Testimonial Planungsbüro Grassl. Price wasn’t what decided it.

Franz Grassl runs Planungsbüro Grassl in Langenzersdorf near Vienna, active in planning, structural engineering and site management since 1952. Maze & Friends from Vienna is building demand there for a new site management subscription, with a workshop, brand film, short videos, guides and Meta ads. In the video he explains why the firm chose Maze & Friends out of five offers.

Franz Grassl, Managing Director of Planungsbüro Grassl, in the video about Maze & FriendsTestimonial · video

Video, 2:56 minutes, in German with English subtitles. It only loads when you click play, directly from our website.

What Franz Grassl says.

“That’s why, for us, price wasn’t the deciding factor – professionalism was.”

Franz GrasslManaging Director, Planungsbüro Grassl

From the video, translated from German.

Read the transcript (English translation)

My name is Franz Grassl. I’m the managing director of Dipl.-Ing. Franz Grassl GmbH. We’re a planning firm in Lower Austria, near Vienna. Our starting point was that we wanted to improve our marketing, especially online. We simply wanted to become more visible. And we asked ourselves whether we should do it ourselves or bring in professional help. That’s how we came across Maze & Friends. The first thing was: right after we sent our enquiry, we got a call almost instantly. And my colleague, who is responsible for our marketing, was very impressed by how professionally they asked their questions. We simply felt we were in good hands, well supported and professionally looked after – right from the very first moment. And that was really the deciding factor why, out of five agencies that pitched, we chose Maze & Friends. The biggest challenge? Let me put it this way: we have lots of ideas, but we didn’t know how to translate them into the language of online, how to approach it professionally. We knew that making videos was a good idea, but how exactly it works wasn’t really clear. Above all, it wasn’t clear how the whole funnel system and the sales side work. And we simply didn’t have the capacity to deal with it. So we were looking for a professional partner. And many of the other offers we received didn’t make that professional impression. That’s why, for us, price wasn’t the deciding factor – professionalism was. Even beforehand – before the contract had even been awarded – we were already impressed by how much they knew about our profession, which we really hadn’t expected. Maze & Friends brought a great deal to the table: lots of input, lots of research, that nobody else offered. And we simply felt we were in good hands, because of course we know that a marketer isn’t a construction specialist and doesn’t have that specific expertise. But the team dug so deep into the subject that we felt: this is going to be a great collaboration. I simply believe it’s important to invest your money wisely. And that means turning to someone who handles it well and can really deliver. Cutting costs there is, I think, the wrong approach, because many agencies, I think, treat it rather superficially and don’t go into depth. When you really get into the questions: What is troubling the customers? What problems do people have? That has to be worked out, and a marketer has to understand it, otherwise they’ll only ever scratch the surface, I think. And that’s why we were so enthusiastic. For me, Maze & Friends is creative, dynamic and fast-paced.

English subtitles from the video, translated from the German original.

The project behind it.

For Planungsbüro Grassl, Maze & Friends is building demand for a new site management subscription. A workshop with the team produced a 31-page knowledge base. It feeds the brand film, short videos, six guides, the newsletter and Meta ads.

Read the full case study: Planungsbüro Grassl

Client
Planungsbüro Grassl, Langenzersdorf
Industry
Permit planning, structural engineering, site management, energy certificates
Services
Workshop & knowledge base, brand film, short videos, guides, newsletter, Meta ads

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