Maze & Friends covers seven services, from brand film to performance marketing. In detail: brand film and video production, event content, employer branding, personal branding and LinkedIn, AI visibility (GEO), website and tracking, and performance marketing. The strength lies in the combination: one shoot day delivers material for website, LinkedIn, recruiting and ads, and tracking shows which of it brings in enquiries.
Maze & Friends works mainly for mid-sized companies in the DACH region: industry, event and conference organisers, B2B service firms, and experts and founders. Since its founding in 2018, more than 120 brands have worked with Maze & Friends. Most share an offer that needs explaining and needs trust before anyone enquires. There are dedicated industry pages for manufacturing, events, hospitality, B2B services, real estate and construction, and automotive.
Working with Maze & Friends starts with a no-obligation 30-minute initial call. In it, we clarify your goal, your starting point and the lever that will move things most. Then you get a fixed-price quote with scope, process and usage rights. Once you approve, concept, execution and measurement follow, each with clear approval points, so you always know what we’re working on.
Costs depend on service, scope and duration, and Maze & Friends sets them out as a fixed-price quote after the initial call. It itemizes services, shoot days, formats, revision rounds and usage rights, with no hidden items. There are two forms of collaboration: one-off projects such as a brand film, and ongoing support such as personal branding or performance marketing. There is no flat price list, because two projects rarely require the same effort.
Ongoing support at Maze & Friends has a three-month minimum term and is cancellable monthly after that. Projects like a brand film or an event shoot are one-offs and end with delivery. The three months exist because positioning, content and campaigns need time to settle before anyone can honestly judge what works. After that, you decide each month whether to continue.
The usage rights to all delivered photos, videos and copy are yours, in every format for website, social media and ads. Ad accounts, analytics and your LinkedIn profile run in your name, and Maze & Friends only works with the access you grant. Special cases such as handing over raw footage, music licenses for ads or use by partners are set out in advance in the fixed-price quote.
Maze & Friends works on site in Vienna, Lower Austria and Burgenland and also serves clients in Germany and Switzerland. Headquarters are at Towerstraße 3, 1300 Vienna Airport (Schwechat), Austria. For clients in Germany and Switzerland, shoot days take place on location, while strategy, editing, campaigns and coordination run from Vienna. The dedicated region pages describe what collaboration looks like in each region.
Maze & Friends measures success by enquiries, applications and sales, not by likes or reach alone. To do that, we set up conversion tracking: every desired action, such as an enquiry or a booked meeting, is counted and attributed to the channel that triggered it. Where browsers and ad blockers swallow data, server-side tracking fills the gap, meaning data is sent through a dedicated server instead of only through the browser. We explain these and other technical terms briefly in our marketing glossary.
AI visibility means that ChatGPT, Perplexity, Gemini, Copilot and Google’s AI Overviews know your company, describe it correctly and cite it as a source. The work behind it is called GEO, generative engine optimisation. Maze & Friends first checks with a fixed set of real customer questions whether and how your brand shows up in the answers. Then we improve technical readability, citable content and mentions on trustworthy sources. It makes sense for anyone whose customers research before they buy.
From one source, message, material and measurement fit together instead of being spread across several vendors. At Maze & Friends, one shoot day delivers material for website, LinkedIn, recruiting and ads, because distribution is planned in the concept stage. Website and tracking then show which content brings in enquiries, and performance marketing puts the budget where it measurably works. That gives you one point of contact accountable for the result.
No, enquiries can’t be seriously guaranteed, because market, offer and competition have a say. Instead, Maze & Friends commits to what can be committed to: a clear goal before the start, a fixed-price quote, clean measurement and honest reports. If a measure doesn’t perform as planned, you’ll see it in the numbers. Then we adjust content, channel or budget before more money flows in the wrong direction.
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