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Half a day at ViennaUP, images for a whole year.
For the Vienna Region, Maze & Friends from Vienna filmed ViennaUP 2025 and portrayed fermentful, a start-up from Latvia that served its plant-based kefir at the international startup festival. Half a day on site produced a recap reel, a short vertical look back, and a photo series for event follow-up, ads and the promotion of the next edition.
Maze & Friends from Vienna covered ViennaUP 2025 with event content on behalf of the Vienna Region, meaning film and photos that keep working after the festival. The focus was fermentful, a start-up from Latvia that ferments green buckwheat into plant-based kefir and handed out tastings at the festival. Half a day of shooting was enough for a recap reel and a photo series. As a result, fermentful gained more reach and visibility in the German-speaking DACH region.
Tastings run out fast. Good images don’t.
Every May, ViennaUP brings founders, investors and companies from around the world to Vienna. In 2025 the festival ran from 8 to 16 May with events across the city. The Vienna Region, the joint location agency of Vienna, Lower Austria and Burgenland, uses the festival to make international companies visible. One of them was fermentful from Latvia.
The task for Maze & Friends: film the festival and portray fermentful so that material for follow-up and ads is ready afterwards and fermentful becomes more visible in the DACH region. In one session, without a second shooting day.
Half a day on site,
enough material for the follow-up and the next edition.
How the project ran.
Every Maze & Friends project runs through the same seven steps, from assessment to reporting. The list shows what actually happened in this project.
Half a day at ViennaUPFestival and stand in one session, from the guests to the music on stage.
Portrait of fermentfulThe product at the stand and how guests respond to it.
Short feedback loopFrom rough cut to final version, with short paths instead of long rounds of approval.
DeliveryRecap reel and photos, ready for social media and ads.
01Assessment02Proposal03Briefing04Execution05Monitoring06Updates07Reporting- 01Assessment
- 02Proposal
- 03Briefing
- 04Execution
- 05Monitoring
- 06Updates
- 07Reporting
One stand, many faces.
In 51 seconds, the recap reel shows how the festival responds to fermentful: guests taste and start talking, with the stage and the festival grounds in between. The photo series captures the same moments as stills for the website and ads.
Vertical recap reel
51 seconds in 9:16, made for the feed and for ads.
Portrait of fermentful
Product and stand in detail, so that a start-up from Latvia gets a face in the DACH region.
Photo series
Festival, guests and stand, photographed in the same session.
Reel and images from ViennaUP.
Recap reel · 51 seconds
Three things that last.
One face per stand
A festival delivers many impressions. A portrait gives one of them a name.
Half a day is enough
Plan event and portrait in one session and you need no second shooting day. The follow-up can start while the festival is still fresh in people’s minds.
Experience from more than 50 portraits
Maze & Friends has portrayed more than 50 companies in Austria and abroad. That routine shows where time is short: in the first minutes at the stand.
Your project could be next.
In a free, no-obligation 30-minute call, we work out which of this fits your business. Afterwards, you get a fixed-price quote.
