.svg)
Not a brochure. A day on Lake Wörthersee.
For Raiffeisen Immobilien Kärnten, Maze & Friends from Vienna produced a property video for a lakeside penthouse on Lake Wörthersee. Estate agent Emanuel Kulterer guides viewers through one day himself: espresso with a lake view, the penthouse, the jetty, the golf course, an evening by the water. Planned with search and AI analysis and an AI storyboard. The penthouse sold within a month.
Maze & Friends from Vienna produced a vertical property video for Raiffeisen Immobilien Kärnten: a lakeside penthouse in Maiernigg on Lake Wörthersee, presented by estate agent Emanuel Kulterer. It started with a search and AI analysis, followed by an AI mood board and a storyboard with 22 scenes. The result is a film with animated text, drone footage and an animated map.
A brochure shows rooms. Not a way of life.
Anyone looking for a flat with lake access on Lake Wörthersee knows the photos, floor plans and prices. What a brochure cannot show: how the first coffee on the balcony feels, how short the walk to the jetty is, and how close the golf course and the airport are.
Emanuel Kulterer specialises in lakeside property at Raiffeisen Immobilien Kärnten. He wanted both: to present the penthouse and to show himself as the person to call. The brief was a film that carries the property and the agent at the same time.
One video, two jobs:
sell the penthouse and make the agent known.
First, read what people search for.
Before a single scene was written, the question was: what do people who want to buy by a lake search for, and whom do AI assistants recommend when asked for an estate agent?
| Search term (German) | per month | Intent |
|---|---|---|
| „haus am see kaufen“ | 880 | Buy |
| „haus am see mieten“ | 390 | Rent |
| „seeimmobilie“ | 70 | Trade term |
| „seeimmobilie wörthersee“ | 10 | Trade term |
Sources: Google search data for Austria, monthly average, July 2026. Query to four AI assistants, July 2026.
People search for location and lifestyle, hardly ever for the trade term. That is why the film tells the story of a day by the lake instead of listing features.
Asked for estate agents for lakeside property on Lake Wörthersee, four AI assistants named other agents. Two knew Emanuel, both only from his staff page. A film with his face and name gives him a visible source of his own.
Both findings shape the ending of the film: it speaks to buyers and to owners who want their own property presented the same way.
How the project went.
Every project at Maze & Friends follows the same seven steps, from audit to reporting. The list shows what happened in this project.
Search and AI analysisWhat buyers by the lake search for and which agents AI assistants name.
Photos instead of a site visitEmanuel sent photos of the penthouse and a short reference video of himself.
AI mood board and storyboardThis produced images showing Emanuel inside the penthouse, and a storyboard with 22 scenes, script lines and three looks.
Shoot plan with weather and plan BShooting order by light rather than script, the forecast in view, reserves for the tricky scenes.
Shoot on Lake WörtherseeTwo shoot days with drone and gimbal: penthouse, lake access, golf course, restaurant.
Editing and animationFast cuts, animated text and a map that shows the location.
01Audit02Proposal03Briefing04Delivery05Monitoring06Updates07Reporting- 01Audit
- 02Proposal
- 03Briefing
- 04Delivery
- 05Monitoring
- 06Updates
- 07Reporting
From storyboard to film.
From Emanuel’s photos and his reference video, AI produced a mood board that already shows him inside the penthouse, and from that a storyboard with 22 scenes. On the shoot day everyone on set knew what would be filmed when and where. Left: the AI previsualisation. Right: the still from the finished film.
Labelling: images marked AI image are AI previsualisations, created with AI based on real photos of the property and of Emanuel. The film itself was shot on location.
Weather in view, plan B packed.
We shoot by light, not by script. The evening scene in the restaurant came first, the morning in the penthouse the next day. To keep outfit and hair consistent across both days, the set storyboard recorded every detail.
The shoot plan had reserves built in: a drone block that could move into the early morning light, safety takes for the tricky scenes and a spare shirt just in case. Add a daily look at the weather forecast. That way, what is in the storyboard ends up in the can.
Fast cuts, clear message.
The film is built for the feed: vertical, short shots, text on screen. It works without sound and still lets the location speak.
Animated text
Key words appear large on screen in yellow and white. Viewers without sound still follow every stop.
Fast cuts
Drone, gimbal and detail shots alternate in rhythm. The pace holds in the feed, and the lake still gets its moment.
Animated map
Klagenfurt, the golf course and the airport on one map. The location explains itself at a glance.
A day by the lake, in vertical format.
Property video · 9:16What the film does for the brand.
The agent is the brand
Emanuel guides viewers through the penthouse himself. Anyone who watches the film knows the property and the person to call, with name and logo in the end card.
Two audiences, one ending
The ending speaks to buyers and to owners who want their property presented the same way.
See the film before it is shot
The AI storyboard shows the film before a single take. A change then costs minutes at a desk instead of hours on set.
Your project could be next.
In a free, no-obligation 30-minute call we work out what fits your company. You then receive a fixed-price proposal.
