.svg)
An association becomes a brand. In two and a half months.
For the Maurer Geschäftsverein, around 50 businesses in Vienna-Mauer, Maze & Friends from Vienna rebuilt the entire presence. In two and a half months came two photo shoots, a brand film, a new website with blog and events, Instagram and LinkedIn with three months of social media, and a funding seminar for the members.
Maze & Friends from Vienna rebuilt the entire presence of the Maurer Geschäftsverein, the association of business owners in Mauer. Around 50 businesses from more than 20 sectors work together in it, from a car dealership and a bookshop to a wine tavern. Manuel Zellnig, CEO of Maze & Friends, led the project as a member of the board. The website was built with our long-standing partners Numix Studio and megino.
Plenty to show, little to see.
Mauer has vineyards and wine taverns, the tram to Rodaun, the Wotruba Church and around 50 businesses that have joined forces in the association of local business owners.
Online, little of this was visible. The website had aged, and the association was not on Instagram or LinkedIn. On top came the wish to support the members beyond marketing, for example with public funding.
More than 20 sectors,
one shared presence.
How the project went.
Every project at Maze & Friends follows the same seven steps, from audit to reporting. The list shows what happened in this project.
Goals set by the boardWhat the association wants to show, to whom and on which channels, agreed within the board.
Two photo shootsLate August and late September 2025: businesses, people and places in Mauer, plus drone footage for the brand film.
New websiteDesigned to Maze & Friends’ specifications, built with Numix Studio and megino, with dedicated layouts for blog and events.
Instagram and LinkedInTwo new channels, set up and filled with posts by our partners for three months.
Funding seminarA seminar for the member businesses on public funding.
Event with photo and videoAn event of the association, captured as material for next year’s advertising.
01Audit02Proposal03Briefing04Delivery05Monitoring06Updates07Reporting- 01Audit
- 02Proposal
- 03Briefing
- 04Delivery
- 05Monitoring
- 06Updates
- 07Reporting
Three workstreams, one point of contact.
Images, website and channels were created at the same time. Manuel Zellnig coordinated from within the board; the Maze & Friends team and its partners delivered.
Images from the neighbourhood
Two shoots with member businesses, their people and the places that make Mauer.
A website for the association
New design, dedicated layouts for blog and events, a directory of the members and the history of Mauer.
Channels that didn’t exist before
Instagram and LinkedIn set up from scratch and filled with posts for three months.
A neighbourhood, in 42 seconds.
Brand film · 42 secondsA website where Mauer happens.
The new Einkaufen in Mauer website was designed to Maze & Friends’ specifications and built with Numix Studio and megino. Dedicated layouts for blog and events make the life of the association visible, from the food tour to Valentine’s Day in the neighbourhood. There is also a directory of the member businesses and a page on the history of Mauer. The website is in German.
The people behind the shops.
From the two shoots: businesses in the association, the way their customers know them.
And Mauer itself.
Places that make Mauer, for the website, social media and the brand film.
Three months that show.
With Instagram, LinkedIn and three months of social media, the association’s reach grew by almost 200% and the number of followers quadrupled. The members got a funding seminar. And an event of the association was captured on photo and video, as material for performance marketing next year, meaning paid advertising with a measurable goal.
And the new website is being used.
In three months, the web analytics of einkaufen-in-mauer.at count 5,851 page views, 4,722 visits and 4,489 visitors.
Sources: insights of the association’s social media channels, compared over three months; web analytics of einkaufen-in-mauer.at, three months.
One partner. That’s enough.
Consulting that delivers
The strategy came from the board, the delivery from our own team and long-standing partners. Nobody had to mediate between agencies.
In parallel, not in sequence
Shoots, website, channels and film ran at the same time. That works when the partners have worked together for years.
From associations to companies
What worked for around 50 businesses is something we also offer to companies: as a growth package or as a Signature transformation.
Your project could be next.
In a free, no-obligation 30-minute call we work out what fits your company. You then receive a fixed-price proposal.
