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She makes the content. We made the deals.
For Austrian content creator Jessi Kunterbunt, Maze & Friends from Vienna took over sales and management for six months: media kits in German and English, brand outreach, negotiating and handling partnerships, including with Ravensburger and Smyths Toys.
Maze & Friends from Vienna managed content creator Jessi Kunterbunt for six months. Jessi posts toys, unboxing, miniatures and comedy on TikTok, YouTube and Instagram. We built her media kits, approached brands and negotiated partnerships, including with Ravensburger, Smyths Toys, Eggy & Friends and Catchy & Co.
Reach alone doesn’t pay the rent.
Anyone who films, edits and answers comments every day has little time for the second job: finding brands, writing proposals, negotiating terms, keeping track of dates and approvals.
Jessi had the reach and a loyal community. What was missing was someone to turn her numbers into an offer and put it on the table at the right brands.
Six months, one goal:
turn reach into partnerships.
How the project went.
Every project at Maze & Friends follows the same seven steps, from audit to reporting. The list shows what happened in this project.
Analyse the channelsInsights from TikTok, YouTube and Instagram: views, audience, engagement.
Media kit in GermanReach, audience, formats and contact, designed in the look of the channels.
Media kit in EnglishFor international brands, with clear packages per platform.
Approach brandsToy manufacturers and retailers that suit Jessi’s community.
Negotiate and deliverTerms, briefings, approvals and dates from a single team.
ManagementThe point of contact for Jessi and for the brands, for six months.
01Audit02Proposal03Briefing04Delivery05Monitoring06Updates07Reporting- 01Audit
- 02Proposal
- 03Briefing
- 04Delivery
- 05Monitoring
- 06Updates
- 07Reporting
The channels in numbers.
Brands decide quickly. The media kit answers the questions that come first: whom Jessi reaches, how often and how fast her channels grow. The excerpts come from the media kit, the figures from the channel insights.
Followers according to the 2024/25 and 2025/26 media kits, figures from the insights in the media kit.
Media kits in German and English.
Two versions for two markets: the German media kit 2024/25 and the English one for 2025/26.
What creators get from us.
Numbers that sell
Every figure in the media kit comes from the channels themselves. That turns insights into arguments.
One point of contact
Brands negotiate with us. Jessi focuses on the content.
The right brands, not every brand
We approached brands that suit toys, unboxing and Jessi’s community.
Your project could be next.
In a free, no-obligation 30-minute call we work out what fits your company. You then receive a fixed-price proposal.
