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Death drops by. And has to wait.
For 1. Maurer Würstelstand in Vienna-Mauer, awarded by Falstaff and one of the best-known sausage stands in Vienna, Maze & Friends produced a brand film and two reels. The idea: Death has come for Vienna’s sausage stands. At this one, he has to join the queue.
Maze & Friends from Vienna conceived and shot a brand film and two reels for 1. Maurer Würstelstand. Instead of a menu and opening hours, the film tells a short story: the Grim Reaper comes to Mauer to take the sausage stand and ends up in the queue. It was shot in one evening at the stand, with the stand’s own team and guests in the queue.
Sausage stands are disappearing. Not this one.
Vienna’s sausage stands are getting fewer. The film says so right at the start, with a headline in the local paper. A classic brand film with close-ups of sausages would not have changed that: it looks like every other one.
1. Maurer Würstelstand is an institution in Mauer and has been awarded by Falstaff. The brief was a film as Viennese as the stand itself, with wit and a punchline at the end.
Vienna would not be Vienna
without its sausage stands.
How the project went.
Every project at Maze & Friends follows the same seven steps, from audit to reporting. The list shows what happened in this project.
Idea and scriptA story instead of a menu: Death wants to take the stand and has to queue.
Cast and propsThe Grim Reaper, a newspaper, a queue in front of the stand and the stand’s team on camera.
Shot in one eveningAt the stand in Mauer: queue, counter, beer garden, close-ups of the food.
Editing and reelsBrand film with a cinematic look and subtitles, plus two vertical reels.
01Audit02Proposal03Briefing04Delivery05Monitoring06Updates07Reporting- 01Audit
- 02Proposal
- 03Briefing
- 04Delivery
- 05Monitoring
- 06Updates
- 07Reporting
A cinema film in sausage format.
The film works like a short film: night, a cinematic look and a character everyone understands instantly. The reels take the strongest moments into the feed.
A character everyone gets
The Grim Reaper needs no explanation. That he has to queue is the punchline.
The team on camera
The people from the stand play themselves. That makes the film credible.
The product in the spotlight
Between the scenes, the sausage gets its close-up, fresh off the grill.
The brand film, in cinema format.
Brand film · 83 secondsTwo reels for the feed.
Reel · 21 seconds
Reel · 33 secondsThe feed laughed along.
One of the reels reached more than 72,000 views and 486 likes on Instagram and was shared 112 times.
People share what they want to show someone. A Grim Reaper in the sausage queue clearly qualifies.
Behind the scenes.
After an hour, the lead actor was no longer entirely sober. After two hours, the police dropped by. What happened after wrap, we’d rather tell you in person.
What a brand film can learn from a short film.
An idea beats any budget
A Grim Reaper in the queue needs no elaborate technology, but it sticks.
Real people, real place
Shot at the stand, with the team that works behind the counter.
Made to be shared
A film with a punchline gets passed on. The reel’s shares show it.
Your project could be next.
In a free, no-obligation 30-minute call we work out what fits your company. You then receive a fixed-price proposal.
