel in the region
We also placed the portrait on a partner channel in the region. This raises awareness and makes career paths in aviation visible.
Show, don’t tell.
Brand filmThree things that last.
Technology needs feeling
Simulators impress, but people decide with their gut. A good film shows the technology and the dream at once.
Distribution belongs in the plan
A film only works once it is seen. Ads and partner channels belong in the plan from the start.
Use regional partners
A partner channel in the region reaches people your own channels cannot reach alone.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
